Best 14 Odds Guaranteed Bookmakers in the UK for 2023

Best Odds Guaranteed Betting Sites for 2023:

Reviews of the Best Best Odds Guaranteed Bookmakers:

#1 for BOG - bet365

#2 for BOG - BetVictor

#3 for BOG - BoyleSports

#4 for BOG - 888sport

#5 for BOG - William Hill

#6 for BOG - Betfred

#7 for BOG - Unibet

#8 for BOG - Coral

#9 for BOG - Ladbrokes

#10 for BOG - Bwin

What exactly is best odds betting?

Best odds betting (also known as BoG) is a type of promotion used mostly on horse racing and greyhound racing. It allows bettors to participate in early pricing without fearing that they would not obtain the greatest deal. If the starting price is greater than the early price, you will be paid out at the higher odds under the best odds guaranteed racing offer.  However, the BOG offer varies from bookmaker to bookmaker and is typically limited to certain races and markets (typically Win and Each Way only). Although the starting price will be the same right before the start, you can notice a significant variation in the horse racing odds afterwards. We advise you to have several betting accounts open so you can benefit from the best early price.

Common terms used in the best odds guaranteed promotions:

Before you can truly understand how the general process of this promotion works you should probably learn what each of the most common terminologies mean. Here we will outline the words most often used when explaining the best odds guaranteed offers.

Term	What does it stand for?
SP	Starting price
EP	Early price
BOG	Best odds guaranteed
BP	Board Price
EW	Each way bet

What is the benefit of best odds betting?

So you’re starting to understand the basics with regards to what the BOG offer entails, but how exactly does it benefit the punter? With the best odds guaranteed campaign, you can rest assured that if the horse you’ve selected to bet on starts the race with greater odds than what you initially bet, you’ll still be paid out at those higher beginning odds if the horse wins. It’s pretty much a win-win. It also gets calculated automatically once you have opted in to the promotion so you won’t need to mess around with bet calculators which will save you some time.

Placing a horse racing wager with a bookmaker that does not offer Best Odds Guaranteed is not a good idea. You would be missing many opportunities if you didn’t opt for the promotions offering the best odds each time. Make sure you always receive Best Odds Guaranteed with your bets because there may be a variation between Board Prices and Early Prices. IT also may seem at first glance that the odds offered by the several Best Odds Guaranteed bookies participating in this campaign seem identical.

The bookmakers have spent millions on this advertising over the years, and it’s a terrific strategy to try to gain an advantage. If there are ways for you, the punter, to be able to win against a popular large bookmaker and make a profit in the meantime, it really makes sense to take part and make the most of the available promotions.

Can anyone take part in this promotion?

Theoretically yes, if they fit all the eligibility criteria of the bookmaker. There are many various kinds of bettors, but the two that are most prevalent are those who bet on a whim and those who carefully consider their bets. Given that you will ultimately lose more money than you will make, you should make an effort to stay out of the first group. If you happen to be the type of bettor to make impulsive bets and decisions then betting might not be the most suitable for you in the first place, so there’s not going to be much that will convince you to stop doing what you’ve always done and what you know.

Betting of any kind takes a sensible strategy and the ability to understand not only the sport and promotion but betting in general. Even if you are a confident bettor you should always make sure you have checked the terms and conditions associated with the best odds guaranteed offers since not everyone is the same across the various bookmakers. 

Let’s look at some different examples of best odds betting

In order to feel comfortable making wagers under the best odds betting guarantee and various bookmaker promotions you need to make sure you understand the process properly. In order to understand it we should look at some examples of betting examples. Take a look at these below:

• Example #1:

At 8:00 a.m., you and a friend back the same horse (early price horse racing). You wager with a best odds guaranteed bookmaker that of course guarantees the best odds, but your buddy wagers with a regular bookmaker who does not make such guarantee. The morning chances are 1/1 for you both. Later that day, the horse with a 5/2 starting price wins. As a result, your pay out is 5/2 for you and 1/1 for your friend. i.e., you would win £25 while your friend only wins £10.

• Example #2:

Let’s say you’re betting on the ever popular Cheltenham Festival. You could make a quick wager on a horse listed at odds of 4/1, but the horse wins at the 7/1 starting price (SP).

Without the best odds guaranteed promotion, you’d be stuck with the 4/1 odds value you chose, but with it, you’ll be paid out at 7/1, two points more than you would have received had you made any other changes to your bet. This means you would actually get more money in your winnings than you expected and you didn’t really need to do anything other than place your bet at the right time on an eligible race.

• Example #3:

Imagine if you take an early price on a horse with odds of 2/1 and your selection ends up winning at odds of 8/1, you would actually get paid at 8/1 odds instead because of the best odds guaranteed promotion on the race in question. That’s instead of 2/1 like you would get paid from a regular bookmaker who doesn’t have the best odds guaranteed offer running.

As you can see, all three of these examples above are about the same style of promotion available on horse and greyhound races, however each one has a slightly different outcome since there are always going to be variables within the deal and the races. The odds value, the starting price value, the bookmaker and the length of time in advance all vary too.

Step by step guide: How to place bets with best odds guaranteed

For today’s example we will be using the popular betting site Bet Victor to make a bet eligible for the best odds guaranteed times and offers promotion.

Step #1: Register an account on your chosen bookmaker – or log in

From the homepage you will need to select which option suits you the best, either sign up as a new user or log in. If you happen to be a new user you will need to register for an account by filling out a 3 part form.

As you can see from the first page above you will need to input your personal details such as your full legal first and last names, date of birth and mobile phone number. Make sure these are all correct otherwise you will not pass the verification down the line.

The second page will be much quicker as it will only ask for your residential address. After typing in your postcode, you will see a list of addresses and will need to select your own.

The third and final page of the registration form as seen below asks you for your email address and a password to keep your account secure. Make sure you choose a password that is easy for you to remember but is difficult for others to guess. This will help to protect your account. Once finished you need to choose your currency and confirm and you will be logged in and taken to the homepage.

Step #2: Deposit funds into your betting account

From the homepage after creating your account you will need to click the blue “deposit” button in the top right hand corner to start the deposit process. You will see a pop up window appear with different payment methods available. The first one you will see is to deposit using debit cards which is the most popular method.

Make sure to put all your card details in correctly so that your payment is deposited successfully. Once this has been done and you confirm the payment you will see that the deposit enters your account almost instantly.

Step #3: Look for the best odds guaranteed offer

From the homepage after depositing your funds you will next need to find the best odds guaranteed offer. Now, to save you doing all the registration forms and risking that the bookmaker doesn’t have the offer you want, you need to make sure you already checked the various offers BEFORE you start the registration process.

However, in order to find this offer to begin making bets in this way, head to the left hand sidebar and look for the “offers” in the list. This will open a page with lots of promotions the site has at the time. If you scroll down, you will find the “best odds guaranteed” offer which you need to click.

Step #4: Find the race to bet on and create your bet slip

After clicking on the promotion, you will have the option to opt into the offer by clicking on the blue button. This will take you to the most recent races in a list that you can choose from to start betting on.

I chose the second greyhound list in the options starting at 22.30 and underlined. Underneath you will see the list of all race participants. Select the racer you wish to bet on by clicking the odds to the right of their name. This will create a bet slip for you on the right side of the screen.

As you can see from the next two images the bet slip has been built. You will need to enter in a money value as the stake in order to complete your bet. You can play around with the value of the stake and see how the potential winnings adjust while doing so. This can help you decide how much you are willing to part with for your bet in case your prediction is unsuccessful.

Step #5: Wait for your bet to settle

As with any type of bet you will need to wait for the race to finish before you find out if you were successful in your prediction. Now, if the bet came true then you will be entitled to some winnings. However, because you made the bet through the best odds betting feature you might take home a slightly different value to what you expected. This is because the best odds guarantee will help you as explained above.

If you win, your winnings will be deposited into your e-wallet automatically and you will be able to withdraw your funds in a similar way to how you deposited your funds. You can do this by going into your account settings and entering your withdrawal information on the pop out window. As expected, if you are unsuccessful with your predictions then you will unfortunately not win any money into your account.

Can you bet on international markets with the best odds betting offers?

Typically, the answer is no due to this primarily being offered in the UK and Ireland for just those two nations. The offer is not normally extended into other markets at this stage but that is also not the guaranteed rule. This can vary between different bookmakers and in some cases (and depending on a race’s popularity) there may be the occasional BOG offer for a foreign race.

When are the best odds guaranteed times to make bets?

With any type of bet or betting promotion, there will be terms, conditions, and some restrictions to be aware of. Best odds guaranteed promotions also have restrictions.

The restrictions in place relate to the times that punters can make bets on specific races.

The top horse racing betting sites promise the greatest odds at various periods. Some websites guarantee the greatest odds the day or night before a race. Other sportsbooks do not start offering BOG until the day of the race, and even then, the best odds guaranteed times are usually one of the following: 7 am, 9 am, 10 am, or 12 pm.

It is always worth checking what time the bookmaker you wish to use allows bets on their best odds guaranteed offers. That way you can make sure you get your bets in at the correct time and don’t miss out or lose the offer.

Bookmaker	Best odds guaranteed times will become available
bet365	8am on day of the race
Betfred	8am on day of the race
Boyle Sports	9am on day of the race
William Hill	10am on day of the race
888 Sport	Anytime (including the day before)
10 Bet	9am on day of the race
Quinn Bet	8.30am on day of the race
Betfair	8am on day of the race
Bet Victor	9am on day of the race
Betway	9am on day of the race
Paddy Power	8am on day of the race
Parimatch	9am on day of the race

Most bookies demand that you place your wager after 9am or 10am on the day of the race you are betting on (or at the various times as listed on the table above), therefore ante-post wagers are not covered by the guarantee. As we said before, the best odds guaranteed times of promotion are extremely important and should always be checked.

It is critical to double-check this and bear in mind that if you place a wager at 8:50am and the BOG does not begin until 9am, the fact that you did so 10 minutes early may prevent you from receiving higher odds if they become available. That would defeat the entire purpose of taking part in this generous offer.

What’s the best way to utilise the best odds guaranteed offers?

There really is no one best way to make the most of these types of promotions but there are certainly things you can do to help yourself find the best opportunities. If you have the time and patience you’ll be able to search every bookmaker for the best odds before placing your bet, increasing the likelihood that you’ll always obtain the greatest odds. Given the time actually required to do that however, it is recommended to instead use one of the top rated bookies for the best odds guaranteed as this isn’t really a practical activity.

This type of promotion not only saves you a lot of time but it also allows you to protect the odds value and not end up getting short changed in your betting journey.

When you use Best Odds Guaranteed, you effectively get the best of both worlds. The fantastic news is that choosing the horse and stake before making the bet is typically all that is required to qualify for the BOG offer. If the race qualifies for the promotion, most bookmakers will automatically apply Best Odds Guaranteed.

Why do bookies even offer the best odds guaranteed promotion?

Realistically, bookmakers don’t want to fork out a huge chunk of money from the early price and start price. However, they also don’t want to lose a lot of their customers to their competitors who are likely to be offering these types of promotions. By giving their customers an exciting and beneficial offer, they are more likely to continue returning to this bookmaker time and time again.

Final thoughts of using the best odds guaranteed promotions

There are numerous bookmakers offering best odds guaranteed nowadays; in fact, several do so on a regular basis. Even though they all have different terms and restrictions, they all eventually provide you a higher price payback for your choices. The majority accept betting starting at 9 a.m. on race day, however several also do it the day before, which is even better.

Hopefully by reading this article you can understand the benefit of the best odds guaranteed promotion and can see why you should always opt to bet using the offer where available. It really is a no brainer. You’ll give yourself the best opportunity to make bets while also increasing your winnings value when you can guarantee you’ll be cashed out with the best odds available.