Introduction to OddsMatrix – A Reliable Betting Platform

Founded in 2008, OddsMatrix are one of the most experienced betting platforms in the industry, and this experience shows. For both clients and bettors, OddsMatrix have a license from the UK Gambling Commission and this means that they can operate around the United Kingdom. Although they were already a leader for technology, OddsMatrix made big steps in 2019 after partnering with Betting Promotion.

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The Story of OddsMatrix


Back in 2008, sports betting was continuing on its path of growth and we were on the cusp of something very special. In the coming years, players would change their approach and start using mobile devices. However, we’re getting ahead of ourselves, and our story with OddsMatrix starts before mobiles took over the world.


Originally, the aim of OddsMatrix was to create a software solution that could be tailored to each and every client. For operators who wanted to offer a strong sportsbook to customers, OddsMatrix wanted to become a reliable provider and it started with visionaries at the top of the business. Along the way, OddsMatrix have worked with some huge names in the iGaming niche, and now it finds itself as one of these big names.


Despite its success, the brand continues to improve its service and innovate as the market evolves. In the twelve years since their launch, everything has changed including the needs of clients, the needs of bettors, and even technology. OddsMatrix have stayed on top of the trends to remain a relevant and powerful service within this niche.


At this point, we should note that OddsMatrix is actually a brand under the EveryMatrix umbrella.  Over the years, plenty of services have come from the hard work of EveryMatrix including the following:


  • MoneyMatrix – A payment solution with over 100 international services, know your customer (KYC) systems, and fraud software.


  • CasinoEngine – We’re focusing on the sportsbook in this guide, but the company has also built a reputation in the casino niche. Working with top providers, this aggregator is considered the largest on the market and offers clients over 8,000 games.


  • PartnerMatrix – As a standalone tool, this is essentially an agent management system which has been tailored to people across various countries.


  • GamMatrix – Here, we find a gaming management platform that offers an iGaming CMS, vendor integration, in-depth reporting, payment processing, and player handling.


Of course, another of the brilliant services from EveryMatrix is the OddsMatrix sportsbook, the focus for our guide. After many years in the industry, it is now a reputable offering with many awards under its belt.


The Tailored Experience


OddsMatrix provide value in several different areas, but we want to talk about one of the most important aspects of the service; the personalised experience for all clients. When a client contacts OddsMatrix, they will have a choice of products to build the service that closely meets their goals. Essentially, OddsMatrix allow clients to build a package that suits them, and this isn’t something available from every betting platform.


At first, OddsMatrix only had a plugin for new betting websites. If you thought this was still the case, we have good news because they completely overhauled the service in 2017. Now, the provider offers everything clients need to get started. As well as shaping the service to their needs, clients can also take advantage of the data processing powers of OddsMatrix. When it comes to markets and events, the sportsbook can handle huge amounts of data, and this is why many clients (and bettors!) love the service so much.


Why trust our word on the importance of OddsMatrix to the market when you can look at their clients? For the most part, they seem to work with smaller brands, and this includes Jetbull, Mybet, and Tipico. This being said, they do have two larger brands in Sporting Index and BoyleSports.


Growth for OddsMatrix


Before we look at some more features of the service, we also want to mention the desire of OddsMatrix to grow even further. Last year, we saw the affiliation with Betting Promotion, and this is a good indicator that the leaders of the business aren’t just going to settle now they have a positive reputation.


There are two sides to OddsMatrix’s growth: business development and technological improvements. While CasinoEngine has added a new selling point for clients who want to diversify and have options to scale in the future, the business itself seems set to announce further partnerships in the near future. If the rumours are to be believed, OddsMatrix will also team up with several other one-tier casinos.


Since they entered the market, OddsMatrix have worked hard to become an established brand. Rather than just another name, they wanted to be seen as a leader in the white-label supplier industry. Now, it’s fair to say that this hard work has been rewarded and they still have a positive future ahead.


Working with clients of all sizes and continually improving the service, it’s clear that OddsMatrix put both their clients and bettors at the forefront of all decisions. However, the past few years have been about moving beyond the white label space and offering niche solutions which is where much of the market seems to be heading. Instead of worrying about the competition, OddsMatrix have developed their own technology and allow clients to choose their own packages depending on what they need.


With this in mind, there has almost been a shift away from white label solutions to becoming the best software provider possible. Fortunately, this has led to many benefits for the brand:


  • They’re backed by strong technology that excels in the industry
  • Clients and bettors get a tailored experience
  • They own the intellectual property


Not only do OddsMatrix stay ahead of the competition, but their clients also have an opportunity to do the same.


Important Features


What are some other important features of the OddsMatrix service?


1. Accessibility


There are other providers with access to more sports, but OddsMatrix still have over 50 sports and 14,000 markets in a given month. In total, players can bet across 250 markets, so there’s something for most people to enjoy. Brands under the OddsMatrix name include EveryBet, SuperLenny, and Buck and Butler.


As we’ve seen throughout, OddsMatrix focus on the customers and they allow the clients to do the same. When working with OddsMatrix, there’s no need to worry about data feeds, traders, or anything of this nature. Instead, they focus on the customer experience and make the website perfect for all visitors.


In our experience, we’ve seen OddsMatrix cater to many different audiences and this includes offering various languages. In fact, the company has been known to help with new languages on request. If a new betting website wants a language not currently available, there’s nothing wrong with reaching out to OddsMatrix anyway because they’re normally willing to adapt. There are multilingual capabilities, around 50 currencies, and opportunities to localise.


Every year, it seems that the company is pushing for more and more licenses. To this date, they have the UKGC license as well as permission to operate in Ireland, Denmark, and many other European countries. Since HTML5 is used for the software, it works across all browsers too.


2. Support and Security


In recent years, security has taken precedence in the whole online gambling niche – nobody wants to enter their card details with a risk of losing this information. With the introduction of GDPR and other regulations, it shows that many people are even unwilling to provide their personal information. No unwelcome users should be able to manipulate the website thanks to the risk management system used by OddsMatrix.


In short, the system has fantastic reporting features which means that all potentially harmful players are monitored and controlled accordingly. With high levels of encryption, all customer data is secured and it’s even possible to integrate existing back-office systems with the OddsMatrix platform.


Additionally, clients get a full hardware setup, and this includes a feature that alerts the operator to major problems with 24/7 monitoring. Just in case some problems aren’t solvable alone, OddsMatrix have a support line that is available around the clock.


3. User Experience


As we reach the end of our guide, we come full circle to the user experience. Users will choose between American, European, or Asian appearance, for example. All statistics and scores are updated in real-time, and this allows for accurate betting for all users. Odds change in real-time and this makes the live betting feature one of the best around.


Furthermore, the software is always modern because of the updates and new releases that OddsMatrix generate. The sportsbook works just as well on mobile as it does on desktop, and there’s even a DIY feature to add new markets individually. Ultimately, the player has everything they need for a great experience and this helps the client and OddsMatrix to succeed each time.

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About the author

Carl Hughes


Carl Hughes


Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".