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Latest Betting Promotions [2021]

Find the best betting promotions and once off offers from the UK’s leading bookmakers. We regularly check and update these deals to ensure they are valid.

Recommended Betting Promotions for 2021:

Affiliate Disclosure
Those who choose to bet/gamble deserve to do so within a secure and safe environment, and this is a core value at Betting Sites. We’re an independent service with the aim of providing honest and accurate guides and reviews for new and experienced players alike. Our content is entirely impartial, and this means you can choose a betting platform with confidence. Our team test the platforms themselves and compare services to decide which excel in the industry. We only ever recommend UK Gambling Commission licensed services, and our compensation comes from those who choose to click through to bookmakers. We can’t review every single operator available, but we do our best to regularly update the lists (especially when it comes to welcome bonuses and other special offers and promotions that change regularly).
BOOKMAKER
RATING
KEY FEATURES
WELCOME BONUS
PLAY
1
5 / 5
TOTAL SCORE
Expert Review
  • Ongoing Promotions
  • £15 Current Promotion
  • Sports + Casino
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
2
4.9 / 5
TOTAL SCORE
Expert Review
  • £30 in Free Bets Promotion
  • New UK Bookmaker
  • Good Casino
New Customers opt in and bet £5 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card payments only. Geo Restrictions. Additional terms for existing BetVictor customers apply. T&Cs Apply. 18+ begambleaware.org | Please gamble responsibly
3
4.9 / 5
TOTAL SCORE
Expert Review
  • £20 in Free Bets Promotion
  • Excellent Casino
  • Good Odds
New customers only. Min deposit £10 (UK Credit/Debit cards only). Max bonus amount £50. Deposit using bonus code “MB50”. Deposit and bonus amount must be wagered 6 times (min odds 4/5) prior to bonus funds and associated winnings becoming withdrawable. Winnings accumulated from real money bets may be withdrawn at any time. Bonus is valid for sports betting only. Valid for players living in the United Kingdom / Ireland aged 18 years or older. Full T&Cs apply. 18+ #ad Full T&Cs Apply
4
4.9 / 5
TOTAL SCORE
Expert Review
  • £10 Free Bet Promotions
  • Live Sports
  • Sports + Casino
18+ New Customers Only. Minimum Deposit and wagering on sport to activate the Free Bet is £10. Customers who deposit using Neteller, Paysafe, Skrill or Skril 1-Tap will not be eligible for any free bet offer.BeGambleaware.org
5
4.8 / 5
TOTAL SCORE
Expert Review
  • £100 in Promotions
  • Great Odds
  • Excellent Apps
Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
6
4.6 / 5
TOTAL SCORE
Expert Review
  • £3000 in Prizes
  • New & Existing Promotions
  • Excellent Odds
18+. New depositing sport players only. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min 4/5 odds req. Selected payment methods.Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum £10 bets in tournament to be eligible for reward. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Please Play Responsibly. www.begambleaware.org
7
4.6 / 5
TOTAL SCORE
Expert Review
  • Excellent Promotions
  • Racing GIant
  • Established 1992
*18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply.**18+. Opt in. UK/IRE customers only. Max refund £/€20. Win or win part of e/w outright singles only. 5 or more runners. 1st bet on each race. Free bet expires after 7 days. Free/void/antepost bets don’t qualify. T&Cs apply
8
4.5 / 5
TOTAL SCORE
Expert Review
  • £10 Free Bet Promotion
  • New UK Bookmaker
  • Sports + Casino
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
9
4.5 / 5
TOTAL SCORE
Expert Review
  • £40 + £10 Promotion
  • Great Odds & Casino
  • Established Bookmaker
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #AD
10
4 / 5
TOTAL SCORE
Expert Review
  • £10 in Bet Promotions
  • Excellent Casino
  • New + Existing Customer Promotions
T&Cs apply. New players only. The qualifying bets to claim the Bet must have minimum odds of 3/1 (4.00) or higher before triggering free bets. 18+. BeGambleAware.org
1
4.8 / 5
TOTAL SCORE
Expert Review
  • £100 in Promotions
  • Great Odds
  • Excellent Apps

Current Promotion: Get a 100% up to £100 Bonus

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
2
4.5 / 5
TOTAL SCORE
Expert Review
  • £40 + £10 Promotion
  • Great Odds & Casino
  • Established Bookmaker

Current Promotion: Get a £40 money back bonus + £10 Casino

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #AD
3
4.9 / 5
TOTAL SCORE
Expert Review
  • £30 in Free Bets Promotion
  • New UK Bookmaker
  • Good Casino

Current Promotions: Bet £5 Get £30 in Free Bets

New Customers opt in and bet £5 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card payments only. Geo Restrictions. Additional terms for existing BetVictor customers apply. T&Cs Apply. 18+ begambleaware.org | Please gamble responsibly
4
4.6 / 5
TOTAL SCORE
Expert Review
  • Excellent Promotions
  • Racing GIant
  • Established 1992

Current Promotion: £25 Free Bet + ongoing promotions

*18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply.**18+. Opt in. UK/IRE customers only. Max refund £/€20. Win or win part of e/w outright singles only. 5 or more runners. 1st bet on each race. Free bet expires after 7 days. Free/void/antepost bets don’t qualify. T&Cs apply
5
4.9 / 5
TOTAL SCORE
Expert Review
  • £20 in Free Bets Promotion
  • Excellent Casino
  • Good Odds

Current Promotion: Bet £10 Get £20 in Free Bets!

New customers only. Min deposit £10 (UK Credit/Debit cards only). Max bonus amount £50. Deposit using bonus code “MB50”. Deposit and bonus amount must be wagered 6 times (min odds 4/5) prior to bonus funds and associated winnings becoming withdrawable. Winnings accumulated from real money bets may be withdrawn at any time. Bonus is valid for sports betting only. Valid for players living in the United Kingdom / Ireland aged 18 years or older. Full T&Cs apply. 18+ #ad Full T&Cs Apply
6
5 / 5
TOTAL SCORE
Expert Review
  • Ongoing Promotions
  • £15 Current Promotion
  • Sports + Casino

Current Promotion: Bet £10 get £15

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
7
4.9 / 5
TOTAL SCORE
Expert Review
  • £10 Free Bet Promotions
  • Live Sports
  • Sports + Casino

Get a £10 Free Bet

18+ New Customers Only. Minimum Deposit and wagering on sport to activate the Free Bet is £10. Customers who deposit using Neteller, Paysafe, Skrill or Skril 1-Tap will not be eligible for any free bet offer.BeGambleaware.org
8
4.6 / 5
TOTAL SCORE
Expert Review
  • £3000 in Prizes
  • New & Existing Promotions
  • Excellent Odds

Current Promotion: Bet £20 Get £10 Free Bet + £3000 in prizes

18+. New depositing sport players only. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min 4/5 odds req. Selected payment methods.Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum £10 bets in tournament to be eligible for reward. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Please Play Responsibly. www.begambleaware.org
9
4 / 5
TOTAL SCORE
Expert Review
  • £10 in Bet Promotions
  • Excellent Casino
  • New + Existing Customer Promotions

Current Promotion: Bet £10 get £10 Free Bet

T&Cs apply. New players only. The qualifying bets to claim the Bet must have minimum odds of 3/1 (4.00) or higher before triggering free bets. 18+. BeGambleAware.org
10
4.5 / 5
TOTAL SCORE
Expert Review
  • £10 Free Bet Promotion
  • New UK Bookmaker
  • Sports + Casino

Current Promotion: £10 in Free Bets!

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
How do you find the best promotions and offers?

Whether you’ve been betting for many years or are just getting used to the idea, you probably know that betting sites always have betting promotions for players. Companies all over the industry are shouting about their special offers on the TV, social media, and as soon as you visit their website. For some, this can seem overwhelming because you just don’t know where to look. How are you supposed to know which website is best when they each offer something different (and the terminology with their betting promotions seems to change)? If you’re confused at all the betting promotions around, you’re in the right place. Firstly, you’ll always find the best offers and promotions on our website. We do all the research and all the digging so that you don’t have to. If you see a promotion listed on our platform, you can be confident that it, as well as the website in general, is worth your time.

Why All the Offers?

First and foremost, why are there so many different promotions and offers available online? For the most part, it’s because the number of services outweigh the number of customers looking for a bookmaker. These days, the signing up process for a betting website is simple and people are happy to jump ship when a platform has a better app, stronger odds, or a rewarding promotion. In many industries, it’s the smaller companies having to go to extraordinary lengths to pull customers away from the biggest names. In the betting industry, all services (regardless of reputation and experience) have to fight for each and every customer. As a result, we get access to all sorts of promotions, improved odds, matched deposits, and other offers. In fact, it has been even harder for established names to compete with newer names recently. Why? Because any new service knows that the industry standard is a mobile-optimised website, an app, a positive user experience, Responsible Gambling measures, and plenty of banking methods. For older services, they are coming from a time where apps weren’t the standard and competition was few and far between. Ultimately, it’s the best time to be a bettor because we can choose between lots of services all fighting for our attention. Don’t let the choice confuse or frustrate you because we’re here to help.

Promotions from Recommended Bookmakers;

icon VISIT SITE icon VISIT SITE
Terms & conditions apply >
18+, T&C Apply. Begambleaware.org. Minimum Deposit £20. Bonus will expire 7 days from registration.
BONUS

Get a £50 Bonus

FREE SPINS BONUS

new customers only

9.5
TOTAL SCORE
SUMMARY

Bethard offer a 100% bonus up to £50 to new customers who signup via Find Betting Sites.

icon VISIT SITE icon VISIT SITE
Terms & conditions apply >
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
BONUS

Bet £10 get £15 in Free Bets

FREE SPINS BONUS

new customers only

9.7
TOTAL SCORE
SUMMARY

Mr Play offer new sports customers a £10 Free Bet when thet bet £15 after signing up with Find Betting Sites.

icon VISIT SITE icon VISIT SITE
Terms & conditions apply >
Key terms - New customers only. Place the 5 specified bets to earn Free Bets. Each leg must have minimum odds of 1.8 (4/5). Applies to bets on sport only. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake. Offer valid for 30 days after registration with SportNation.
BONUS

Get £50 in Free Bets at Sport Nation

FREE SPINS BONUS

new customers only

9.2
TOTAL SCORE
SUMMARY

SportNation offer Rewards Points when customers signup via Find Betting Sites.

Types of Betting Promotions

For us, having so many promotions in the market is a huge advantage because it means we can choose the one that best meets our playing style. Here’s a list of the most common betting promotions:

Acca Insurance – As the name suggests, this is designed to help those who like to put accumulators on certain sports. Let’s say you put a 7-team acca on, this promotion will refund your stake if you miss out by one selection. Although you won’t win big, getting a refund is better than losing everything because of that one pesky team.

Enhanced Odds – Usually employed for specific sporting occasions, the idea behind this promotion is to improve the odds for certain selections or events. More recently, bookmakers have started offering enhanced odds with doubles, triples, or even multi-selection bets. For example, improved odds for Arsenal, Manchester United, and Liverpool all to win over a weekend.

Money Back – Common with horse racing and for first bets on an account, some services will offer your money back if the bet fails to win. Once this first bet is done, the offer ends and all subsequent bets return to normal. While some platforms offer the money back as bonus money, others return it as a free bet.

Accumulator Bonus – Returning to accumulators, this bonus increases the amount you could potentially win should the selections succeed. While the offer doesn’t change the bet itself, it does increase the potential winnings of the bet. If the bet loses, you still get nothing, and this is the drawback of this type of promotion.

Best Odds Guaranteed – If you’re eager and want to bet on an event some time before the occasion itself, some platforms will guarantee you the ‘best odds’. In other words, you will get the best odds between now and the event start. Rather than hunting high and low, you can place your bet and guarantee yourself the best odds in one place.

Competition – During a World Cup, Wimbledon, or another huge event, most platforms offer some sort of special promotion because they know this is the time where even casual players like to bet. As well as standard promotions, you will also find competitions and prize draws. As long as you bet during the event, your name will go into a hat and you stand a chance of winning.

Free Bet – Another popular welcome offer, this one will see your account credited with a free bet (as long as you deposit a certain amount and place a qualifying bet). For existing players, you might get a free bet promotion after not visiting the website for some time. Essentially, this is the bookmaker trying to drum up some business and get you back on the platform again.

Reload Bonus – Similarly, you might also get incentive to ‘reload’ your account and deposit again. With these types of promotions, everybody wins because you get a bonus and the bookmaker gets your attention.

Choosing the Best Bookmaker

How do you choose the best bookmaker? This is the million-pound question, and not one we can answer on your behalf. All we can do is provide you with advice and show you the best offers. From here, you need to consider your playing style, what sort of service you need, what sports you like to bet on, your chosen banking methods, etc. In terms of guidance, one thing we would say is not to base your decision on the welcome offer alone. Especially if you plan to bet regularly, you need a platform that brings promotions for existing customers as well as new customers. In the past, many people have made the mistake of choosing a service based solely on the new customers. This is all well and good, but we’re only a new customer for a couple of weeks. After this, we rely on promotions for existing customers. When comparing bookmakers, take advantage of all the resources we’ve produced here. With us, you’ll find full reviews for each of the biggest bookmakers, and you’ll see a list of the best offers on this page and across others. Think about your needs and what you want from a service, the promotions that suit your style of play (for example, do you want a refund against poor bets, or do you want to boost your accumulator winnings?), and more.

New Customer Offers

Allow us to break down the promotions for new and existing players, and we’ll start with new bettors. First impressions are important, and you’ll get a good idea of the generosity of a service based on their welcome bonus. As far as betting types go, we recommend looking for matched bets and free bets. If we look at matched bets as an example, this means your stake is matched with a free bet. After depositing £10 and placing it on Roger Federer to win, for example, you’ll see a £10 free bet in your account. While some platforms will only give the free bet if your own selection loses, others will award the free bet regardless of the outcome. With a free bet offer, you have an opportunity to test the website for a lower cost and potentially walk away with a winner. You will have to turn over the free bet a certain number of times, but then it will be eligible for withdrawal.

Existing Customer Offers

It’s great to see betting websites offer promotions to new customers, but we appreciate a service that rewards existing customers even more. If you’re betting frequently on a platform, you deserve the odd reward. Fortunately, the majority of big names have come to understand the importance of treating existing customers well. They know the basic business principle that it’s easier to keep hold of existing customers than get a new one, and this means we get promotions and offers. You don’t need to sign up and wait to see how certain services treat customers, you can do one of two things instead:

  • Browse our website and take advantage of the fact that we seek out the best promotions on your behalf
  • Use their initial welcome bonus as a sign of things to come (those who aren’t too generous at the beginning aren’t likely to improve even when you’re a loyal customer)

Finding the Right Football Promotions

Since football is now clearly the most popular market for betting, we wanted to offer some advice for finding a good promotion in this area. More and more, bookmakers are recognising the interest in football and catering their bonuses to this market. If you’re a football bettor yourself, there’s no shortage of offers ready to utilise. Currently, one of our favourites for football betting is the accumulator insurance promotion. If you like to place accas, you’ll know the pain that comes with losing due to one selection (and promising never to visit this location ever again!). Thankfully, acca insurance promotions allow us to recuperate our funds after missing out by one selection. Let’s say you have a five-fold accumulator on for 3pm Saturday, you’ll get a refund if four win and one loses. Normally returned as a free bet, you won’t be able to withdraw the money, but you will still get a second shot at winning.

Recommended Football Promotions/Deals:

Paying Attention to Terms and Conditions

Not all betting promotions are born equal, and this is true even of betting promotions that look the same. For example, two bookmakers could offer a £10 free bet and one would still be better than the other. Why? Because of the terms and conditions that come with the offer. While one might require the qualifying offer to be placed at odds of 4/5, the other might set the odds to 1/1. Meanwhile, you might be restricted in what you can and can’t do with the free bet itself. You might be limited to certain odds, certain markets, or it will probably need to be rolled a number of times before the winnings can be withdrawn. If you’re wondering why terms and conditions are placed onto welcome bonuses in the first place, it’s mainly due to bonus hunters. Platforms don’t want people to sign up, take a bonus, and never return. In the early days of bonuses, these so-called ‘hunters’ would place a bet in hopes of making a small profit. Even if they didn’t win, they would still get their money back. Either way, they would have no intention of sticking around. Instead, they would simply jump from one betting website to another taking advantage of welcome bonuses. By placing small terms and conditions on the bonuses, the brands are encouraging long-term custom rather than just one or two bets.

Enjoy Betting Promotions Today

We know that you don’t have hours to spend scrolling through all sorts of betting promotions, and this is why we’ve compiled everything you need on this page. Hopefully, you can use our advice here to not only find an offer that works for you but a whole platform that brings fun for some time to come. In case you didn’t know, we’re bettors ourselves. With this in mind, we know what you’re looking for and we know what frustrates you (because it also frustrates us!). In our reviews, you’ll see that we consider:

  • Betting odds
  • Markets
  • User experience
  • Mobile experience
  • Welcome bonus
  • Customer support
  • Responsible Gambling features
  • Banking methods
  • Live streaming and in-play betting

  Take a look through the offers we’ve compiled on this page and see if any suit your needs. Whether you like accumulators or specific sports, you should find an offer and a platform you enjoy. With all bookmakers offering brilliant promotions for both new and existing customers, there’s no better time to be a bettor!

Carl Hughes - Editor

Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".