We’ve compared the best bookmakers in the UK providing Best Odds Guaranteed (BOG) offers to customers and ranked them based on the number of BOG offers, their signup bonuses, ease of betting and how trusted they are.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. | T&C apply
BoyleSports Counterparty Limited
New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Prices subject to fluctuation and availability. T&C's Apply.
New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Prices subject to fluctuation and availability. T&C's Apply. | T&C apply
18+ New customers only. Opt in, bet £10+ at odds 2.00+, in 7 days. No cash out. Get 3x £10 Free Bets on selected events. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonuses expiry. Card payments only. T&Cs apply, see below. begambleaware.org
18+ New customers only. Opt in, bet £10+ at odds 2.00+, in 7 days. No cash out. Get 3x £10 Free Bets on selected events. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonuses expiry. Card payments only. T&Cs apply, see below. begambleaware.org | T&C apply
WHG (International) Limited
18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.
18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. | T&C apply
Petfre (Gibraltar) Limited
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. | T&C apply
Platinum Gaming Limited
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.. #AD
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.. #AD | T&C apply
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 4 days, stake not returned. No cashout, restrictions + T&Cs apply.
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 4 days, stake not returned. No cashout, restrictions + T&Cs apply. | T&C apply
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. | T&C apply
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply | T&C apply
18+,T&C Apply. Begambleaware.org, Please Gamble Responsibly. Maximum stake is £10. Exclusive to new members. | T&C apply
The promotion will run from 12:00 (GMT) on 09.03.2021 to 23:59 (GMT) on 31.12.2021 (the " Promotional Period"). This Promotion is not available in conjunction with any other offer on www.sportingbet.com (the "Website"). By taking part in this Promotion, you hereby agree to the below Promotional Terms and Conditions below, the Standard Promotional Terms and Conditions and to our General Terms and Conditions.
The promotion will run from 12:00 (GMT) on 09.03.2021 to 23:59 (GMT) on 31.12.2021 (the " Promotional Period"). This Promotion is not available in conjunction with any other offer on www.sportingbet.com (the "Website"). By taking part in this Promotion, you hereby agree to the below Promotional Terms and Conditions below, the Standard Promotional Terms and Conditions and to our General Terms and Conditions. | T&C apply
18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. Offer is valid from 10:00 UK time on 16/01/2023. Card payments only. T&Cs Apply, see below. begambleaware.org | Please Gamble Responsibly
18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. Offer is valid from 10:00 UK time on 16/01/2023. Card payments only. T&Cs Apply, see below. begambleaware.org | Please Gamble Responsibly | T&C apply
Terms apply; 18+ | T&C apply
Due to the many promotions and offers it provides for the sport, Bet 365 is a significant bookmaker on our list of best odds guaranteed bookmakers. They offer a wide range of sports and events as part of their inventory and they provide lots of markets within each sport too. Due to their excellent reputation, they are highly recognised across the world, however if you reside in an unauthorised zone, they do have some tight geographic limits. Additionally, you run the danger of having your account closed if you win too frequently.
Bet Victor is another strong contender on our best odds guaranteed list of bookmakers. They always have great odds on most of their sports and events so you know that even before the BOG promotion you’re getting some of the best in the market. Although they have unfortunately been known to terminate accounts that are not utilised frequently, they have other features that will help you overlook this, plus if you are using your account regularly then you won’t run into this issue. They even have geo-restrictions on which nations are not eligible to benefit from their welcome incentives. Players may even access their well-liked and cutting-edge mobile app to place their stakes on bets while out and about.
Boyle Sports are a fantastic option on our list of best odds guaranteed bookmakers and they even offer live streaming. Luckily for racing fans the live streaming service only covers races and no other sports at this stage. If you’re looking for more niche industries, such as esports, you might have to pass these guys up for the time being. They constantly provide competitive odds for the majority of their sports, which distinguishes them as an excellent option in the market. Additionally, they offer a responsive customer care team that is available 24/7, seven days a week. If you want to gamble on traditional sports, Boyle Sports has you covered.
888 Sport is a popular betting brand that offers best odds guaranteed promotions regularly. They do provide in-play betting, but it’s not as robust as some of their rivals’. You should have no issue depositing and withdrawing money from your account because there are many different payment options available. Additionally, they have a history of restricting players who win their wagers too frequently. Finally, you may utilise their great mobile application if you want to wager while you’re on the go and their dark themed site makes it easy to make bets in low light settings.
William Hill is a regular on the best odds betting list due to providing recurring promotions and offers for popular races to their repeat customers. They have a fantastic reputation within the UK & Ireland and are one of the nation’s favourite bookmakers overall. Unfortunately, they don’t have amazing odds for their sports or a generous welcome offer but they do make up for that in other ways and with special features. They always have a huge selection of betting markets and events to choose from and for those fans of racing you can certainly take advantage of their best odds guaranteed offers. Another one of their popular features is the early cash out offer which allows players to withdraw money out early before the event has finished.
Betfred are yet another brand that likes to offer their punters BOG offers for their heavily covered horse and dog races. They feature several high winning limits as well as a customer service line that is available 24/7. If you want to place bets while on the go, you can utilise the user-friendly mobile phone applications that are available on both Apple and Android. If you’re pressed for time, you could find their slightly drawn-out verification procedure and the sporadic withdrawal fees—which many of their competitors don’t charge.
Unibet cannot be left off our list of best odds guaranteed bookmakers as they are always offering something new. For players with established accounts, Unibet excels at involving them and making sure they don’t lose out on the fun by including reload incentives. They are also well known for offering various generous promotions all year long. Additionally, Unibet takes care to cover even the lesser known events in comparison to their competitors, so you won’t have any trouble discovering anything to bet on if you enjoy unusual and perhaps obscure betting markets. They are well-liked by both seasoned, repeat bettors and newcomers to the industry since they are well-known for offering highly attractive odds for the majority of the sports they provide.
The website Coral is recognised for giving new bettors who wish to establish their first account significant welcome bonuses. They already have a strong reputation as a trustworthy bookmaker in the UK, and they provide a great in-play betting option that enables you to place bets during the real events. They only have small mediocre odds on the majority of their betting markets but instead they have added features like an accumulator service as well as offering exciting promotions for their new and existing customers.
Ladbrokes is an exciting addition to our list of best odds guaranteed bookmakers because they are always on top of offering these competitive promotions to their users. Because there are so many sports and events that pertain to them, you will never run out of sports to wager on. Their website is extremely easy to use so you will navigate the site quickly. The odds of winning jackpots are lower than those of their rivals, but the highest pay-out is also lower. You can benefit from the welcome and reload specials whether you are a frequent user of the website or a first-time visitor. If you wish to watch your favourite athletic events, you may also utilise the website’s live streaming feature.
Bwin regularly promote their best odds betting offers for both new and existing bettors of the races. They have a great reputation as well as a large fan base of loyal customers. They have a modern live betting feature as well as fast pay outs and withdrawals for all funds relating to the account. They currently do not have a live chat service to contact their support team but they are available by other means 24-7 so you’ll always be able to get your problems solved. They luckily have a great website which is easy to use which means you can spend more time focusing on your bets instead.
Best odds betting (also known as BoG) is a type of promotion used mostly on horse racing and greyhound racing. It allows bettors to participate in early pricing without fearing that they would not obtain the greatest deal. If the starting price is greater than the early price, you will be paid out at the higher odds under the best odds guaranteed racing offer. However, the BOG offer varies from bookmaker to bookmaker and is typically limited to certain races and markets (typically Win and Each Way only). Although the starting price will be the same right before the start, you can notice a significant variation in the horse racing odds afterwards. We advise you to have several betting accounts open so you can benefit from the best early price.
Before you can truly understand how the general process of this promotion works you should probably learn what each of the most common terminologies mean. Here we will outline the words most often used when explaining the best odds guaranteed offers.
|Term||What does it stand for?|
|BOG||Best odds guaranteed|
|EW||Each way bet|
So you’re starting to understand the basics with regards to what the BOG offer entails, but how exactly does it benefit the punter? With the best odds guaranteed campaign, you can rest assured that if the horse you’ve selected to bet on starts the race with greater odds than what you initially bet, you’ll still be paid out at those higher beginning odds if the horse wins. It’s pretty much a win-win. It also gets calculated automatically once you have opted in to the promotion so you won’t need to mess around with bet calculators which will save you some time.
Placing a horse racing wager with a bookmaker that does not offer Best Odds Guaranteed is not a good idea. You would be missing many opportunities if you didn’t opt for the promotions offering the best odds each time. Make sure you always receive Best Odds Guaranteed with your bets because there may be a variation between Board Prices and Early Prices. IT also may seem at first glance that the odds offered by the several Best Odds Guaranteed bookies participating in this campaign seem identical.
The bookmakers have spent millions on this advertising over the years, and it’s a terrific strategy to try to gain an advantage. If there are ways for you, the punter, to be able to win against a popular large bookmaker and make a profit in the meantime, it really makes sense to take part and make the most of the available promotions.
Theoretically yes, if they fit all the eligibility criteria of the bookmaker. There are many various kinds of bettors, but the two that are most prevalent are those who bet on a whim and those who carefully consider their bets. Given that you will ultimately lose more money than you will make, you should make an effort to stay out of the first group. If you happen to be the type of bettor to make impulsive bets and decisions then betting might not be the most suitable for you in the first place, so there’s not going to be much that will convince you to stop doing what you’ve always done and what you know.
Betting of any kind takes a sensible strategy and the ability to understand not only the sport and promotion but betting in general. Even if you are a confident bettor you should always make sure you have checked the terms and conditions associated with the best odds guaranteed offers since not everyone is the same across the various bookmakers.
In order to feel comfortable making wagers under the best odds betting guarantee and various bookmaker promotions you need to make sure you understand the process properly. In order to understand it we should look at some examples of betting examples. Take a look at these below:
At 8:00 a.m., you and a friend back the same horse (early price horse racing). You wager with a best odds guaranteed bookmaker that of course guarantees the best odds, but your buddy wagers with a regular bookmaker who does not make such guarantee. The morning chances are 1/1 for you both. Later that day, the horse with a 5/2 starting price wins. As a result, your pay out is 5/2 for you and 1/1 for your friend. i.e., you would win £25 while your friend only wins £10.
Let’s say you’re betting on the ever popular Cheltenham Festival. You could make a quick wager on a horse listed at odds of 4/1, but the horse wins at the 7/1 starting price (SP).
Without the best odds guaranteed promotion, you’d be stuck with the 4/1 odds value you chose, but with it, you’ll be paid out at 7/1, two points more than you would have received had you made any other changes to your bet. This means you would actually get more money in your winnings than you expected and you didn’t really need to do anything other than place your bet at the right time on an eligible race.
Imagine if you take an early price on a horse with odds of 2/1 and your selection ends up winning at odds of 8/1, you would actually get paid at 8/1 odds instead because of the best odds guaranteed promotion on the race in question. That’s instead of 2/1 like you would get paid from a regular bookmaker who doesn’t have the best odds guaranteed offer running.
As you can see, all three of these examples above are about the same style of promotion available on horse and greyhound races, however each one has a slightly different outcome since there are always going to be variables within the deal and the races. The odds value, the starting price value, the bookmaker and the length of time in advance all vary too.
For today’s example we will be using the popular betting site Bet Victor to make a bet eligible for the best odds guaranteed times and offers promotion.
Step #1: Register an account on your chosen bookmaker – or log in
From the homepage you will need to select which option suits you the best, either sign up as a new user or log in. If you happen to be a new user you will need to register for an account by filling out a 3 part form.
As you can see from the first page above you will need to input your personal details such as your full legal first and last names, date of birth and mobile phone number. Make sure these are all correct otherwise you will not pass the verification down the line.
The second page will be much quicker as it will only ask for your residential address. After typing in your postcode, you will see a list of addresses and will need to select your own.
The third and final page of the registration form as seen below asks you for your email address and a password to keep your account secure. Make sure you choose a password that is easy for you to remember but is difficult for others to guess. This will help to protect your account. Once finished you need to choose your currency and confirm and you will be logged in and taken to the homepage.
Step #2: Deposit funds into your betting account
From the homepage after creating your account you will need to click the blue “deposit” button in the top right hand corner to start the deposit process. You will see a pop up window appear with different payment methods available. The first one you will see is to deposit using debit cards which is the most popular method.
Make sure to put all your card details in correctly so that your payment is deposited successfully. Once this has been done and you confirm the payment you will see that the deposit enters your account almost instantly.
Step #3: Look for the best odds guaranteed offer
From the homepage after depositing your funds you will next need to find the best odds guaranteed offer. Now, to save you doing all the registration forms and risking that the bookmaker doesn’t have the offer you want, you need to make sure you already checked the various offers BEFORE you start the registration process.
However, in order to find this offer to begin making bets in this way, head to the left hand sidebar and look for the “offers” in the list. This will open a page with lots of promotions the site has at the time. If you scroll down, you will find the “best odds guaranteed” offer which you need to click.
Step #4: Find the race to bet on and create your bet slip
After clicking on the promotion, you will have the option to opt into the offer by clicking on the blue button. This will take you to the most recent races in a list that you can choose from to start betting on.
I chose the second greyhound list in the options starting at 22.30 and underlined. Underneath you will see the list of all race participants. Select the racer you wish to bet on by clicking the odds to the right of their name. This will create a bet slip for you on the right side of the screen.
As you can see from the next two images the bet slip has been built. You will need to enter in a money value as the stake in order to complete your bet. You can play around with the value of the stake and see how the potential winnings adjust while doing so. This can help you decide how much you are willing to part with for your bet in case your prediction is unsuccessful.
Step #5: Wait for your bet to settle
As with any type of bet you will need to wait for the race to finish before you find out if you were successful in your prediction. Now, if the bet came true then you will be entitled to some winnings. However, because you made the bet through the best odds betting feature you might take home a slightly different value to what you expected. This is because the best odds guarantee will help you as explained above.
If you win, your winnings will be deposited into your e-wallet automatically and you will be able to withdraw your funds in a similar way to how you deposited your funds. You can do this by going into your account settings and entering your withdrawal information on the pop out window. As expected, if you are unsuccessful with your predictions then you will unfortunately not win any money into your account.
Can you bet on international markets with the best odds betting offers?
Typically, the answer is no due to this primarily being offered in the UK and Ireland for just those two nations. The offer is not normally extended into other markets at this stage but that is also not the guaranteed rule. This can vary between different bookmakers and in some cases (and depending on a race’s popularity) there may be the occasional BOG offer for a foreign race.
With any type of bet or betting promotion, there will be terms, conditions, and some restrictions to be aware of. Best odds guaranteed promotions also have restrictions.
The restrictions in place relate to the times that punters can make bets on specific races.
The top horse racing betting sites promise the greatest odds at various periods. Some websites guarantee the greatest odds the day or night before a race. Other sportsbooks do not start offering BOG until the day of the race, and even then, the best odds guaranteed times are usually one of the following: 7 am, 9 am, 10 am, or 12 pm.
It is always worth checking what time the bookmaker you wish to use allows bets on their best odds guaranteed offers. That way you can make sure you get your bets in at the correct time and don’t miss out or lose the offer.
|Bookmaker||Best odds guaranteed times will become available|
|bet365||8am on day of the race|
|Betfred||8am on day of the race|
|Boyle Sports||9am on day of the race|
|William Hill||10am on day of the race|
|888 Sport||Anytime (including the day before)|
|10 Bet||9am on day of the race|
|Quinn Bet||8.30am on day of the race|
|Betfair||8am on day of the race|
|Bet Victor||9am on day of the race|
|Betway||9am on day of the race|
|Paddy Power||8am on day of the race|
|Parimatch||9am on day of the race|
Most bookies demand that you place your wager after 9am or 10am on the day of the race you are betting on (or at the various times as listed on the table above), therefore ante-post wagers are not covered by the guarantee. As we said before, the best odds guaranteed times of promotion are extremely important and should always be checked.
It is critical to double-check this and bear in mind that if you place a wager at 8:50am and the BOG does not begin until 9am, the fact that you did so 10 minutes early may prevent you from receiving higher odds if they become available. That would defeat the entire purpose of taking part in this generous offer.
What’s the best way to utilise the best odds guaranteed offers?
There really is no one best way to make the most of these types of promotions but there are certainly things you can do to help yourself find the best opportunities. If you have the time and patience you’ll be able to search every bookmaker for the best odds before placing your bet, increasing the likelihood that you’ll always obtain the greatest odds. Given the time actually required to do that however, it is recommended to instead use one of the top rated bookies for the best odds guaranteed as this isn’t really a practical activity.
This type of promotion not only saves you a lot of time but it also allows you to protect the odds value and not end up getting short changed in your betting journey.
When you use Best Odds Guaranteed, you effectively get the best of both worlds. The fantastic news is that choosing the horse and stake before making the bet is typically all that is required to qualify for the BOG offer. If the race qualifies for the promotion, most bookmakers will automatically apply Best Odds Guaranteed.
Why do bookies even offer the best odds guaranteed promotion?
Realistically, bookmakers don’t want to fork out a huge chunk of money from the early price and start price. However, they also don’t want to lose a lot of their customers to their competitors who are likely to be offering these types of promotions. By giving their customers an exciting and beneficial offer, they are more likely to continue returning to this bookmaker time and time again.
There are numerous bookmakers offering best odds guaranteed nowadays; in fact, several do so on a regular basis. Even though they all have different terms and restrictions, they all eventually provide you a higher price payback for your choices. The majority accept betting starting at 9 a.m. on race day, however several also do it the day before, which is even better.
Hopefully by reading this article you can understand the benefit of the best odds guaranteed promotion and can see why you should always opt to bet using the offer where available. It really is a no brainer. You’ll give yourself the best opportunity to make bets while also increasing your winnings value when you can guarantee you’ll be cashed out with the best odds available.