The Story of ProgressPlay
After starting in 2012, ProgressPlay quickly made progress in the market and obtained licenses for both Malta and the United Kingdom. As a result, any customers of ProgressPlay websites can be confident that they abide by the laws of two of the biggest regulators:
- United Kingdom Gambling Commission
- Malta Gaming Authority
In 2020, the service is a leader and tends to have a reputation for two things in particular; a leading white-label service as well as positive customer satisfaction. Working with companies in a host of countries, all customers who play on ProgressPlay sportsbooks are impressed by the smooth, sleek experience. As far as white label solutions go, companies are guaranteed to have happy customers with this provider.
In recent times, the focus of the industry has shifted towards the mobile world, and ProgressPlay navigated this transition beautifully. They appreciate that a desktop-focused website isn’t necessarily the way to go when a high percentage of players are placing sports bets on tablets and mobile devices. Therefore, they invested in performance across all devices and have been rewarded as a result. As long as the customer has a good internet connection, they will enjoy a smooth and engaging experience from wherever they may be in the world.
Itai Lowenstein, the Chief Executive Officer of ProgressPlay, has plenty of experience and continues to lead the company using an unparalleled passion. Looking back at Lowenstein’s history, it includes half a decade with 888 as the Casino Director, Head of Promotions, and Head of Operation. Additionally, he was the CEO of Kamay Holdings for three years, a company with the following websites under its umbrella; Supro Casino, Lucky Ace Poker, and Lucky Ace Casino.
However, experience and dedication run all the way down through the ProgressPlay team, and this is clear to see with the innovative services on offer. All clients have a reliable and professional team to ensure a positive and engaging experience for all customers. As mentioned in the introduction, customer satisfaction is a key element of the ProgressPlay service, and this is often what sets them apart from others in the niche.
ProgressPlay and Mobile Experiences
We mentioned that mobile experiences are high on the list of priorities for ProgressPlay, and this is why we want to focus on this part of the service. As part of the marketing efforts, ProgressPlay has used the following tag line:
‘You deliver the punters and we will deliver the action’
To deliver the action, ProgressPlay use HTML5 and thin AngularJS technology. This is one of the reasons why dozens of casinos and betting websites have chosen ProgressPlay as their software provider. We’re focusing on sportsbooks mainly in this guide, but this technology is also essential for a smooth and rewarding casino experience.
For betting websites that want to focus on mobile and tablet services, ProgressPlay are a wise choice. They use advanced gaming technology to ensure that bettors can log into their accounts and place bets quickly while on the go. Each month, the service offers 30,000 live matches, 55,000 pre-match events, and over 140 different sports.
Why Are Clients Choosing ProgressPlay?
When a company wants to launch a sportsbook, it’s important to compare the different providers and choose one that offers the most value. Where does the value come from with ProgressPlay?
1. Return on Investment and Cross-Selling Possibilities
Starting from a business perspective, ProgressPlay offer a strong ROI (return on investment). In other words, those who choose this provider are normally able to recuperate their money (and more!) within a good timeframe. Thanks to the mobile-first attitude and the sleek experience, the end customer is happy, and this keeps ProgressPlay’s own clients happy.
One of the ways services get their money back is through expansion into casinos and other services. Over the years, we’ve seen plenty of companies start with a sportsbook before then opening a casino (or vice versa!). At ProgressPlay, they have the services for both, and this means effortless scaling. If a betting website were to choose a solution with only a sportsbook, they would then encounter problems when wanting to expand.
2. Customer Acquisition Functionalities
For brands that already have a reputation, getting customers onto a sportsbook is relatively easy. A simple Tweet could probably bring in more customers in an hour than a company with a blank slate gets in the first month. Therefore, some companies creating a betting website will need help with customer acquisition, and this is where ProgressPlay come in.
ProgressPlay have often spoken of their CRM (customer relationship management) software, and the platform itself helps with many different optimisation tools. For example, clients have access to:
- Dedicated VIP Team – These days, it’s important to reward loyal customers otherwise they will go elsewhere. ProgressPlay help new betting websites create the right VIP system to reward the players that contribute on an almost daily basis.
- Preferable Contact Settings – Some people like to get a message on the betting website, others like to receive SMS messages and emails. ProgressPlay help websites to cater to each individual’s need (this prevents sending emails to people who will get frustrated by the practice!).
- Funnel Optimisation – For those with little marketing experience, a ‘funnel’ is essentially the pathway a customer takes between first hearing a brand name and becoming a customer. For example, they might see the name on social media or an ad. From here, they click on the website, look at online reviews, head onto social media, and then sign up. ProgressPlay services ensure that clients have a smooth funnel through which leads pass to become loyal customers.
- Player Retention Services – Getting a new customer through the funnel is only half the battle, the amount of competition in the market these days means we need to look after all customers to prevent them going elsewhere. This is another important feature of the ProgressPlay service and why many clients are choosing this provider for their own websites. Player retention services include brilliant welcome bonuses, customer flexibility, and lots of available markets.
3. All-Device Experience
We’ve placed a heavy emphasis on the mobile experience from ProgressPlay in this guide, but we also shouldn’t understate the fantastic desktop service. The reason ProgressPlay is a great choice for scaling is that clients can tailor the service depending on what they need. For example, they can offer players four ways to view the web page; Asian, Classic, Combo, and Modern. Also, they can adjust the currency and the language depending on the user base they want to generate. Considering this occurs across all devices, it’s no wonder ProgressPlay is a market leader.
4. Advanced Technology
Since the launch in 2012, ProgressPlay have continually invested in technology. The result? State of the art capabilities including the API integration interface, detailed HTML (HyperText Markup Language) formats, and informative T&Cs features for all clients. What’s more, clients can also access effective promotional content for customers. Clients can base promotions on market research and player engagement. If customers engage with a particular promotion, this data is stored for future use and recall.
5. Big Partnerships
Earlier, we mentioned the partnership between BetConstruct and ProgressPlay, and this grew in importance for the latter in 2019. At this time, BetConstruct decided to use ProgressPlay to launch Online Betting Ltd. Not only do clients and new betting websites trust this white label platform, but other industry giants are also trusting ProgressPlay.
ProgressPlay – A Growing White Label Software Provider
With all the right licenses, ProgressPlay offer various turnkey solutions for businesses who want to launch a sportsbook. As well as the foundation of the sportsbook, they go above and beyond with a CRM tool, operations assistance, customer retention systems, and advanced payment processes. Sportsbook operators have access to a caring customer support team, and this ensures a positive relationship (which is always good for the happiness of bettors!). Sometimes, when working with a white-label, a fragmented relationship leads to a poor experience for customers. With ProgressPlay, this is incredibly unlikely due to the attentive and professional nature of the service.
