Best Betting Promotions for UK Customers in 2024 [Updated List]

Our betting experts have visited and compared the best betting promotions available for customers at the leading UK bookmakers and ensured that these promotions are available. Choose from singup offers, odds boosts, acca offers and ongoing free bets & bonuses.

Great Odds

Welcome bonus

Bet £10 get £10 Free Bet + £10 Casino Bonus

Minimum Odds: 2.0

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New UK customers (Excluding NI) only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. | T&C apply

Most Popular Promotion

New Site

Welcome bonus

Bet £30 Get £10

Minimum Odds: 1.4

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18+ New UK customers only. Promo code: BONUS10. Min deposit & single bet £30. Evens (2.0) or above. Bet must be placed same day as deposit. £5 Free bet added after qualifying bet settlement, £5 in Free Spins within 48 hrs. Full T&Cs apply. | T&C apply

New Customer Betting Promotions:

Bonus offer

Bet £10 get £10 Free Bet + £10 Casino Bonus

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  • Over 270 branches across the UK and Ireland
  • Some of the best customer service in the business
  • Mobile apps available
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Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

1982

Owner

BoyleSports Counterparty Limited

Offer terms

New UK customers (Excluding NI) only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply.

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Deposit methods

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New UK customers (Excluding NI) only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. | T&C apply

Bonus offer

Bet £30 Get £10

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  • Competitive odds compared to big brands
  • Mobile app available
  • Efficient website design
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Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2021

Owner

Playbook Gaming Ltd

Offer terms

18+ New UK customers only. Promo code: BONUS10. Min deposit & single bet £30. Evens (2.0) or above. Bet must be placed same day as deposit. £5 Free bet added after qualifying bet settlement, £5 in Free Spins within 48 hrs. Full T&Cs apply.

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Deposit methods

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18+ New UK customers only. Promo code: BONUS10. Min deposit & single bet £30. Evens (2.0) or above. Bet must be placed same day as deposit. £5 Free bet added after qualifying bet settlement, £5 in Free Spins within 48 hrs. Full T&Cs apply. | T&C apply

Bonus offer

Bet £10 Get £30 Bet

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  • Random 'supercharged' bets for members
  • Great customer service experienced
  • Top in play betting features
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kwiff free bet offer

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2015

Owner

Eaton Gate Gaming Limited

Offer terms

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet £10. Awarded as a £30 Surprise Bet. Min odds greater than or equal to 1.5 required. E/W bets excluded. Additional T&Cs apply. begambleaware.org.

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Deposit methods

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New customers & 18+ only. Min. deposit of £10. Qualifying real money bet £10. Awarded as a £30 Surprise Bet. Min odds greater than or equal to 1.5 required. E/W bets excluded. Additional T&Cs apply. begambleaware.org. | T&C apply

Bonus offer

Open Account Offer: bet £10 Get £30

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  • Massive amount of betting markets
  • No deposit or withdrawal fees
  • Top welcome bonus
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Min. Deposit

£5

Website

Regulated by

MGA, UKGC

Founded

2000

Owner

Bet365 Group Ltd

Offer terms

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. #ad

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Deposit methods

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Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. #ad | T&C apply

Bonus offer

50% upto £100

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  • Site gives to causes with every bet you make
  • Easy to get up and running
  • Lots of offers available
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fansbet free bets

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2016

Owner

Rush Partners Ltd

Offer terms

New UK customers only; 6x wager requirement with 90 day expiry; Only sports bets contribute to wagering; Min. 2 selections at 1.4 min odds per selection; Max £100 per bet. 18+. T&C's Apply. Please bet responsibly. begambleaware.org

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Deposit methods

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New UK customers only; 6x wager requirement with 90 day expiry; Only sports bets contribute to wagering; Min. 2 selections at 1.4 min odds per selection; Max £100 per bet. 18+. T&C's Apply. Please bet responsibly. begambleaware.org | T&C apply

Bonus offer

Bet £10 Get £40

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  • £5 Minimum Withdrawal
  • Mobile app available
  • Great welcome bonus
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Min. Deposit

£5

Regulated by

MGA, UKGC

Founded

1989

Owner

BetVictor Limited

Offer terms

Get Up to £40 in Football Free Bets - 18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. Click for T&Cs. begambleaware.org | Please gamble responsibly.

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Deposit methods

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Get Up to £40 in Football Free Bets - 18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. Click for T&Cs. begambleaware.org | Please gamble responsibly. | T&C apply

Bonus offer

Bet £25 get £10 + 25 Free Spins

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  • New Betting Site (September 2022)
  • Playbook Platform (similar to Betzone)
  • "Best Odds Guarantee" on UK & Irish Racing
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Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2022

Owner

Playbook Gaming Ltd

Offer terms

UK only. 18+. T&C's apply. The promotional period is 00:00 24/02/23 and is an ongoing promotion. To qualify you must make a minimum deposit of £25 and wager a minimum of £25 within 24 hours of Sign Up. Cashed out or void Bets do not qualify. Reward is available once. If your first Bet fails to reach the criteria, then you will not receive the Reward.

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Deposit methods

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UK only. 18+. T&C's apply. The promotional period is 00:00 24/02/23 and is an ongoing promotion. To qualify you must make a minimum deposit of £25 and wager a minimum of £25 within 24 hours of Sign Up. Cashed out or void Bets do not qualify. Reward is available once. If your first Bet fails to reach the criteria, then you will not receive the Reward. | T&C apply

Bonus offer

Bet £10 Get £20

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  • Great odds on all sports
  • Top eSports coverage
  • Lots of promos available
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Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2022

Owner

Football Pools Limited

Offer terms

18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply.

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Deposit methods

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18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply. | T&C apply

Bonus offer

Get £10 Weekly Free Bets

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  • Very good and consistent odds
  • Lots of horse racing promos
  • Some of the best market depth out there
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hollywoodbets bonus

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2000

Owner

Hollywoodbets International UK

Offer terms

Punters can receive up to £10 in free bets per week with the loyalty bonus. Place 5 x £5+ bets for a £5 Free bet. Place 10 x £5+ bets and receive a further £5 free bet.

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Deposit methods

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Punters can receive up to £10 in free bets per week with the loyalty bonus. Place 5 x £5+ bets for a £5 Free bet. Place 10 x £5+ bets and receive a further £5 free bet. | T&C apply

Bonus offer

Bet £20 Get £10

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  • KaramBOT predictive algorithm
  • Great VIP scheme
  • Strong in play betting section
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karamba free bet offer

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2005

Owner

ASG Technologies Ltd

Offer terms

18+. New depositing sport players only. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min 4/5 odds req. Selected payment methods.Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum £10 bets in tournament to be eligible for reward. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Please Play Responsibly. www.begambleaware.org

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Deposit methods

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18+. New depositing sport players only. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min 4/5 odds req. Selected payment methods.Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum £10 bets in tournament to be eligible for reward. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Please Play Responsibly. www.begambleaware.org | T&C apply

Bonus offer

Get £100 Free Bet Refunds

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  • Brand new betting site
  • Great horse racing markets
  • Clear and easy to use site design
Visit Site

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2022

Owner

Goodwin Racing Limited

Offer terms

New Accounts Only. Min of 3 bets of £10 at odds of evens (2.0+), Valid for 7 days. UK only. Full T&C's apply.

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Deposit methods

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New Accounts Only. Min of 3 bets of £10 at odds of evens (2.0+), Valid for 7 days. UK only. Full T&C's apply. | T&C apply

Bonus offer

Bet £15 Get £10 Free Bet

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  • Some of the best football coverage out there
  • Very quick customer service
  • Competitive odds compared to big brands
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highbet homepage offer

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2021

Owner

Aspire Global International LTD

Offer terms

New customers only. Max one £10 free bet. Qualifying bets must be placed at min odds of 1/1 (2.00). Paid as a bonus token with min 4/5 (1.80) odds req.

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Deposit methods

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New customers only. Max one £10 free bet. Qualifying bets must be placed at min odds of 1/1 (2.00). Paid as a bonus token with min 4/5 (1.80) odds req. | T&C apply

Bonus offer

100% Profit Boost First Bet

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  • Over 35 sports to choose from
  • Great for ongoing promotions
  • Excellent customer support
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leovegas sports offer

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2011

Owner

LeoVegas Gaming Plc

Offer terms

Full T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org.

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Deposit methods

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Full T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org. | T&C apply

Bonus offer

Bet £10 Get £10

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  • 30+ Sports
  • Aspire Platform
  • Great Bet Builder
Visit Site

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2022

Owner

Marketplay LTD

Offer terms

New customers only. Max Bet token amount £10. Min Deposit and wagering on sport to activate the Bet token is £10 at min odds of 2.00 (1/1). Full terms apply. 18+ begambleaware.

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Deposit methods

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New customers only. Max Bet token amount £10. Min Deposit and wagering on sport to activate the Bet token is £10 at min odds of 2.00 (1/1). Full terms apply. 18+ begambleaware. | T&C apply

Bonus offer

Bet £10 Get £15

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  • 30+ Sports
  • 77% more with "Play Boost"
  • Cash out
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Mrplay welcome offer

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2017

Owner

Marketplay LTD

Offer terms

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.

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Deposit methods

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18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. | T&C apply

Our Favourite Sites for Betting Promotions

Before you can start making big decisions about which bookmakers you should start to use you should probably narrow down the available promotions for each one. Below we have listed some of our favourite betting sites and tried to show examples of their most recent sports betting promotions. As you will see, some of these betting promotions are for welcoming new users to their site, some are for existing players of a site and some offers are available for both types of user.

Check out some of the best betting promotions available on the market currently below:

#1 Site for Betting Promotions - 888sport

When deciding whether to take advantage of their deposit of £10, receive £30 free bet promotion, or their free-to-play predictor promo,  888 Sport is another betting company you want to take into account. They do, like several rivals, have a tendency to cut the limits for players who win too many bets, so if you are particularly successful, beware. When you’re ready to start making bets, you’ll be pleased to know that they offer rather attractive odds for the majority of the events and betting markets they cover, along with a very user-friendly site design and mobile app. Their website is sleek and well designed to make it easy to navigate and find what you’re looking for. The dark theme is an added bonus so you can spend more time focusing on the betting promo offers you want to place instead of straining your vision to see the screens.

888sport's current sports promotions

888sport’s current sports promotions

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Pros

dislike

Cons

  • When a person consistently wins bets, their account limits are reduced on the site
  • The website can be slow to load at times

#2 Site for Betting Promotions - BoyleSports

Another well-known company in the betting industry is Boyle Sports who have made an impact on the betting scene. They have a team of helpful customer care representatives on hand to assist customers around-the-clock with any questions or queries via multiple chat methods. This bookmaker allows bettors to take advantage of their early pay out function on major events as well as let them make bets on the go and during the events with live and in-play betting allowances. As expected, if you choose to place your wagers on Boyle Sports you’d have a terrific experience using their website and a lot of that is down to their great reputation. Unfortunately, they don’t currently offer many VIP or loyalty programmes for existing players, but they do run effective betting promo offers and sporting promotions from time to time.

BoyleSport's Bet Promotions

BoyleSport’s Bet Promotions

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Pros

dislike

Cons

  • They do not currently offer a live streaming service.
  • There isn't much of a VIP or loyalty programme for their customers

#3 Site for Betting Promotions - Betzone

At Betzone, there are plenty of ongoing promotions for their new and existing customers to make the most of. Not only are they held regularly, but the sports betting promotions they do offer are usually quite generous too. Unfortunately for those who enjoy watching the sporting events live on their betting site they don’t yet have a live streaming service but if you instead are happy to place wagers on the move then you can do so via their user friendly mobile app. If you run into any issues while using their site you may need to wait up to 48 hours for a response as their customer service team is on the slow side. If you enjoy receiving tips and advice you can use their unique safe zone they have set up for their punters, and although they are limited in the banking options they have available to deposit or withdraw through, the methods they do have are rather quick to process.

Betzone offer an excellent signup bonus

Betzone offer an excellent signup bonus

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dislike

Cons

  • They are lacking in the live streaming department
  • They do not have very many banking options available
  • Their customer support team can take 48 hours to respond to you

#4 Site for Betting Promotions - Kwiff

What makes Kwiff a little bit different amongst a lot of high ranking betting sites is that they focus primarily on their mobile application. Although they do have a desktop version of their site, it is quite simple and you can tell they have put most of their efforts into their mobile betting instead. This app allows their punters to quickly and easily make bets on the go which is much more convenient than signing into a desktop site each time. They love to offer some of the best betting promotions year round to their users and it’s a way that they have successfully maintained a loyal fanbase. One regular type of sports betting promotions they have is cash back offers which fans seem to love, plus they make it easy to maximise your winnings on their boost offers too.

Kwiff's new customer free bet promotion

Kwiff’s new customer free bet promotion

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dislike

Cons

  • Their desktop site is lacking some key features in the shadow of their app
  • Not yet as well known as their competition

#5 Site for Betting Promotions - bet365

As one of the most well-known betting businesses in the world, Bet 365 is undoubtedly already familiar to you. Being one of the most well-known businesses in the sector, it should come as no surprise that they offer a broad choice of betting markets and events for its customers to wager on which means you will never be out of choice and should always be able to find what you need. They frequently run welcome offer campaigns for new clients. These welcome betting promo offers normally consist of making a deposit and placing a wager in order to receive a number of free sporting bets after your qualifying bets have settled. You can easily have a terrific experience with this bookmaker, but if you’re not careful and you start to win too many wagers, the site may start to limit or block your account.

bet365's 6 different bet promotions

bet365’s 6 different bet promotions

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Pros

dislike

Cons

  • They have been known to limit winning accounts frequently
  • The site also restrict users from multiple countries
  • They don’t provide many reload offers for existing customers

#6 Site for Betting Promotions - Fansbet

We love a unique bookmaker that stands out from the competition and Fans Bet does just that with their loyalty program. They’re a bookmaker platform that rewards devoted customers and gives them a cut of 50% of net income which is quite unheard of in this industry. They make sure to have a lot of coverage across the most popular sports and sporting events so you’ll likely find what you’re looking for. They may have only been around since 2017 so they don’t yet have as large of a reputation as many other bookmakers but they are a fantastic betting site already proving to be fierce competition. Since they’re new they haven’t yet branched into many regions or jurisdictions so they’re only available within the UK market so keep your eyes peeled and over time they may have grown enough to allow punters from other places too.

Fansbet offer a wealth of bet promotions

Fansbet offer a wealth of bet promotions

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Pros

dislike

Cons

  • They are much less established without much of a reputation
  • Newer to the online gaming market than other bookmaker platforms
  • Currently only available to the UK so have restrictions on other locations

#7 Site for Betting Promotions - BetVictor

As you can see, BetVictor has multiple different betting promotions available for both new and existing users. The offers that they promote can range from sport to sport as well as the type of betting promo too. One downside is that they have quite tight country limitations and are known to often terminate dormant betting accounts after a limited period so if you have or plan on getting an account it is highly advised to continue using it otherwise you run the risk of it being shut down. However, if you’re in a location where you can access their website, you can benefit from their dependable mobile banking app.They provide a variety of flexible banking choices, making it simple and easy to deposit and withdraw money. Although their email response time is fairly slow, they offer live chat and phone help 24 hours a day.

BetVictor's welcome offers

BetVictor’s welcome offers

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Pros

dislike

Cons

  • Their website has some stern country limitations.
  • Inactive betting accounts are regularly closed.

#8 Site for Betting Promotions - Rhinobet

Rhino bet should of course be added to your list of the best betting promotions due to the fact that they offer price boosts on a daily basis. These price boosts are a great way to maximise your potential profits by increasing the odds on your chosen wagers. IF you’re new to their site, don’t be put off by their slower-than-expected customer service and support team since you can register with them much quicker than many other betting sites when you’re trying them out for the first time. They might not have the biggest collection of betting events and markets but the coverage they do have is top of the range and shouldn’t be missed. Also, don;t forget to take advantage of their sleek mobile app that is straightforward to use.

Rhinobet's offer ongoing betting promotions

Rhinobet’s offer ongoing betting promotions

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Pros

dislike

Cons

  • Their customer service team can take as long as 72 hours to respond
  • They don’t have as many sports available as their competitors

#9 Site for Betting Promotions - The Pools

The Pools is yet another contender on our list of bookmakers with the best betting promotions and hold these promotions regularly. They like to reward their existing punters just as much as they do their new players. The only downside with the newcomer welcome offer is that it is often restricted to be used on a specific sport instead of being flexible on a sport of your choice. They make it easy to place wagers on their mobile application so you can no doubt bet while on the go. They do not currently have a live streaming service to watch any events as they take place and they have limited payment methods at present but the amount of promotions they’ll reward you with makes up for what’s lacking.

Get some great bet promotions at The Pools

Get some great bet promotions at The Pools

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Pros

dislike

Cons

  • They have restrictions on the welcome offers they promote
  • Currently there is no way to live stream events from their site
  • They only have a few payment methods available at present
  • Not as well known as their competition yet due to being less established

#10 Site for Betting Promotions - HollywoodBets

Another slightly newer brand that is making waves with their sports betting promotions is Hollywood Bets. They have made sure to cover many major sporting events as well as some less popular ones so guaranteed you’ll find what you wish to bet on. They may not have any way to allow live streaming at present but their constant betting promotions and offers will certainly keep you entertained during your time with them. They have a longer registration process than most and don’t offer much in the way of welcome bonuses, but rest assured the promotions they do offer are available for their existing punters to entice you to keep using their platform – and they certainly work!

HollywoodBets offer some great ACCA bet promotions

HollywoodBets offer some great ACCA bet promotions

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Pros

dislike

Cons

  • Unfortunately they don’t yet offer live streaming on any sports
  • Their registration process is a bit longer than we’d like
  • They don’t offer many welcome bonuses

Find the best betting promotions and once off offers from the UK’s leading bookmakers. We regularly check and update these deals to ensure they are valid.

Introduction

Whether you’ve been betting for many years or are just getting used to the idea, you probably know that betting sites always have betting promotions for players. Companies all over the industry are shouting about their special offers on the TV, social media, and as soon as you visit their website. For some, this can seem overwhelming because you just don’t know where to look. How are you supposed to know which website is best when they each offer something different (and the terminology with their betting promotions seems to change)? If you’re confused at all the betting promotions around, you’re in the right place. Firstly, you’ll always find the best offers and promotions on our website. We do all the research and all the digging so that you don’t have to. If you see a promotion listed on our platform, you can be confident that it, as well as the website in general, is worth your time.

Why All the Offers?

First and foremost, why are there so many different promotions and offers available online? For the most part, it’s because the number of services outweigh the number of customers looking for a bookmaker. These days, the signing up process for a betting website is simple and people are happy to jump ship when a platform has a better app, stronger odds, or a rewarding promotion. In many industries, it’s the smaller companies having to go to extraordinary lengths to pull customers away from the biggest names. In the betting industry, all services (regardless of reputation and experience) have to fight for each and every customer. As a result, we get access to all sorts of promotions, improved odds, matched deposits, and other offers. In fact, it has been even harder for established names to compete with newer names recently. Why? Because any new service knows that the industry standard is a mobile-optimised website, an app, a positive user experience, Responsible Gambling measures, and plenty of banking methods. For older services, they are coming from a time where apps weren’t the standard and competition was few and far between. Ultimately, it’s the best time to be a bettor because we can choose between lots of services all fighting for our attention. Don’t let the choice confuse or frustrate you because we’re here to help.

Is there a difference between welcome offers and free bets?

As you know there are multiple types of sports betting promotions. You will primarily encounter two types of general deals with bookmakers. One of them is a sign-up bonus, which depends on how much money you deposit into the account and is typically in the form of a matching deposit bonus. One of them is a fixed free bet, such as a £20 free bet that you will receive after making a deposit of £5 amount; regardless of how much more you put, the free bet will remain at the same amount.

 

Each website has at least a few offers, but some are well recognised for their regular, substantial promotions, which accounts for their popularity.

Bookmakers with offers currently Their offer examples
Bet 365 Bet £10, get £50 in free bets (sign up offer)
Virgin Bet Bet £10, get £20 in free bets (sign up offer)
SBK Bet £10, get £30 in free bets (sign up offer)
Coral Smart boosts to increase your odds
10 Bet 100% deposit bonus up to £50 + 25 spins
888 Sport 100% match bonus up to £200 (sign up offer)
Betfair Bet £10, get £30 in free bets (sign up offer)
Paddy Power Early payout if your team is up 2
Boyle Sports Returned stake if you lose
Kwiff Bet £10 get £20
Fans Bet £5 free bet every Tuesday
Betfred Free bet if your bet on a specific match loses
Unibet £40 money back + £10 as a casino bonus

 

As you can see there is a whole range of various bet types and these will change regularly. Some bookmakers will offer these promotions all the time and others will amend them depending on the season or upcoming events. This is one of the best reasons to consider being registered with multiple bookmakers as you will be able to keep a closer eye on the different sports betting promotions and choose which are the best betting promotions for your wagering needs.

How do you learn or find out about the different promotions available?

There are luckily multiple ways to find out about new and upcoming promotions so you can always be prepared. These include registering as a user onto one of the bookmakers and opting in to their mailing list. This is one sure fire way to make sure you know about promotions often before they have even started. If you check your emails regularly you’ll be able to see the various sports betting promotions they offer as well as opt in to the ones that appeal to you.

Another way to learn about promotions is through checking the website itself. When you are logged into your account you will have the option to check your “mail”. This is often where the new promotions are sent directly to you within the app or website which is also useful if you had opted out of email communications. Not only that but a lot of bookies will also list these new offers and bonuses on a promotions tab on their site. This is often an entire page dedicated specifically just to promotions.

By regularly checking and knowing where to find them you’ll always be aware of the offers available to you which can help you maximise your potential returns.

Types of Betting Promotions

For us, having so many promotions in the market is a huge advantage because it means we can choose the one that best meets our playing style. Here’s a list of the most common betting promotions:

Acca Insurance – As the name suggests, this is designed to help those who like to put accumulators on certain sports. Let’s say you put a 7-team acca on, this promotion will refund your stake if you miss out by one selection. Although you won’t win big, getting a refund is better than losing everything because of that one pesky team.

Enhanced Odds – Usually employed for specific sporting occasions, the idea behind this promotion is to improve the odds for certain selections or events. More recently, bookmakers have started offering enhanced odds with doubles, triples, or even multi-selection bets. For example, improved odds for Arsenal, Manchester United, and Liverpool all to win over a weekend.

Money Back – Common with horse racing and for first bets on an account, some services will offer your money back if the bet fails to win. Once this first bet is done, the offer ends and all subsequent bets return to normal. While some platforms offer the money back as bonus money, others return it as a free bet.

Accumulator Bonus – Returning to accumulators, this bonus increases the amount you could potentially win should the selections succeed. While the offer doesn’t change the bet itself, it does increase the potential winnings of the bet. If the bet loses, you still get nothing, and this is the drawback of this type of promotion.

Best Odds Guaranteed – If you’re eager and want to bet on an event some time before the occasion itself, some platforms will guarantee you the ‘best odds’. In other words, you will get the best odds between now and the event start. Rather than hunting high and low, you can place your bet and guarantee yourself the best odds in one place.

Competition – During a World Cup, Wimbledon, or another huge event, most platforms offer some sort of special promotion because they know this is the time where even casual players like to bet. As well as standard promotions, you will also find competitions and prize draws. As long as you bet during the event, your name will go into a hat and you stand a chance of winning.

Free Bet – Another popular welcome offer, this one will see your account credited with a free bet (as long as you deposit a certain amount and place a qualifying bet). For existing players, you might get a free bet promotion after not visiting the website for some time. Essentially, this is the bookmaker trying to drum up some business and get you back on the platform again.

Reload Bonus – Similarly, you might also get incentive to ‘reload’ your account and deposit again. With these types of promotions, everybody wins because you get a bonus and the bookmaker gets your attention.

When are new sports betting promotions released?

There is no set calendar schedule for when a bookmaker will release promotions, however, it is easy to guess when they are likely to start appearing in droves across the industry. Whenever there is a hugely popular event or sporting competition that people are guaranteed to tune into, the bookies will take advantage of the interest. That’s why it’s easy to assume that around the opening of football tournaments, golf majors, significant horse racing meets, and other events that attract a lot of interest from sports fans and bettors, new online betting deals will typically surface.

What events worldwide have the most sports betting promotions available?

So, by now we understand quite a lot about why a bookmaker will create betting promotions and offers, but what events will they typically offer them for? We know that they will usually choose the highly popular and most watched events in order to appeal to the largest audience but there are so many sports that are extremely popular.

To make it easier to keep track of what’s coming up in the future, many convenient bookmaker sites will have an updated calendar showing you the events they are going to be covering. In many cases, these events are already listed and able to be bet on up to a year in advance although not every site is this early. The majority of bettors will actually wait until closer to the time and the average is 1-2 weeks in advance to place their betting predictions.

Below I want to outline a list of the main sports and sporting events that often have promotions specifically for them. Take a look below:

Name of the sport The Most popular sporting events
Football The World Cup
American Football The Super Bowl
Horse Racing Cheltenham for UK, Kentucky Derby for USA
Boxing Multiple events for the Championship belts
Basketball March Madness
Cycling Tour De France
Rugby Rugby World Cup & 6 Nations

 

Whenever there is a hugely popular event about to take place, you can guarantee there is a betting market for it. And when there is a betting market, there will be people placing wagers. This is when the bookmakers will make the decision to create bet boosters, free bet offers, early cash out and more as a way of enticing their existing customers to use them for their betting as well as introducing their promotions to their new users too.

What will stop you qualifying for the best betting promotions?

Since every best is different there is not one straight answer for this question. Even bets of the same type might have slightly different requirements for you to meet in order to qualify. This is why it is highly important to read the terms and conditions as stated on every offer available. One way to get disqualified from a betting promotion is by not betting above the minimum odds requirement. For example, your offer requests that you place a wager of £5 or more on odds of 2.00 or more; so if you bet £5 on a team with odds of 1.65 you will not meet the requirement so will not complete the promotion correctly.

Another way to get yourself disqualified is by not staking the correct amount of money. Let’s say you need to bet on a football match with at least £15 in order to win £50 in free bets, but you only place a wager of £10 value. This means your stake is £5 less than the required amount and therefore you won’t get your bonus.

A third way to miss out on a complete promotion is by using the wrong payment method. In many instances a debit card or bank transfer is the only method accepted for certain promotions and offers. If you opt in to a promotion like so and then deposit your funds using Neteller or Skrill, then you will not be eligible for the promotion and will not receive the bonus you were expecting.

The final way to end up disqualifying yourself from a new betting promotion is by accidentally letting it expire. Unfortunately there are many bets that we wish would be available for a long period, but the reality is, most of them are only valid for 7 days or if you’re really lucky, 30 days. The reason the bookies add expiry dates to free bets and offers is because they want the money sooner than later from their punters so if they allow a punter to make a bet in a year’s time, that doesn’t exactly help them in the short term. When there is a time limit or date cut off it adds urgency to the situation which is more likely to help persuade the punter to actually take part in the promotion – especially when it is in time with a major event.

Step by step guide: How to place a bets and use betting promotions online

For this example on how to use sports betting promotions, we will be using the bookmaker Hollywood Bets.

Step #1: Register an account with Hollywood Bets

Head over to the homepage and in the top right hand corner you will see a green “Register” button which will allow you to begin the process of signing up as a user. Once you have opened this page you will see a new popup window with a registration form. It has all fields to fill in the same window on one page but you will need to scroll down to see them all.

Current promotions at HollywoodBets

Current promotions at HollywoodBets

The registration form requires you to fill out a few of your personal information such as your first and last name, your gender, your date of birth, full residential address and phone number. Then when you scroll down you will be asked to provide your email address and then select a username and password to create your account. Before you finalise the account creation you will need to select your contact preferences as well as set a deposit and spend limit for your account. If you do not select a deposit limit at this stage, after verification the site customer service team will message you and set a limit on your behalf. They do this because they take gambling responsibly very seriously.

Details required by HollywoodBets

Details required by HollywoodBets

 

Step #2: Deposit your funds into your betting account’s e-wallet

After finishing your application form to register as a new user you will be taken back to the home page except this time you will be logged in. From here you will need to add money into your account e-wallet which you can do by clicking the “deposit” button in the top right corner of the screen. This will open the below window which shows the various payment methods you can choose from.

As you can see they have 11 different payment methods available which should make it easy to deposit your funds into the account regardless of which method you choose. Most deposits are completed instantly although it can vary depending on which payment method you select. As soon as those funds hit your account you are ready to start betting.

Depositing at HollywoodBets

Depositing at HollywoodBets

Once you have successfully deposited your funds you will be ready to look for a betting market.

Step #3: Finding the promotion and betting market you want

After topping up your account e-wallet you will be ready to check out the site’s different promotions. There are multiple places to find the best betting promotions on the site including both the homepage and the promotions page. If you’re not already on it, you can access the home page from anywhere on the site by clicking on the site name in the top left corner. If you instead wish to go to the promotions page then look for the word “promotions” on the header bar at the top of the page.

For this example we will use the “Acca Insurance” promotion they have available in the image below. This promotion will refund you back your stake if one of your bets in your football accumulator loses. This is a great way to make a bet with potential high reward with a low risk. Whether you win or lose you won’t be out of pocket.

Promotions you can claim

Promotions you can claim

Step #4: Placing your bets and building the accumulator bet

Since the sports betting promotions in our example are only available for football, you will need to find the football section of the sportsbook which will then show you all of the available matches you can make bets on.

In order to make an accumulator bet you will need to start adding your bets to your bet slips. You can do this by clicking each of your chosen outcomes from the chosen matches on the page. As you select them on this site, you will see the outcomes turn purple to show you what you’ve selected. Each of these outcomes is added to a betslip on the right hand side of the screen.

Choosing your bet

Choosing your bet

As you can see below, the 5 selections of the betting outcomes we have chosen have appeared in the bet slips on the right. You can enter your chosen stake values for each one and when you scroll down past them you will see more multiple bet options with different multipliers. Make sure you read everything and check you are happy with them before confirming your selections. You will see a confirmation on your screen once they’ve been confirmed.

Your bet slip

Your bet slip

Step #5: Wait for your bets to settle

Accumulators are the same as “normal” bets in the way that there is nothing to do with them until they settle. With an accumulator however, you will need to wait until all legs of the bet have finished before claiming your promotion offer. In the instance of this promotion, you will only receive a refund for your bet if one of the legs of your accumulator loses. If you happen to win all 5 predictions you will not receive anything from the promotion since you will have actually winning returns.

If you do lose one leg of your acca then you will receive your stake back as a free bet which will automatically be credited back into your accounts e-wallet.

To spend your free bet, you can do what we have just done, but this time you are free again to choose new predictions.

Choosing the Best Bookmaker

How do you choose the best bookmaker? This is the million-pound question, and not one we can answer on your behalf. All we can do is provide you with advice and show you the best offers. From here, you need to consider your playing style, what sort of service you need, what sports you like to bet on, your chosen banking methods, etc. In terms of guidance, one thing we would say is not to base your decision on the welcome offer alone. Especially if you plan to bet regularly, you need a platform that brings promotions for existing customers as well as new customers. In the past, many people have made the mistake of choosing a service based solely on the new customers. This is all well and good, but we’re only a new customer for a couple of weeks. After this, we rely on promotions for existing customers. When comparing bookmakers, take advantage of all the resources we’ve produced here. With us, you’ll find full reviews for each of the biggest bookmakers, and you’ll see a list of the best offers on this page and across others. Think about your needs and what you want from a service, the promotions that suit your style of play (for example, do you want a refund against poor bets, or do you want to boost your accumulator winnings?), and more.

New Customer Offers

Allow us to break down the promotions for new and existing players, and we’ll start with new bettors. First impressions are important, and you’ll get a good idea of the generosity of a service based on their welcome bonus. As far as betting types go, we recommend looking for matched bets and free bets. If we look at matched bets as an example, this means your stake is matched with a free bet. After depositing £10 and placing it on Roger Federer to win, for example, you’ll see a £10 free bet in your account. While some platforms will only give the free bet if your own selection loses, others will award the free bet regardless of the outcome. With a free bet offer, you have an opportunity to test the website for a lower cost and potentially walk away with a winner. You will have to turn over the free bet a certain number of times, but then it will be eligible for withdrawal.

Existing Customer Offers

It’s great to see betting websites offer promotions to new customers, but we appreciate a service that rewards existing customers even more. If you’re betting frequently on a platform, you deserve the odd reward. Fortunately, the majority of big names have come to understand the importance of treating existing customers well. They know the basic business principle that it’s easier to keep hold of existing customers than get a new one, and this means we get promotions and offers. You don’t need to sign up and wait to see how certain services treat customers, you can do one of two things instead:

  • Browse our website and take advantage of the fact that we seek out the best promotions on your behalf
  • Use their initial welcome bonus as a sign of things to come (those who aren’t too generous at the beginning aren’t likely to improve even when you’re a loyal customer)

Finding the Right Football Promotions

Since football is now clearly the most popular market for betting, we wanted to offer some advice for finding a good promotion in this area. More and more, bookmakers are recognising the interest in football and catering their bonuses to this market. If you’re a football bettor yourself, there’s no shortage of offers ready to utilise. Currently, one of our favourites for football betting is the accumulator insurance promotion. If you like to place accas, you’ll know the pain that comes with losing due to one selection (and promising never to visit this location ever again!). Thankfully, acca insurance promotions allow us to recuperate our funds after missing out by one selection. Let’s say you have a five-fold accumulator for 3pm Saturday, you’ll get a refund if four win and one loses. Normally returned as a free bet, you won’t be able to withdraw the money, but you will still get a second shot at winning.

Paying Attention to Terms and Conditions

Not all betting promotions are born equal, and this is true even of betting promotions that look the same. For example, two bookmakers could offer a £10 free bet and one would still be better than the other. Why? Because of the terms and conditions that come with the offer. While one might require the qualifying offer to be placed at odds of 4/5, the other might set the odds to 1/1. Meanwhile, you might be restricted in what you can and can’t do with the free bet itself. You might be limited to certain odds, certain markets, or it will probably need to be rolled a number of times before the winnings can be withdrawn. If you’re wondering why terms and conditions are placed onto welcome bonuses in the first place, it’s mainly due to bonus hunters. Platforms don’t want people to sign up, take a bonus, and never return. In the early days of bonuses, these so-called ‘hunters’ would place a bet in hopes of making a small profit. Even if they didn’t win, they would still get their money back. Either way, they would have no intention of sticking around. Instead, they would simply jump from one betting website to another taking advantage of welcome bonuses. By placing small terms and conditions on the bonuses, the brands are encouraging long-term custom rather than just one or two bets.

Enjoy Betting Promotions Today

We know that you don’t have hours to spend scrolling through all sorts of betting promotions, and this is why we’ve compiled everything you need on this page. Hopefully, you can use our advice here to not only find an offer that works for you but a whole platform that brings fun for some time to come. In case you didn’t know, we’re bettors ourselves. With this in mind, we know what you’re looking for and we know what frustrates you (because it also frustrates us!). In our reviews, you’ll see that we consider:

  • Betting odds
  • Markets
  • User experience
  • Mobile experience
  • Welcome bonus
  • Customer support
  • Responsible Gambling features
  • Banking methods
  • Live streaming and in-play betting

Take a look through the offers we’ve compiled on this page and see if any suit your needs. Whether you like accumulators or specific sports, you should find an offer and a platform you enjoy. With all bookmakers offering brilliant promotions for both new and existing customers, there’s no better time to be a bettor!

About the author

Carl Hughes

Editor

Carl Hughes

Editor

Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".