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SB Tech – Everything You Need to Know

When people use betting websites, they rarely realise that there is a lesser-known cog at the centre of the betting service wheel. It’s normal to thank the betting website itself, but all betting websites start the journey by teaming up with a provider.

sb tech logo
SB Tech Logo
Affiliate Disclosure
Those who choose to bet/gamble deserve to do so within a secure and safe environment, and this is a core value at Betting Sites. We’re an independent service with the aim of providing honest and accurate guides and reviews for new and experienced players alike. Our content is entirely impartial, and this means you can choose a betting platform with confidence. Our team test the platforms themselves and compare services to decide which excel in the industry. We only ever recommend UK Gambling Commission licensed services, and our compensation comes from those who choose to click through to bookmakers. We can’t review every single operator available, but we do our best to regularly update the lists (especially when it comes to welcome bonuses and other special offers and promotions that change regularly).
BOOKMAKER
RATING
KEY FEATURES
WELCOME BONUS
PLAY
1
4.9 / 5
TOTAL SCORE
Expert Review
  • Established SB Tech Bookmaker
  • Good Offers
  • Large Markets
New customers only. Min deposit £10 (UK Credit/Debit cards only). Max bonus amount £50. Deposit using bonus code “MB50”. Deposit and bonus amount must be wagered 6 times (min odds 4/5) prior to bonus funds and associated winnings becoming withdrawable. Winnings accumulated from real money bets may be withdrawn at any time. Bonus is valid for sports betting only. Valid for players living in the United Kingdom / Ireland aged 18 years or older. Full T&Cs apply. 18+ #ad Full T&Cs Apply
2
4.9 / 5
TOTAL SCORE
Expert Review
  • New SB Tech Bookmaker
  • PayPal Payments
  • Live Odds
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
3
4.6 / 5
TOTAL SCORE
Expert Review
  • SB Tech Bookmaker + Casino
  • Acca Boosts
  • Competitive Odds
18+. New depositing sport players only. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min 4/5 odds req. Selected payment methods.Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum £10 bets in tournament to be eligible for reward. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Please Play Responsibly. www.begambleaware.org
4
4.6 / 5
TOTAL SCORE
Expert Review
  • SB Tech Platform
  • Rewards Points
  • Nice Design
Key terms - New customers only. Place the 5 specified bets to earn Free Bets. Each leg must have minimum odds of 1.8 (4/5). Applies to bets on sport only. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake. Offer valid for 30 days after registration with SportNation.
5
4.5 / 5
TOTAL SCORE
Expert Review
  • SB Tech Platform
  • Great Design
  • £10 Bonus
New customers only. Expires 31/12/19. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply.
6
4.3 / 5
TOTAL SCORE
Expert Review
  • SB Tech Site (2003)
  • Sports & Casino
  • Best Odds Guarantees
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+
1
4.3 / 5
TOTAL SCORE
Expert Review
  • SB Tech Site (2003)
  • Sports & Casino
  • Best Odds Guarantees

Get a 50% upto £50 Bonus

New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+
2
4.6 / 5
TOTAL SCORE
Expert Review
  • SB Tech Platform
  • Rewards Points
  • Nice Design

Get £50 in Free Bets at Sport Nation

Key terms - New customers only. Place the 5 specified bets to earn Free Bets. Each leg must have minimum odds of 1.8 (4/5). Applies to bets on sport only. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake. Offer valid for 30 days after registration with SportNation.
3
4.9 / 5
TOTAL SCORE
Expert Review
  • Established SB Tech Bookmaker
  • Good Offers
  • Large Markets

Bet £10 Get £20 in Free Bets!

New customers only. Min deposit £10 (UK Credit/Debit cards only). Max bonus amount £50. Deposit using bonus code “MB50”. Deposit and bonus amount must be wagered 6 times (min odds 4/5) prior to bonus funds and associated winnings becoming withdrawable. Winnings accumulated from real money bets may be withdrawn at any time. Bonus is valid for sports betting only. Valid for players living in the United Kingdom / Ireland aged 18 years or older. Full T&Cs apply. 18+ #ad Full T&Cs Apply
4
4.9 / 5
TOTAL SCORE
Expert Review
  • New SB Tech Bookmaker
  • PayPal Payments
  • Live Odds

Bet £10 get £15 in Free Bets

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
5
4.6 / 5
TOTAL SCORE
Expert Review
  • SB Tech Bookmaker + Casino
  • Acca Boosts
  • Competitive Odds

Bet £20 get £10 Free Bet + £3000 in prizes

18+. New depositing sport players only. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min 4/5 odds req. Selected payment methods.Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum £10 bets in tournament to be eligible for reward. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Please Play Responsibly. www.begambleaware.org
6
4.5 / 5
TOTAL SCORE
Expert Review
  • SB Tech Platform
  • Great Design
  • £10 Bonus

Get a £10 Free Bet

New customers only. Expires 31/12/19. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply.

View All Sites

Today, we’re going to talk about one of the biggest providers in this niche – SBTech. Even if you’ve been in the betting world for many years, you may not recognise this name. Well, it’s time to shine some light on the under-appreciated services in the betting world.

About SBTech

As a B2B service, SBTech provide turnkey solutions for companies wanting to offer a sportsbook to all customers. Based in Bulgaria, it was first launched in 2007 and thrived while companies in other industries were delicately managing the global financial crisis. One of the things that has kept SBTech at the top of the industry is its versatility and innovation. As the market evolves, SBTech seem to evolve with it and this includes new mobile services for clients.

Essentially, SBTech allow companies with a dream to launch a sportsbook with very little effort. Rather than spending out on website designers and creating a platform themselves, they go to SBTech who provide the foundation. With this, the company purely has to advertise the new sportsbook and attract customers (although even this is something SBTech does if required!).

For those thinking about security, you shouldn’t be worried that sportsbooks now use the technology of other companies to run the platform. Especially with SBTech, they use advanced technology to protect customer details and are monitored by relevant authorities in the market. With a license from the United Kingdom Gambling Commission (UKGC), SBTech have to meet specific standards and ensure a fair experience for all customers.

Key SBTech Features

There are a handful of reasons as to why SBTech have been able to climb the ladder and become a prominent name as a white-label service. Here are some of the biggest:

Markets

Firstly, when choosing between platforms, customers normally start with one thing and that’s the number of markets. According to SBTech, each month has around 60,000 unique events covering more than 30 sports around the world. For those into football, this is perhaps the focal point for SBTech (like for most providers), and they have over 150 leagues and competitions.

Mobile Betting

We mentioned the innovation of the company, and this is something that has propelled the business forward in recent years. Their willingness to develop HTML5 products means that customers can enjoy sportsbooks whether they’re waiting in a dentist, travelling to and from work, or just lounging on the sofa.

User Experience

The user experience has long been a priority for SBTech, but this was emphasised when Dave Hammond became the new COO after leaving Paddy Power in 2018. With some businesses, they create products without considering the customers. With SBTech, it’s clear that the service was created with the end-user (the bettor) in mind.

With this, players enjoy a powerful and stacked sportsbook engine, features like cash out, customisable interfaces, and much more.

In-Play Offering

We’ve all been there – it’s the 75th minute in a big game and you sense that one team is getting the upper hand and will break the deadlock in the final minutes. Without a strong live betting service, bettors are left frustrated. SBTech recognise this, and they have developed an advanced system in this regard.

Speak to many experts and they’ll tell you that the in-play product from SBTech is one of the best around. Companies that choose SBTech have accessed to advanced algorithms to ensure real-time markets and quick reactions across multiple sports. Around 200 games have in-play services and each of these has 30 markets depending on what the bettor needs.

Promotions

Furthermore, SBTech also value both new and existing bettors, and this shows with the available promotions. With all the latest technology and algorithms, promotions are updated regularly, and this is good news for both platforms and bettors. Even if thousands of new customers flood into a particular platform because of a rewarding promotion, SBTech has the facilities to cope with this.

In our experience, the SBTech sportsbook has something for everyone when it comes to promotions. Not only does it attract new customers, but it also offers enticing promotions to keep existing players engaged.

Security

We’ve mentioned it already, but you can’t go wrong on the security side of things with SBTech either. No company in this market can get to the size of SBTech without taking security and customer support seriously. Even though platforms offer their own forms of customers support, SBTech also offer customer support for bettors.

The Future

SBTech is currently one of the leading white label services, but what does the future hold? Well, history suggest that the company will stay at the top of its game. Through all the industry changes and customer evolutions, SBTech has innovated and shown its dexterity in the market. In 2018, the company appointed a new COO, and Hammond has openly talked about how customer behaviours are likely to change in the years ahead.

In the future, Hammond plans to instate new data scientist teams to look after the sheer amount of data available to the company. With this, SBTech will improve the capabilities of machine learning and artificial intelligence. For bettors, this could mean more responsive services and markets updated quicker than ever. If done correctly, it could also mean an ability to handle more markets at once.

By processing more data, SBTech want to develop the sportsbook even further and make it a stronger offering for clients and their own customers. For now, the following features ensure SBTech a spot right at the top of the white label betting market:

  • Security and support
  • Accessibility
  • Markets
  • Promotions
  • Technology
  • In-play offering
  • Mobile betting

When people use betting websites, they rarely realise that there is a lesser-known cog at the centre of the betting service wheel. It’s normal to thank the betting website itself, but all betting websites start the journey by teaming up with a provider.

sb tech logo
SB Tech Logo
Affiliate Disclosure
Those who choose to bet/gamble deserve to do so within a secure and safe environment, and this is a core value at Betting Sites. We’re an independent service with the aim of providing honest and accurate guides and reviews for new and experienced players alike. Our content is entirely impartial, and this means you can choose a betting platform with confidence. Our team test the platforms themselves and compare services to decide which excel in the industry. We only ever recommend UK Gambling Commission licensed services, and our compensation comes from those who choose to click through to bookmakers. We can’t review every single operator available, but we do our best to regularly update the lists (especially when it comes to welcome bonuses and other special offers and promotions that change regularly).
BOOKMAKER
RATING
KEY FEATURES
WELCOME BONUS
PLAY
1
4.9 / 5
TOTAL SCORE
Expert Review
  • Established SB Tech Bookmaker
  • Good Offers
  • Large Markets
New customers only. Min deposit £10 (UK Credit/Debit cards only). Max bonus amount £50. Deposit using bonus code “MB50”. Deposit and bonus amount must be wagered 6 times (min odds 4/5) prior to bonus funds and associated winnings becoming withdrawable. Winnings accumulated from real money bets may be withdrawn at any time. Bonus is valid for sports betting only. Valid for players living in the United Kingdom / Ireland aged 18 years or older. Full T&Cs apply. 18+ #ad Full T&Cs Apply
2
4.9 / 5
TOTAL SCORE
Expert Review
  • New SB Tech Bookmaker
  • PayPal Payments
  • Live Odds
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
3
4.6 / 5
TOTAL SCORE
Expert Review
  • SB Tech Bookmaker + Casino
  • Acca Boosts
  • Competitive Odds
18+. New depositing sport players only. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min 4/5 odds req. Selected payment methods.Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum £10 bets in tournament to be eligible for reward. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Please Play Responsibly. www.begambleaware.org
4
4.6 / 5
TOTAL SCORE
Expert Review
  • SB Tech Platform
  • Rewards Points
  • Nice Design
Key terms - New customers only. Place the 5 specified bets to earn Free Bets. Each leg must have minimum odds of 1.8 (4/5). Applies to bets on sport only. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake. Offer valid for 30 days after registration with SportNation.
5
4.5 / 5
TOTAL SCORE
Expert Review
  • SB Tech Platform
  • Great Design
  • £10 Bonus
New customers only. Expires 31/12/19. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply.
6
4.3 / 5
TOTAL SCORE
Expert Review
  • SB Tech Site (2003)
  • Sports & Casino
  • Best Odds Guarantees
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+
1
4.3 / 5
TOTAL SCORE
Expert Review
  • SB Tech Site (2003)
  • Sports & Casino
  • Best Odds Guarantees

Get a 50% upto £50 Bonus

New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+
2
4.6 / 5
TOTAL SCORE
Expert Review
  • SB Tech Platform
  • Rewards Points
  • Nice Design

Get £50 in Free Bets at Sport Nation

Key terms - New customers only. Place the 5 specified bets to earn Free Bets. Each leg must have minimum odds of 1.8 (4/5). Applies to bets on sport only. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake. Offer valid for 30 days after registration with SportNation.
3
4.9 / 5
TOTAL SCORE
Expert Review
  • Established SB Tech Bookmaker
  • Good Offers
  • Large Markets

Bet £10 Get £20 in Free Bets!

New customers only. Min deposit £10 (UK Credit/Debit cards only). Max bonus amount £50. Deposit using bonus code “MB50”. Deposit and bonus amount must be wagered 6 times (min odds 4/5) prior to bonus funds and associated winnings becoming withdrawable. Winnings accumulated from real money bets may be withdrawn at any time. Bonus is valid for sports betting only. Valid for players living in the United Kingdom / Ireland aged 18 years or older. Full T&Cs apply. 18+ #ad Full T&Cs Apply
4
4.9 / 5
TOTAL SCORE
Expert Review
  • New SB Tech Bookmaker
  • PayPal Payments
  • Live Odds

Bet £10 get £15 in Free Bets

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
5
4.6 / 5
TOTAL SCORE
Expert Review
  • SB Tech Bookmaker + Casino
  • Acca Boosts
  • Competitive Odds

Bet £20 get £10 Free Bet + £3000 in prizes

18+. New depositing sport players only. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min 4/5 odds req. Selected payment methods.Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum £10 bets in tournament to be eligible for reward. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Please Play Responsibly. www.begambleaware.org
6
4.5 / 5
TOTAL SCORE
Expert Review
  • SB Tech Platform
  • Great Design
  • £10 Bonus

Get a £10 Free Bet

New customers only. Expires 31/12/19. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply.
View All Sites

Today, we’re going to talk about one of the biggest providers in this niche – SBTech. Even if you’ve been in the betting world for many years, you may not recognise this name. Well, it’s time to shine some light on the under-appreciated services in the betting world.

About SBTech

As a B2B service, SBTech provide turnkey solutions for companies wanting to offer a sportsbook to all customers. Based in Bulgaria, it was first launched in 2007 and thrived while companies in other industries were delicately managing the global financial crisis. One of the things that has kept SBTech at the top of the industry is its versatility and innovation. As the market evolves, SBTech seem to evolve with it and this includes new mobile services for clients.

Essentially, SBTech allow companies with a dream to launch a sportsbook with very little effort. Rather than spending out on website designers and creating a platform themselves, they go to SBTech who provide the foundation. With this, the company purely has to advertise the new sportsbook and attract customers (although even this is something SBTech does if required!).

For those thinking about security, you shouldn’t be worried that sportsbooks now use the technology of other companies to run the platform. Especially with SBTech, they use advanced technology to protect customer details and are monitored by relevant authorities in the market. With a license from the United Kingdom Gambling Commission (UKGC), SBTech have to meet specific standards and ensure a fair experience for all customers.

Key SBTech Features

There are a handful of reasons as to why SBTech have been able to climb the ladder and become a prominent name as a white-label service. Here are some of the biggest:

Markets

Firstly, when choosing between platforms, customers normally start with one thing and that’s the number of markets. According to SBTech, each month has around 60,000 unique events covering more than 30 sports around the world. For those into football, this is perhaps the focal point for SBTech (like for most providers), and they have over 150 leagues and competitions.

Mobile Betting

We mentioned the innovation of the company, and this is something that has propelled the business forward in recent years. Their willingness to develop HTML5 products means that customers can enjoy sportsbooks whether they’re waiting in a dentist, travelling to and from work, or just lounging on the sofa.

User Experience

The user experience has long been a priority for SBTech, but this was emphasised when Dave Hammond became the new COO after leaving Paddy Power in 2018. With some businesses, they create products without considering the customers. With SBTech, it’s clear that the service was created with the end-user (the bettor) in mind.

With this, players enjoy a powerful and stacked sportsbook engine, features like cash out, customisable interfaces, and much more.

In-Play Offering

We’ve all been there – it’s the 75th minute in a big game and you sense that one team is getting the upper hand and will break the deadlock in the final minutes. Without a strong live betting service, bettors are left frustrated. SBTech recognise this, and they have developed an advanced system in this regard.

Speak to many experts and they’ll tell you that the in-play product from SBTech is one of the best around. Companies that choose SBTech have accessed to advanced algorithms to ensure real-time markets and quick reactions across multiple sports. Around 200 games have in-play services and each of these has 30 markets depending on what the bettor needs.

Promotions

Furthermore, SBTech also value both new and existing bettors, and this shows with the available promotions. With all the latest technology and algorithms, promotions are updated regularly, and this is good news for both platforms and bettors. Even if thousands of new customers flood into a particular platform because of a rewarding promotion, SBTech has the facilities to cope with this.

In our experience, the SBTech sportsbook has something for everyone when it comes to promotions. Not only does it attract new customers, but it also offers enticing promotions to keep existing players engaged.

Security

We’ve mentioned it already, but you can’t go wrong on the security side of things with SBTech either. No company in this market can get to the size of SBTech without taking security and customer support seriously. Even though platforms offer their own forms of customers support, SBTech also offer customer support for bettors.

The Future

SBTech is currently one of the leading white label services, but what does the future hold? Well, history suggest that the company will stay at the top of its game. Through all the industry changes and customer evolutions, SBTech has innovated and shown its dexterity in the market. In 2018, the company appointed a new COO, and Hammond has openly talked about how customer behaviours are likely to change in the years ahead.

In the future, Hammond plans to instate new data scientist teams to look after the sheer amount of data available to the company. With this, SBTech will improve the capabilities of machine learning and artificial intelligence. For bettors, this could mean more responsive services and markets updated quicker than ever. If done correctly, it could also mean an ability to handle more markets at once.

By processing more data, SBTech want to develop the sportsbook even further and make it a stronger offering for clients and their own customers. For now, the following features ensure SBTech a spot right at the top of the white label betting market:

  • Security and support
  • Accessibility
  • Markets
  • Promotions
  • Technology
  • In-play offering
  • Mobile betting

Carl Hughes - Editor

Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".