Many years ago, when a new bookmaker launched, you could be sure that they did everything from scratch. These days, new bookmakers have the luxury of calling on experienced third-party betting platforms. Not only does this save time, but it also saves money and allows for more competition in the market. With a foundation, new sports betting services from here decide how much they want to do alone.
If you wanted to start your own betting company now, it would be much cheaper than having the same dream 20 years ago. You wouldn’t need as many developers and clever designers because a certain amount is already done, and start-up costs are much lower as a result. In recent years, several newer betting companies have been able to go from nearly nothing to established and reliable brand names, and this is one of the reasons why. As well as start-ups, we’ve seen sportsbooks from independent bookies and even casino brands who wanted to explore new markets.
However, this doesn’t mean that every sports betting platform is exactly the same. For one thing, the management structure changes from one platform to the next.
- Independent Sites – With this type, they might use odds and a couple of other features from a third party.
- White Labels – On the other hand, white labels are where the company only controls the branding. Meanwhile, the betting platform does everything else.
Over the years, the number of betting platforms has grown. Names you might recognize include ProgressPlay, Independent, Gaming Synergies, BetConstruct, OddsMatrix, and SB Tech. Whenever you play on a new sportsbook, you can almost guarantee that they use the services of one of these betting platforms. Why? Because they’re easy to use and it saves resources during the development phase.
Carl Hughes - Editor
Carl Highes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".