William Hill Free Bets for 2023 - £20 in Free Bets

Our betting expert’s guide to the latest free bet offer from William Hill, along with any other promotions they are running.

What is William Hill?

William Hill is one of the biggest and most repeatable names in not only the UK betting industry but also the wider globe. The company was established nearly a century ago in 1934 in London. Starting out as a physical bookmaker, William Hill experienced huge levels of growth throughout the 1980s and 1990s. Given the site’s large amount of capital at the start of the 21st century, the company was able to seamlessly transition to the rapidly growing online gambling industry. The company specialises in online sports, casinos, poker, and bingo gambling across a range of pages.

William Hill’s Current Free Bet Offer:

Bonus offer

Bet £10 Get £30

Get Code
  • One of the best known bookies around
  • Toll free customer support line
  • Extensive market depth
Visit Site
william hill free bet offer

Min. Deposit


Regulated by





WHG (International) Limited

Offer terms

18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.

Read more

Deposit methods


18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. | T&C apply

Given that the company is a leader in sports betting particularly, we would expect the site to offer some great free bets for sports fans. This article will cover the free bets available on the site, covering what free bets are offered for sports bets, how to claim your free bet, and any terms and conditions that may apply. We will then give our verdict on whether William Hill’s free bet offer is good value!


William Hill Free Sports Bet
Betting Offer 400% Free Bet/ Deposit Ratio
Time Frame 7 Days
Wagering Requirement None
Payment Options Available Visa and Mastercard, Paysafecard, Trustly Skrill and Neteller, and PayPal.


Current Free Bets Available on William Hill

The majority of betting sites offer great free bet offers to first-time customers on their site. Gambling sites do this to attract new customers to bet on their page in the longer term. William Hill is no different, offering a free bet as a welcome offer to new customers on their site. This section will review the free bet welcome offers available on William Hill.

William Hill has a great free bet offer available to customers on their site. When you sign-up to William Hill and put down a £10 deposit, you will receive £40 in free bets. This is a huge return of 400% in free bets, which is relatively great value compared to competitors in the market. Most sites offer a similar welcome offer scheme. However, the free bet return is normally closer to 100-300% of your deposit placed. So, William Hill’s free bet offer stands out. This free bet is available to use in the form of 4x £10 bets. While this could be slightly annoying for customers, whether this bothers you is really down to preference. Moreover, the free bets can also be placed on any sport, giving you a great deal of flexibility. Therefore, if you’re looking for a fantastic free bet deal with great flexibility, you should check out William Hill’s free bet welcome offer!

How to Claim

Many sites put in restrictions that make welcome offers difficult to claim or redeem. Luckily for betting fans, William Hill’s sport free bet offer is simple to follow as you just have to put in a promotional code when you sign-up. So, if you want a great value free bet, just follow the simple steps below:

Like all betting welcome offers, William Hill’s welcome offer is available only to first-time bettors. So, if you’ve never used William Hill before, Register your William Hill account using a mobile or tablet device using the promo code “P40”. Once you apply this promotional code, you will be good to go!

You should then fill in the details on your account. You must be a resident in the United Kingdom and Ireland to claim this bet. So, if you’re not a resident in these countries, unfortunately you will not be able to claim the free welcome offer. If you sign-up from Ireland, William Hill offers the same free bet but in euros.

Deposit the amount you want into your account, which must be at least £10 to claim the free sports welcome offer. Since William Hill is such as established site, there are a range of payment options, including but not limited to Neteller, PayPal, Skrill, Bank Transfer, and debit cards. If you’re a UK resident you cannot deposit money into your account using a credit card, so you will have to use an alternative payment method!

After you have deposited the £10 into your account you can use your welcome offer! You will receive a bonus into your account that will be equal £40 in free sports bets if you lose your first bet. So, if you’re looking for an incredible free sports bet that is extremely simple to claim, you should definitely check out William Hill’s welcome offer for sports fans.

Terms and Conditions

The next thing we have to cover is if there are any sneaky terms and conditions that devalue the William Hill free bet offer. Many sites may have a great welcome offer at face value, but some stipulations may make it not as valuable. This section will cover the terms and conditions associated with William Hill’s free bet.

William Hill does have a few small restrictions on the free bet offer for new customers. Firstly, you must use your free bet within 30 days of redeeming the promotional code. This is quite a small restriction and doesn’t devalue the bet. In comparison, some sites have a much smaller grace period of 7 days. So, this is a fairly standard and unimportant restriction. Another small restriction is that this promotion is only available for mobile devices only. Since mobile betting is becoming ever more popular, this shouldn’t be a huge restriction for the majority of betting fans. Therefore, these restrictions don’t devalue the free bet on offer.

One of the key ways that betting sites devalue free bet offers is by imposing high wagering requirements on free bets. A wagering requirement is how many times the amount of the free bet you have to bet before you can withdraw the money. However, what is incredible about William Hill’s free bet is that the free bet offer has no wagering requirements! This means that while you cannot withdraw the bet immediately, there is no specific requirement to how much you can bet before you can withdraw the money. This is a fantastic aspect of William Hill’s site and sets them apart from their competitors on the market.

Overall, the terms and conditions of William Hill’s free bets only add to the value of the promotion offered on the site. While there are a couple of small restrictions on your free bet, the site has very few restrictions relative to their competitors in the market. Therefore, if you’re looking for great value free bets, you should check out William Hill!

About the author

Carl Hughes


Carl Hughes


Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".