Aspire Global – Everything You Need to Know
As you may know, when you play on a betting website, you’re probably not actually using the software of the brand in question. Instead, modern betting websites use the software of a third-party to save money and time during the development and launch phases. Today, we want to talk about Aspire Global, one of the leading services in this niche.
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The Story of Aspire Global
Founded in 2005, Aspire Global are actually one of the longest-serving betting platforms. For many years, new betting operators have turned to Aspire Global when needing a reliable and engaging platform. In the beginning, the goal was to offer a ‘comprehensive solution’ so that marketing companies online could become iGaming operators with little effort.
Over the years, Aspire Global have expanded their service and it now includes both casino and sportsbook management. As a result, they work with 21 active websites and have a robust service for all new brands wanting to explore this market. As well as management for a casino and sportsbook, Aspire Global provide:
- Multilingual customer relationship management systems
- Brilliant customer support (including call centres)
- Risk control
- Advanced payment systems
- BI (business intelligence) systems
- VIP management
- LTV (lifetime value) prediction models
If we can pick up on a couple of these features, the multilingual CRM systems allow brands to operate across several countries. This is helped by the fact that the service has licenses in the UK, Ireland, Malta, Portugal, Denmark, and Sweden. With a CRM tool in various languages, it helps the operator to offer a positive experience to all customers.
We love the advanced payment systems, and VIP management means that loyal bettors on the sportsbook get the rewards they deserve. The benefit of a VIP management tool is three-fold because the customers are happy, they recommend the service to others, and the operator gets a great reputation in this area.
Even after this, the LTV prediction models have tremendous value for all clients building a sportsbook. As a business, we need to prioritise those who will offer the most value, and this is much easier to manage with an effective LTV prediction system. Instead of wasting the marketing budget on customers who won’t add much value, you optimise acquisition and focus on those who will really help to propel the service.
On the whole, you can tell that Aspire Global focus on quality, and this has been a core mission since launch (now 15 years ago!). When clients choose this provider, they have access to a leading sportsbook, games from all the major software developers, and over 30 payment methods.
At the top of the business, Aspire Global are in good hands with figures like Yoel Zuckerberg as the Vice President of Product. Although he has only been in the company since 2018, he brings plenty of experience after working in the following roles:
- Ladbrokes Coral Group – Senior Product Gaming Team Leader
- 888holdings – CRM Team Leader B2B (US)
- Ladbrokes – Head of Poker and Belgium Regional Manager
- TNT Marketing – Internal Poker Marketing Manager
SBTech as a Sportsbook Supplier
Initially, Aspire Global mainly focused on the casino world and this led to relationships with Slotzo, Campeon UK, Fortune Jackpots, Digi Bet, and Chilly Spins. If we use the latter as an example, Chilly Spins only launched in 2020 but quickly gained attention due to the Aspire Global software. Firstly, they have plenty of games including arcade games, table games, jackpot games, video poker games, slots, and more. Secondly, they allow players to deposit using many different payment systems including Visa, MasterCard, PayPal, Maestro, Skrill, EntroPay, and GiroPay.
Now, Aspire Global have moved into the sportsbook niche and they have partnered with SBTech to do it. After signing a deal, SBTech is the official sportsbook supplier for Aspire Global. According to Tsachi Maimon, CEO of Aspire Global, SBTech offered a tailored solution and this flexibility was key for the decision. As a result of the relationship, partners with Aspire Global now have an option to add a sportsbook to their service easier than ever before.
Acquisition of BtoBet
For many businesses, 2020 has been a difficult year full of challenges; in fact, even some multi-national corporations haven’t escaped the grip of the global pandemic. Despite this, Aspire Global signed a cash agreement worth €20 million to acquire BtoBet. Once processed, Aspire Global will own all shares of BtoBet after paying €15 million; €5 million will be due after one year.
Once you consider that Aspire Global also paid over €13 million for Pariplay in 2019, it shows the motivation and determination of the brand to continue growing in the market. With this move, it means even more value for clients wanting to launch a sportsbook. Although the deal seems to be done, it will only come into effect in 2021, and we’re interested to see how it pushes the company forward.
According to financial statements, BtoBet earned revenue of €4.4 million in 2019 and €3.1 million in the first half of 2020 alone. Aspire Global continue to make headway in the sports betting industry, and their presence will only grow as time goes on. Maimon believes that this latest deal allows them to compete for any deal and any client (regardless of size).
The Aspire Global Product
That’s enough of the business side of Aspire Global, so what about the product itself? We’ve tested the Aspire Global casinos and also have experience with the sportsbook offering from the company. We mentioned the quality, but another important factor is that clients can make adjustments depending on what they need for customers. Despite these differences, the result is always an elegant and sleek experience.
Through the years, Aspire Global have made a conscious effort to gain licenses around Europe. As well as a license with the United Kingdom Gambling Commission, Aspire Global is licensed with the Malta Gaming Authority and seems to add new names to this list all the time. Clients who want to launch a casino or sportsbook in Sweden, Denmark, or another country in Europe should check with Aspire Global first because they are the most likely to have the capability.
Game Providers and Sports – We’re focusing mainly on the sportsbook here today, but the Aspire Global casino product has access to many different developers. By working with NetEnt, Microgaming, Quickfire, and others, their casinos have all the games players will ever want and need.
Unsurprisingly, the sportsbook has thousands of markets and sports. For clients, they can offer players a variety of different sports and in-depth markets in each of these sports. For bettors, they enjoy having a choice. What’s more, the elegant platform and many payment methods mean that bettors can make their bets quickly and efficiently.
The Website – Aspire Global offer stability with the website as well as a strong performance thanks to HTML5 templates. However, clients aren’t forced into taking one format because they help to build a website tailored to the client’s needs. Thanks to flexible APIs, it’s possible to integrate with a third-party supplier. Ultimately, this means choosing between a fully managed service and a white-label service.
Turnkey CRM Solution – Not only do Aspire Global have a turnkey CRM solution available for all clients, but it’s also managed by experienced professionals. They will help to manage campaigns from the first idea, and the flexible bonus system rewards customers with reloads, free spins, loyalty points, access to tournaments, etc.
Thankfully, it’s easy to differentiate between the average customer and loyal customers because of the segmentation that takes place. Also, the conversion tools help to transform more people from strangers into customers.
Analysis – Clients with Aspire Global will have access to detailed analysis too, and this includes daily report management, business intelligence, data gathering, API gateway reports, and real-time data capabilities.
Payment and Risk – With a dedicated department for this field, there are tools for fraud prevention, express payouts, automated cashier optimisation, payment analysis, and new payment options.
Customer Support – Finally, another feature we think clients will enjoy from Aspire Global is customer support. If ever the client has any problems, they can reach out to the team on any day of the week. They offer assistance from the very beginning and become an important partner for new casinos and betting operators. With the support available in 10 languages, there is always help available whether it comes through email, phone, or live chat.
There we have it, everything you need to know about Aspire Global. By offering a superb service to all clients, this passes down to the customer. Whether a casino or a sportsbook, players have the foundation for an incredible experience.
One thing we love about Aspire Global is their willingness to grow and improve. With deals for BtoBet and Pariplay in the last couple of years alone, this shows that they want to be a leader in this market for many years to come!