SBTech Sportsbook Platform & Betting Sites for 2024

When people use betting websites, they rarely realise that there is a lesser-known cog at the centre of the betting service wheel. It’s normal to thank the betting website itself, but all betting websites start the journey by teaming up with a provider.

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The top SBTech websites:

 

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Bonus offer

Bet £20 Get £10

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  • SBTech Bookmaker + Casino
  • Acca Boosts
  • Competitive Odds
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karamba free bet offer

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2005

Owner

ASG Technologies Ltd

Offer terms

18+. New depositing sport players only. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min 4/5 odds req. Selected payment methods.Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum £10 bets in tournament to be eligible for reward. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Please Play Responsibly. www.begambleaware.org

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
1

18+. New depositing sport players only. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min 4/5 odds req. Selected payment methods.Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum £10 bets in tournament to be eligible for reward. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Please Play Responsibly. www.begambleaware.org | T&C apply

Bonus offer

Get £30 in Free Bets

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  • SBTech platform
  • Huge range of sports markets
  • Ongoing Promotions
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netbet sports offer

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2001

Owner

NetBet Enterprises Limited

Offer terms

New players, from 11.08.2021,£10 bet to quality, £10 in Free Bets and up to 100 FreeSpins, Free Bets valid for 3 days, Terms apply

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
2

New players, from 11.08.2021,£10 bet to quality, £10 in Free Bets and up to 100 FreeSpins, Free Bets valid for 3 days, Terms apply | T&C apply

Bonus offer

Bet £10 Get £15

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  • New SBTech Bookmaker
  • PayPal Payments
  • Live Odds
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Mrplay welcome offer

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2017

Owner

Marketplay LTD

Offer terms

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
3

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. | T&C apply

Bonus offer

Bet £10 Get £10

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  • New SBTech Site
  • Great design
  • Ongoing Promotions
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zetbet sports free bets

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2022

Owner

Aspire Global International LTD

Offer terms

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

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Deposit methods

maestro
mastercard
payapl
skrill
visa
visa
4

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. | T&C apply

Bonus offer

Bet £10 Get £10 in Free Bets

Get Code
  • New SBTech Site
  • Casino + Sports
  • Founded by Mr Play Group
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luckster sports bet offer

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2022

Owner

Marketplay LTD

Offer terms

NEW CUSTOMERS ONLY. MAX ONE £10 FREE BET. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE. T&CS APPLY. 18+

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
5

NEW CUSTOMERS ONLY. MAX ONE £10 FREE BET. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE. T&CS APPLY. 18+ | T&C apply

Bonus offer

Bet £10 Get £10

Get Code
  • 30+ Sports
  • Aspire Platform
  • Great Bet Builder
Visit Site

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2022

Owner

Marketplay LTD

Offer terms

New customers only. Max Bet token amount £10. Min Deposit and wagering on sport to activate the Bet token is £10 at min odds of 2.00 (1/1). Full terms apply. 18+ begambleaware.

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
6

New customers only. Max Bet token amount £10. Min Deposit and wagering on sport to activate the Bet token is £10 at min odds of 2.00 (1/1). Full terms apply. 18+ begambleaware. | T&C apply

New Offer

Welcome bonus

Bet £10 Get £15

Minimum Odds: 2.0

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18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. | T&C apply

#1 SB Betting Site

New Site

Welcome bonus

Bet £10 Get £10 in Free Bets

Minimum Odds: 2.0

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NEW CUSTOMERS ONLY. MAX ONE £10 FREE BET. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE. T&CS APPLY. 18+ | T&C apply

New Offer

Welcome bonus

Bet £10 Get £10

Minimum Odds: 2.0

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18+. New Players Only. Min Deposit £20. Max Bonus: £100. 100 Spins on 1st deposit. Spins Wins and Bonus Wagering Req. X35. Spins Expire after 24h. See Full Terms | T&C apply

Today, we’re going to talk about one of the biggest providers in this niche – SBTech. Even if you’ve been in the betting world for many years, you may not recognise this name. Well, it’s time to shine some light on the under-appreciated services in the betting world.

About SBTech

As a B2B service, SBTech provide turnkey solutions for companies wanting to offer a sportsbook to all customers. Based in Bulgaria, it was first launched in 2007 and thrived while companies in other industries were delicately managing the global financial crisis. One of the things that has kept SBTech at the top of the industry is its versatility and innovation. As the market evolves, SBTech seem to evolve with it and this includes new mobile services for clients.

Essentially, SBTech allow companies with a dream to launch a sportsbook with very little effort. Rather than spending out on website designers and creating a platform themselves, they go to SBTech who provide the foundation. With this, the company purely has to advertise the new sportsbook and attract customers (although even this is something SBTech does if required!).

For those thinking about security, you shouldn’t be worried that sportsbooks now use the technology of other companies to run the platform. Especially with SBTech, they use advanced technology to protect customer details and are monitored by relevant authorities in the market. With a license from the United Kingdom Gambling Commission (UKGC), SBTech have to meet specific standards and ensure a fair experience for all customers.

Key SBTech Features

There are a handful of reasons as to why SBTech have been able to climb the ladder and become a prominent name as a white-label service. Here are some of the biggest:

Markets

Firstly, when choosing between platforms, customers normally start with one thing and that’s the number of markets. According to SBTech, each month has around 60,000 unique events covering more than 30 sports around the world. For those into football, this is perhaps the focal point for SBTech (like for most providers), and they have over 150 leagues and competitions.

Mobile Betting

We mentioned the innovation of the company, and this is something that has propelled the business forward in recent years. Their willingness to develop HTML5 products means that customers can enjoy sportsbooks whether they’re waiting in a dentist, travelling to and from work, or just lounging on the sofa.

User Experience

The user experience has long been a priority for SBTech, but this was emphasised when Dave Hammond became the new COO after leaving Paddy Power in 2018. With some businesses, they create products without considering the customers. With SBTech, it’s clear that the service was created with the end-user (the bettor) in mind.

With this, players enjoy a powerful and stacked sportsbook engine, features like cash out, customisable interfaces, and much more.

In-Play Offering

We’ve all been there – it’s the 75th minute in a big game and you sense that one team is getting the upper hand and will break the deadlock in the final minutes. Without a strong live betting service, bettors are left frustrated. SBTech recognise this, and they have developed an advanced system in this regard.

Speak to many experts and they’ll tell you that the in-play product from SBTech is one of the best around. Companies that choose SBTech have accessed to advanced algorithms to ensure real-time markets and quick reactions across multiple sports. Around 200 games have in-play services and each of these has 30 markets depending on what the bettor needs.

Promotions

Furthermore, SBTech also value both new and existing bettors, and this shows with the available promotions. With all the latest technology and algorithms, promotions are updated regularly, and this is good news for both platforms and bettors. Even if thousands of new customers flood into a particular platform because of a rewarding promotion, SBTech has the facilities to cope with this.

In our experience, the SBTech sportsbook has something for everyone when it comes to promotions. Not only does it attract new customers, but it also offers enticing promotions to keep existing players engaged.

Security

We’ve mentioned it already, but you can’t go wrong on the security side of things with SBTech either. No company in this market can get to the size of SBTech without taking security and customer support seriously. Even though platforms offer their own forms of customers support, SBTech also offer customer support for bettors.

The Future

SBTech is currently one of the leading white label services, but what does the future hold? Well, history suggest that the company will stay at the top of its game. Through all the industry changes and customer evolutions, SBTech has innovated and shown its dexterity in the market. In 2018, the company appointed a new COO, and Hammond has openly talked about how customer behaviours are likely to change in the years ahead.

In the future, Hammond plans to instate new data scientist teams to look after the sheer amount of data available to the company. With this, SBTech will improve the capabilities of machine learning and artificial intelligence. For bettors, this could mean more responsive services and markets updated quicker than ever. If done correctly, it could also mean an ability to handle more markets at once.

By processing more data, SBTech want to develop the sportsbook even further and make it a stronger offering for clients and their own customers. For now, the following features ensure SBTech a spot right at the top of the white label betting market:

  • Security and support
  • Accessibility
  • Markets
  • Promotions
  • Technology
  • In-play offering
  • Mobile betting

Some more bookmakers;

Best Odds

Welcome bonus

Open Account Offer: bet £10 Get £30

Minimum Odds: 2.0

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Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. | T&C apply

Great Odds

Welcome bonus

50% upto £100

Minimum Odds: 1.4

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New UK customers only; 6x wager requirement with 90 day expiry; Only sports bets contribute to wagering; Min. 2 selections at 1.4 min odds per selection; Max £100 per bet. 18+. T&C's Apply. Please bet responsibly. begambleaware.org | T&C apply

New Site

Welcome bonus

*OFFER PAUSED* Bet £10 Get £30 in Free Bets

Minimum Odds: 2.0

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18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. Selected payment methods only. T&cs apply. begambleaware.org | Please gamble responsibly | T&C apply

About the author

Carl Hughes

Editor

Carl Hughes

Editor

Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".