In case you didn’t know, many betting companies use the systems of a betting platform, like Gaming Synergies. Rather than doing everything from scratch, they can tap into the technologies of betting platforms and save themselves lots of time (and money!). With Gaming Synergies, it just so happens that we have one of the most advanced software solutions in the industry.
Since launching, lots of clients have flocked to this particular provider and millions of customers now enjoy their services as a result. In fact, Gaming Synergies are now expanding beyond Europe as the United States consider a revision of their own gambling bills and Asia open up to the betting world.
Before anything else, let’s tell the story of Gaming Synergies and how the betting platform came to life. In 2010, Europe was in recovery mode after an economic crisis that shook even the most secure economies. While some companies were rebuilding, others were launching for the first time and this includes Gaming Synergies. Thankfully, the company had a strong core with leaders who had experience in banking, iGaming, and technical teams.
For those who are unaware, iGaming and betting are prominent in Malta, and this was also the birthplace for Gaming Synergies. Quickly, the betting platform received the required license from the MGA (Malta Gaming Authority) to operate in the market. This would become a key component of the Gaming Synergies service as it now helps newer betting websites with licensing issues.
Why is Gaming Synergies successful in this market? There are a handful of different reasons, but one of the biggest comes down to the array of products and services on offer. For betting websites new to the market, they have access to a plethora of services and the offering stands strong amongst the growing list of sportsbook providers.
After a decade in the industry, Gaming Synergies have developed a reputation for various parts of its service. Most noticeable are the following:
These days, sportsbooks and websites will get nowhere without security. Customers of such services are more informed and want to know that transactions are safe. Gaming Synergies are a leader in this field. As betting websites are happy with the security of Gaming Synergies, this extends to the customers and everybody has a positive experience. As well as the base package, there’s also room for scaling with third-party modules.
This is somewhat of a buzzword at the moment, and some of the leading technology companies are investing in innovative algorithms. For example, Netflix decides what shows and movies to recommend based on the information gathered. Once processed, the algorithms consider numerous factors before making a suggestion. Essentially, Gaming Synergies can use clever algorithms to set odds accurately across hundreds of sports and thousands of markets. The brilliant algorithms also allow for accurate monitoring of events in real-time, management of risk, and the implementation of best practices across betting websites.
Ultimately, the goal for both the betting platform and the betting website is the same; a positive experience for the customer. When the customer has fun, they stick around and both companies win. With this in mind, it’s important to note that an engaging experience is important for Gaming Synergies. In fact, it’s such an important factor that even competitors have commented on the engaging nature of Gaming Synergies’ products.
Above all else, it seems that the company has prioritised functionality. The customer enjoys an engaging experience and has no reason to use another betting platform or website. The new website succeeds, the platform gets a better reputation and more clients, and everybody wins.
We’ve spoken about betting websites who use Gaming Synergies to launch their own sportsbooks, but not all customers of the service work in this way. For some, they are sportsbook affiliate websites; essentially, these websites help people to find the right sportsbooks depending on what they need.
In the past, we’ve seen these affiliate websites build a huge database of email addresses and other contact details. After finding success, they decide to launch their own sportsbook because they know exactly what the average customer needs in a company. For clients of this nature, Gaming Synergies offers a plugin.
Traditionally, these websites would have to invest lots of time and money into building the sportsbook. This is complicated, expensive, time-consuming, and can cause lots of headaches. With the Gaming Synergies plugin, everything is done automatically, and they can even help with licensing and arranging payment systems.
With any sportsbook, the company needs to think about the payment system it will offer to customers. As time goes on, this only becomes more important. Customers need to know that their bank details are safe after depositing into a betting account. Just like the engaging experience passes down to the customer, this demand passes up to the betting platform. The website and customers need a reliable payment system, and so the platform needs to consider this when improving the service.
How do Gaming Synergies deal with this demand? Unsurprisingly, they have thought carefully about this part of the service and now have a technical team in place dedicated to providing a safe and secure system for all.
If you have played on an online casino or sportsbook in the past five years, you will have noticed the banking methods expand. In the past, we’d have to deposit using a debit or credit card (and a bank transfer at a push). Now, we can use a debit card, bank transfer, or one of the many different eWallets. Gaming Synergies help betting websites to provide all these different options to customers.
Working with experts, the software provider understands the needs of its customers (and its customer’s customers). This is reflected in the latest transactional methods that websites can add to their service for all players. We think that debit cards will always be a popular option for players, but it’s impossible to ignore the rise in demand for alternative methods. Gaming Synergies work with banking technologists and this is going to be essential as the industry continues to evolve.
Recently, more players are making bets on their mobile devices. Not only this, but they also want to pay using their smartphones. This allows players to bypass their bank accounts completely and instead deposit funds using their mobile phone bills. Gaming Synergies have stayed on top of this trend alongside the trend of eWallets such as PayPal, Neteller, Skrill, and others.
For players, they want to head into their chosen app, deposit money, and then place bets without even thinking about security. This doesn’t mean it’s not an important aspect, it means that they want to trust in a betting website enough to forget all security concerns. Especially with iGaming, there has been a focus on how sensitive details are handled in this niche. Though not surprising, Gaming Synergies are a credible and reliable service in this field.
For every website it contributes to, Gaming Synergies offer comprehensive SSL encryption technology. With this software available for betting websites, financial transactions and all personal details are protected, and customers can enjoy the experience freely.
As customers of sportsbooks ourselves, we know the importance of responsiveness and speed. Back in the early days of online betting, logging in and placing a bet would take some time. Now, we have the technology to not only allow for quick betting but for a responsive service where in-play odds are updated almost in real-time. The difficulty comes in providing a responsive service when millions of people want to place fast bets simultaneously.
Over the years, Gaming Synergies have worked hard to provide their in-house white label sportsbook that allows for exactly this. For any brand with a motivation to launch a sportsbook, they don’t need to spend thousands on developers and designers. Instead, they have a website already built for them. Gaming Synergies have some of the world’s leading technical experts so why not take advantage of this?
When a betting website uses the technology on offer from Gaming Synergies, they can be sure of offering all customers a positive, responsive, integrated service. Also, Gaming Synergies help the website beyond the initial stages. With ongoing support, the website can thrive, and all customers can enjoy a memorable experience.
There we have it, the brilliant service provided by Gaming Synergies. Whether you’re a customer/bettor or somebody with a desire to launch a sportsbook, you can thank Gaming Synergies for their industry-saving experience. Key features of the service include a full white-label offering, advanced plugin, engaging experience for players, security, clever algorithms, and integrated payment systems!
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