Best Matched Deposit Bonus offers for 2024

We have compared the best matched deposit bonus offers available in the UK for 2024, our betting experts have ranked the options based on bonus offered and betting markets available.

Best Matched Deposit Bonuses for 2024:

Bonus offer

Bet £10 Get £30 in Free Bets

Get Code
  • Multiple welcome offers to choose from
  • Strong responsible gaming policy
  • Great football coverage
Visit Site

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2012

Owner

LeoVegas Gaming PLC

Offer terms

T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ BeGambleAware.org.

Read more

Deposit methods

1

T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ BeGambleAware.org. | T&C apply

Bonus offer

£40 Moneyback bonus + £10 Casino

Get Code
  • Mobile apps available for iOS and Android
  • Great new customer bonus offer
  • Live betting available
Visit Site
unibet free bet offer

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

1997

Owner

Platinum Gaming Limited

Offer terms

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.. #AD

Read more

Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
2

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.. #AD | T&C apply

Bonus offer

Bet £10 Get £30 in Free Bets

Get Code
  • Lots of boosted markets
  • Excellent staff support
  • Livestreaming available
Visit Site

Min. Deposit

£5

Regulated by

MGA, UKGC

Founded

1994

Owner

BetVictor Limited

Offer terms

18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. Selected payment methods only. T&cs apply. begambleaware.org | Please gamble responsibly

Read more

Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
3

18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. Selected payment methods only. T&cs apply. begambleaware.org | Please gamble responsibly | T&C apply

Bonus offer

Bet £10 get £10 Free Bet + £10 Casino Bonus

Get Code
  • Over 270 branches across the UK and Ireland
  • Some of the best customer service in the business
  • Mobile apps available
Visit Site

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

1982

Owner

BoyleSports Counterparty Limited

Offer terms

New UK customers (Excluding NI) only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply.

Read more

Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
4

New UK customers (Excluding NI) only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. | T&C apply

Bonus offer

Bet £10 Get £50 in Bonuses

Get Code
  • Very well experienced service
  • Custom bet features available
  • Detailed blog on future events
Visit Site

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

1967

Owner

Petfre (Gibraltar) Limited

Offer terms

New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

Read more

Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
5

New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. | T&C apply

Bonus offer

Bet £5 Get £20 Free Bets

Get Code
  • Free Daily Odds Boost
  • Well respected brand
  • Varied promos on offer
Visit Site
ladbrokes free bet offer

Min. Deposit

£5

Regulated by

MGA, UKGC

Founded

1886

Owner

Entain plc

Offer terms

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

Read more

Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
6

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. | T&C apply

Bonus offer

Bet £10 Get £30 Bet

Get Code
  • Random 'supercharged' bets for members
  • Great customer service experienced
  • Top in play betting features
Visit Site
kwiff free bet offer

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2015

Owner

Eaton Gate Gaming Limited

Offer terms

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet £10. Awarded as a £30 Surprise Bet. Min odds greater than or equal to 1.5 required. E/W bets excluded. Additional T&Cs apply. begambleaware.org.

Read more

Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
7

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet £10. Awarded as a £30 Surprise Bet. Min odds greater than or equal to 1.5 required. E/W bets excluded. Additional T&Cs apply. begambleaware.org. | T&C apply

What is a matched deposit bonus?

One of the most popular deposit bonuses for betting that are offered by online sportsbooks is this one, and it’s rather simple. You receive a specific percentage to match the amount of your original deposit with this type of incentive. Simple to understand, matched deposit bonuses include your bookmaker giving you additional money equal to a portion of your first deposit. The majority of bookmakers provide deposit matches between 50% and 100%, while some go as high as 200% and others as low as 25%.

What I’ve described above is just one variation of betting deposit bonuses given by bookmakers because they are the most common you are likely to come across. But there are multiple different types that you’ve probably seen without releasing exactly what it is. That’s where I want to help you and make sure you understand the differences between the offers and how to know what to look out for.

By the end of this article you should be able to comfortably spot the offers available from different bookies and use them during your betting journey.

Different types of matched bonus

Even with matched deposit bonuses there are multiple different types of matched bonus offer to be aware of. The most common matched bonus consists of the offer matching the EXACT value of your deposit which is often known as a 100% matched bonus offer. You might see some offers that only match a smaller value percentage of your deposit amount such as 50% or 25% but the exact figure often changes. Here are some examples below that you might see online:

Offer Example
100% match bonus Deposit & bet £100 and receive £100 in free bets or bonuses
50% match bonus Deposit & bet £60 and receive £30 in free bets or bonuses
25% match bonus Deposit & bet £80 and receive £20 in free bets or bonuses

You should be aware that not every betting offer will mention the percentage value, and will instead just show you the bonus “free bet” or cash amount. But with a little bit of calculating you’ll be able to see what percent of your deposit they are offering – if they are offering a matched bonus at all. This is because not all betting deposit bonuses have a matched bonus feature.

Examples of different betting deposit bonuses

  • A “No-risk” free bet

It is occasionally possible to win the right to place risk-free bets with a bookmaker. This entails gambling without putting your own money on the line. The best-case scenario involves either making money off of your initial wager or receiving a refund if the wager is unsuccessful. It may be a fantastic way to begin working with a bookmaker. These are created based on a deposit amount you must meet to qualify.

  • Matched deposit free bet

This type of bonus is given to you as a free bet and usually has a number of specific requirements to meet. These are often a little bit stricter than matched deposit bonuses (which we will cover in a minute). Many times you will need to wait for your first deposit wager to settle before you will receive the free bet.

  • Matched deposit bonuses

Unlike the matched deposit free bet you will likely receive this bonus just for depositing money into your account. They are usually much less strict and don’t require as many eligibility tasks like a wager or for a bet to settle in order to receive it.

  • (Insurance) free bet

This type of bet is very common with regards to protecting people’s wagers. When you deposit funds you might be eligible to receive free bets if your first bet loses after qualifying with the required deposit amount.

  • In-play bet

It’s normal to come across a deposit bonus that is only allowed to be used in-play during a sporting event. They may not be as common but they are another betting deposit bonus that bookmakers like to offer while also maintaining control over how it is spent. They normally expire within 7 or 30 days after receiving it.

Is it worth using matched deposit bonus offers?

When compared to other incentives, matched deposits will give players some of the greatest payouts, but wagering limitations on some promotions may make it difficult for players to cash out their profits. Because of this, promotions that offer matched deposits yet have high wagering requirements are not the most accommodating to players.

Make sure that you examine the wagering requirements carefully because they are essential to completing a bonus successfully. Stay away from just one website, too. By being aware of what the offers consist of and how they work, you can easily choose which offers are the most suitable for you. Let’s take a look at the different types of betting deposit bonuses below:

Our Favourite Matched Deposit Bookmakers

Bet UK

Bet UK is a great option when comparing sites with a matched deposit bonus and as you can see from their site above, they have a 100% bonus up to the value of £50. This means if you deposit and bet any value up to £50, the site will match your deposit value in a free bonus. This means if you deposit £50, you’ll receive another £50 in free bets to bet with. They have a fantastic mobile application as well as an extremely active support and social team for their social media platforms. They do not currently have any live streaming abilities so you won’t be able to watch the games as they happen on their site, but they do have a bet builder you can create your own bet slips with. They also have a few less payment methods available compared to their competitors although they do accept the most common methods such as bank and card deposits.

Pros of using Bet UK:

  • They have a great mobile application for both Apple and Android users
  • They’re very active on social media and answer client queries quickly
  • You can use their bet builder on their site for custom bets

Cons of using Bet UK:

  • They don’t currently have a live streaming service
  • They have a limited number of payment methods available

888 Sports

888 sports is a bookmaker brand that offers regular promotions and bonuses to their punters. New users can take advantage of their 100% matched deposit bonus up to £100 meaning if you deposit £100 you will actually receive £100 in free bets as well to play with. They have many ongoing promotions for existing users too so you’ll always have a reason to continue using them. They have a huge choice of odds markets and sporting events to pick from so you’ll always find what you’re looking for. Their customer support team is useful and quick to solve all issues their players may have. They need to do a site revamp due to the site being a little outdated and their app can freeze but when it works it’s well designed.

Pros of using 888 Sports:

  • They have lots of ongoing promotions and bonuses
  • Huge choice of odds markets available to pick from
  • Fantastic customer service support team
  • They have a great dark mode theme for their site for late night usability

Cons of using 888 Sports:

  • Their site is a little bit outdated in its design
  • Their Android app is known to lag and freeze up

Unibet

Unibet is of course on our list of bookmakers due to the matched deposit bonus available. For new users of their casino, they have an offer which only requires players to opt in and deposit and doesn’t actually have any wagering requirements. They have a huge range of betting markets available for people to choose from. Their odds are known for being competitive within the betting market and they regularly hold promotions and bonuses for their punters to take advantage of. They do have a cash out feature to use and protect your earnings but it has been known to be a bit unreliable and their customer service team doesn’t have the best reputation even though every other part of the brand does.

Pros of using Unibet:

  • Wide range of betting markets available to bet on
  • They’re well known for having many different bonuses and promotions
  • Typically, they have very competitive odds within the betting market
  • They have a fantastic reputation as a betting brand

Cons of using Unibet:

  • Their early cash out feature is quite unreliable
  • Their customer service team doesn’t have the best reputation

Parimatch

Parimatch is a regularly updated bookmaker with many promotions and offers. They currently don’t have a matched deposit offer but they have been known to provide this offer type often. Their odds are very competitive and they have a great mobile betting service. If you are picky with your payment methods you might not have the access to the methods you’d like to use as they only use a limited number. However they do use all of the main deposit methods you would be expecting to see such as debit cards. They normally don’t have methods like e-wallets for example. Unlike many of their competitors they do not have any betting or wagering stats or tips so don’t expect to find those here.

Pros of using Parimatch:

  • They have very competitive odds on most sports available
  • They have a smooth mobile betting ability
  • They’ve got a great bet builder and live streaming service available

Cons of using Parimatch:

  • They have a limited number of payment methods
  • They do not offer any betting statistics or tips for wagering

Boyle Sports

Boyle Sports is a popular bookmaker brand offering betting deposit bonuses and they currently have one offering new users a 100% matched bonus when they deposit and bet £10 they will receive £10 in free bets. They have a great early cash out feature and a fantastic customer support team who work around the clock to help punters. They have bet calculators and even a live betting service to place wagers while the match takes place. They do not have a vip program but with their regular customer offers you don’t really need one. Unfortunately they don’t yet have a live streaming service so you’ll need to watch the matches elsewhere.

Pros of using Boyle Sports:

  • They allow punters to cash out early with many sports and events
  • They have 24 hour support for their customers to solve queries and issues
  • They’ve got bet calculators to use so you know what to expect from winnings
  • They’ve got live betting services in place to bet while events are happening

Cons of using Boyle Sports:

  • They’ve got no VIP program for loyal players which is a downside
  • There is no way to live stream their sporting events

Betfred

Betfred is on our list of bookmakers offering deposit bonuses because they regularly offer their users promotions and free bets. If you like to make bets on the go you can take advantage of the user friendly mobile phone applications both available on Apple and Android. They have a lot of high winning limits and a 24-7 customer service line. If you’re in a rush you may get frustrated with their slightly slow verification process and sometimes they charge withdrawal fees which many competitors don’t do. They make up for these shortfalls with a wide collection of markets however.

Pros of using Betfred:

  • They have fantastic mobile applications for both Apple and Android
  • They have high winning limits
  • There is a huge collections of betting markets available
  • 24-7 customer service line available to ask questions

Cons of using Betfred:

  • They have an unnecessarily slow verification process
  • They have been known to charge withdrawal fees

Mr.Play

Mr.Play is a great contender on our list of bookmakers offering betting deposit bonuses and they even have a huge collection of betting markets for all your betting needs. They take safety very seriously so you know you’ll be in good hands while using their site. They even have a 24 hour customer support team to help you with any issues. They currently have a new customer offer that offers them a 50% matched deposit bonus of real money and 50% of bonus funds. They don’t seem to offer a lot of promotions throughout the year or a live streaming service and their mobile app is great if you’re an Android user but they don’t yet have an Apple app.

Pros of using Mr.Play:

  • They’ve got a huge range of sports betting markets
  • They take safety very seriously
  • Their customer service team works 24 hours a day, 7 days a week

Cons of using Mr.Play:

  • They don’t have many betting offers throughout the year
  • They currently don’t have a live streaming service
  • Their mobile app only works for Android at present and not Apple

Ladbrokes

Ladbrokes is another brand with a great matched deposit bonus, except theirs is not a percentage bonus, and it instead offers free bets assuming you meet the deposit requirement. If you are an existing customer you will luckily be able to take advantage of their regular reload promotions. If you enjoy protecting your winnings and want the opportunity to withdraw funds before bets settle you should be able to use their early cash out feature. They have many strict restrictions for different countries but if you’re in an accepted country you can choose from their large selection of sporting events and betting markets.

Pros of using Ladbrokes:

  • They have lots of fun reload offers for their existing customers
  • They have a wide collection of sports and events covered
  • Fantastic early cash out feature available for their customers

Cons of using Ladbrokes:

  • They have lots of strict restrictions on different countries
  • Their sign up bonus is not as lucrative as other bookmakers

Kwiff

Kwiff is a bookmaker in the United Kingdom with a fantastic reputation for their customer support service. It runs 24 hours a day and they are quick to resolve problems. They often have supercharged odds to help increase your profits and they even have a live betting facility so punters can make bets while watching the events unfold. They have a limited number of payment methods so there is less flexibility in the method you can use, and they are missing a number of betting markets which could be down to the fact that they are still much newer than their competitors.

Pros of using Kwiff:

  • They often have supercharged odds
  • Their customer support service is open 24-7
  • They have a live betting facility for making bets during the matches

Cons of using Kwiff:

  • Very limited number of payment methods
  • They are missing lots of typical markets you’d expect

What to be aware of with betting deposit bonuses and their terms

With most promotions and bonuses, there are always terms and conditions to be aware of before receiving or using them. Every single bonus has at least one requirement, even though each bonus requires something different. Let’s looks at some examples of common promotions and their conditions:

What to look out for Example
Minimum deposit amount Deposit £10 or more to qualify
Bonus expiry dates Use within 14 days or by 21st Nov 2022
Wagering requirements Place a wager of £10+ at 2.45 odds or more
Restricted to a sport Must be used on football only
Payment limitations You cannot use paypal for the bonus
Must opt in You must click a button opting into the promo
Promo codes Enter the bonus code you were given

This is just a table of 4 of the most popular bonuses and this list is not complete. These are generally the main few you will come across when using a bookmaker. To understand what each of these terms mean I will run through them all with you.

Minimum deposit requirement

  • This is when you must deposit at least the required amount or more in order to qualify for the promotion. This could be as simple as just depositing £10 and not needing to do anything else to qualify for the bonus.

Bonus expiry dates

  • In many cases there will be an expiry date connected to any deposit transactions you make as a new or existing user. The promotion might say “deposit £10 within 5 days of registering an account to receive £10 in free bets”. If you do not deposit within that time frame you will not be eligible for the promotion.

Wagering or odds requirements

  • Sometimes betting deposit bonuses require you to also bet on something while hitting a minimum wagering requirement to qualify. As an example you might receive £10 in free bets, only if you have first bet with a £5 stake at minimum odds would you receive the free bet.

Restricted to only one sport

  • Sometimes there is less of a wagering requirement when it comes to the value of the bet, but instead it comes down to needing to bet on a specific sport. If there is a major or popular sporting event coming up soon, to entice punters to use their site, a bookmaker might only release the free bets or bonuses providing you bet on the event they require.

Payment method limitations

  • You may come across an offer or promotion where it tells you that paypal is ineligible. This is because bookmakers often prefer for punters to use debit cards for their payments due to cutting back on fees. If you have no option but to use paypal then of course there is nothing stopping you but when a promotion appears you will not receive the bonus if you use that method.

Must opt in

  • For some types of promotions you actually need to opt in to the promotion. This can be as simple as clicking a box in the registration form for new users. In the instance you are an existing player then you normally have the option to click an opt in button when being notified of the event or bonus. If you do not “opt in” you will not be eligible for any bonuses.

Promo code

  • Similar to that of the opt-in promotions, a bonus promotion requires you to input some kind of chosen promotion code or bonus word when registering your interest in the promotion. These are often advertised for loyal players or during event emails so it is always worth paying attention to the terms and conditions and reading the emails you are sent.

Step by step guide: How to bet on sites with betting deposit bonuses

For this example we will be using the bookmaker Mr.Play to see how to sign up and register for the betting deposit bonuses.

Step #1: Open a Mr.Play betting account as a new user of the site

From the homepage of the Mr.Play website, you will be able to find the “open account” button in the top right hand corner of the page. Clicking this will open a two page registration form as seen below. On the first page, you will be required to enter just three things: your email address, a username and a password. These will be what you use to access your account going forward.

The second page of the registration form is a little bit longer and requires that you input some more personal details. These include: your first name, your last name, select your gender, your date of birth followed by your legal home address and mobile number. These details should all be accurate as you may need to use these if you get locked out of your account in the future. Once complete, tick the relevant boxes and confirm to “open account”.

Step #2: Deposit money into your new betting bookmaker account

After finishing the application form to register an account you will be logged in and taken to the homepage of the Mr.Play website. You will need to confirm and verify your new account via email they send you before you can successfully make a deposit. Once this has been done you can click the blue “deposit” button in the top right hand corner of the screen. This will open a new window again. Take a look below:

As you can see from the images above, the first window you see will ask you to choose which payment method you wish to use when topping up your account. Before making a deposit, make sure you know what the deposit value is in order to qualify for betting deposit bonuses available. On this site for example, the minimum deposit is £10. That means you must deposit £10 or more. We will deposit £50 just for the deposit bonus of receiving 100% up to that value as free bets and casino bonuses.

Once you have chosen you will see a new window like the one with debit cards. Make sure that whichever payment method you choose, you have input all of your details accurately and carefully. If you make a mistake your account will not be funded and you will not be able to bet.

Step #3: Finding the market to bet on and placing your bets

From the homepage, find the sportsbook by clicking “sports” to the left of the site logo (the moustache). This will give you all the options and lists of sports they have available for betting on. Find the sport you want (in this case the world cup as it is coming up soon) and find the market and match you’d like to bet on. We will use the 2nd match between England and Iran as our example.

If you’d like to bet on a team, click the button with the odds relevant to the outcome you want to back. You’ll see this appear in the bet slip.

As you can see, the bet slip will show you the outcome you have selected. Then you get to play around with the stake value you’d like to bet. On the blue button you will see the possible winnings value that you could potentially earn yourself from that stake if your prediction was correct.

Luckily, if you only bet £20 you will still have the remaining £30 left in your account that you deposited, as well as the £50 in free bonuses that the site matched based on your deposit bonus. In order to spend these as well you simply follow the same process as above, selecting the sport, the market, clicking the outcome and building a new bet slip.

Step #4: Wait for your bets to settle and claim any winnings

As with any bet you will need to wait for the outcome to be identified after the match has finished. The website will automatically calculate any funds that may have been accumulated during the game. If your bet was unsuccessful then nothing in your account will change and you can carry on as you were. However, if you were accurate in your betting predictions, you will receive the winnings straight into your betting account, which saves you needing to do anything. Also, it’s good to know that regardless of whether you win or lose on your bet, your deposit bonus from when you registered is unaffected – just make sure you don’t let them expire as we have spoken about before.

Final thoughts on betting deposit bonuses

One of the most popular bonuses available is the matching deposit bonus. Various types of this bonus will be available, and some of them will be more suitable for your needs than others. Read the terms and conditions carefully before accepting any offer because they contain all the information you need to know about the incentive. Since match deposit bonuses come in a variety of forms and sizes, some offers will be superior than others. You should definitely take advantage of the better offerings.

Make sure you read all of the terms and conditions available in order to correctly understand the offers so you can give yourself the best opportunity to fulfil all requirements. Good luck and hopefully you make a nice profit!

About the author

Carl Hughes

Editor

Carl Hughes

Editor

Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".