William Hill Horse Racing 2023 - Offers, Free Bets & Review

Our betting experts have prepared a review of the William Hill horse racing, the free bets they offer racing fans, any other betting offers and how to get the most from betting on racing at William Hill.

William Hill is one of the UK’s leading bookmakers and was founded in 1934. The company employs over 12,000 people and also has established itself within the USA as a major betting firm. Members of William Hill can access a sizable sportsbook as well as casino, poker and Las Vegas section which contains slot games.

William Hill’s Current Racing Free Bet Offer:


Bonus offer

Bet £10 Get £30

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  • One of the best known bookies around
  • Toll free customer support line
  • Extensive market depth
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william hill free bet offer

Min. Deposit


Regulated by





WHG (International) Limited

Offer terms

18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.

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Deposit methods


18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. | T&C apply


+Generous welcome offer

+Great customer support


-Promotion terms and conditions not ideal in some cases.

-Some promotions such as ‘Acca Freedom’ don’t apply to horse racing

The William Hill site:

Upon entry to the William Hill website and app, new players will be greeted by the welcome offer which they can choose to access after registering. The dark blue colour of the site makes the bright yellow text of various promotions stand out and easy to read. William Hill’s user-friendly interface makes it easy for both seasoned gamblers and newcomers to navigate. The platform’s clean design and well-organized layout ensure that customers can quickly find their desired sports events, casino games, or other betting options. Also, the site’s design ensures users experience the same service across various devices, including desktops, tablets, and smartphones.

The range of tabs at the top of the page allow users to quickly switch between different markets and be ton their desired sport or even casino games such as poker. Players can also access the promotions tab and browse any offer they may wish to utilise.

William Hill welcome offers:

When signing up to a betting site, we all look to utilise any welcome offer available and I’m pleased to say William Hill offer a generous welcome bonus. To gain access to the welcome bonus, players must place a £10 bet on any sportsbook market or selections at single or cumulative odds of 1/2 or greater to receive 2 x £15 bonus bets. Remember to use the H30 promotional code when signing up. The bonus bets must be placed in full within 30 days of being awarded them or they will expire. The welcome offer is only available for players in the UK and Ireland and it appears that to qualify for this offer, players can only deposit via debit card and not eWallets but all future deposits can be made using the popular eWallets such as PayPal and Neteller. Bonus tokens are non-refundable and a more detailed list of terms and conditions is available online.


William Hill promotions and offers:

William Hill certainly offers its members an extensive range of promotions. In this section if the review I have picked out a few of the promotions on offer.

  • Strike Gold

This promotion offers up to £5000 in daily prizes! To be in with a chance of winning this, players must load their favourite slots or table games before placing a bet. If you see a ‘Strike Gold’ pop-up appear you have won a cash prize that is automatically added to your main balance. Players should note that this does not include the casino section.

  • Epic odds

Players can gain access to brilliant odds on Wednesdays (and sometimes other days) across all sports markets – including horse racing! The price of placing a bet is improved as well as the chance of winning. The example used in the FAQs section is of the football market and shows Liverpool beating Fulham having odds increased from 2/7 to EVS highlighting the generous boost in potential winnings. One downside is that there is a maximum stake of £10, limiting players’ potential earnings.

  • Smart Acca

William Hill have partnered with Smart Acca to allow customers the chance to access smarter football betting that has proven its worth as a winning strategy. There are only four categories that you can bet on with these being:

  1. Season – includes all the fixtures played in the current season in all major competitions (friendly matches not included for club teams).
  2. Last 5 Matches – covers the last five matches played by each team in all major competitions (every start of season will include matches played in last season).
  3. Head-to-Head – includes all games played between the two teams since 2016.
  4. Home/Away – covers all home and away games that team played in all major competitions.
  • Acca Freedom

Acca Freedom allows players to you play their bets their own way. Either boost the odds of trebles and above to win more or insure your bet against one bad result from five or more selections to get your money back as a free bet of up to £20. Unfortunately for horse and greyhound fans, this offer doesn’t apply to these particular sports which is quite disappointing, but this does allow users to gain access to a more rewarding accumulator with acca insurance available as part of this promotion. A full list of terms and conditions is available on the William Hill website for those interested.

  • WH Fair Play

This promotion means players can be sure that William Hill will make your horse a non-runner when there is an injustice on your selection. This applies to most races apart from the Grand National. A horse is considered a non-runner when:

  1. A horse refuses to race at the start.
  2. A horse remains in the stalls and refuses to race.
  3. Other occasions at our discretion where we believe there has been an injustice.

The bookmaker can give you a full refund if your selection meets this criterion. This is good news for horse racing fans and means you will not lose any money on conditions that prevent your selections from taking place.

William Hill horse racing features:

  • Horse racing odds

William Hill offers its players competitive odds compared to other major online bookmakers and allows users the chance to boost their odds through Epic Odds, Epic Boost and Bet Boost. You will each be given an Epic Boost that you can use to boost the odds on any runner in any race. A bet boost is largely similar and offers the player a chance to boost the odds of a particular bet.

  • Best Odds Guaranteed

Another positive from the horse racing section of the bookmaker is the inclusion of Best Odds Guaranteed. This means if your selection goes off at a bigger starting price, then you receive a return paid out at that. This can be particularly beneficial for those who place an early bet knowing that this will match any further odds changes to their selection. The maximum benefit for best odds guaranteed is capped at £25,000 per customer per day which should be plenty enough for the majority of William Hill users.

  • Live streaming

William Hill provide live streaming for all UK and Irish horse races. I’m sure this will come as good news for many punters. Players can login to their accounts and choose to watch any race if they wish to track the horse they betted or just wish to tune into the races. The in-play markets are also easy to use and are accessible via a tab at the top of the home page.

  • William Hill Radio

William Hill radio is undoubtedly the most popular radio station offered by any of the bookmakers in the UK and Ireland. For over a decade, William Hill radio has been offering its listeners detailed previews and analysis of the horse racing scene, as well as commentary on all races in the UK and selected races in Ireland. The radio station also hosts interviews with racing experts and celebrities and naps from respected tipsters. The service is available via the William Hill site, 15 minutes before a race is due to start.

  • Betting limits

Like all racing betting sites, William Hill set limits on deposits, withdrawals and the amount you can stake. With a debit card, the maximum you can deposit is £99,000 whilst through the various eWallets players can deposit £80,000 via Neteller, £30,000 using Skrill and £5,500 through PayPal. When withdrawing from your William Hill account, the maximum you can withdraw for a debit card is £90,000, for Skrill its £80,000, Neteller £30,000 and CashDirect £5,000. These are just a few of the options available to you as the customer. The minimum bet is 3p and the maximum wins William Hill payout on horse racing betting is £1,000,000.

  • Horse racing conclusion

In conclusion, William Hill offers a comprehensive and competitive horse racing betting experience to its users. The inclusion of Epic Odds, Epic Boost, and Bet Boost allows players to enhance their odds and potentially increase their winnings. The Best Odds Guaranteed feature allows players to receive the best possible returns if their selections start at higher odds. The availability of live streaming for all UK and Irish horse races adds to the excitement, enabling punters to follow their bets in real-time. The highly popular William Hill Radio provides detailed previews, analysis, and expert commentary of the horse racing scene, adding to the experience. While there are betting limits in place, it must be said these don’t affect the vast majority of punters with the options catering to a wide range of customers, ensuring a fair and responsible betting environment. Overall, William Hill provides a user-friendly platform with attractive features, making it an appealing choice for horse racing enthusiasts.

William Hill customer support:

William Hill provide their users with a vast range of methos to resolve any queries they may have when using the site. When browsing through the bookmaker’s website, I found a robust FAQ section that answers a variety of different questions from how to place a bet to how to verify your William Hill account. Players can also contact the bookmaker via Live Chat and an email address which is listed on the site. There is also a phone number which can be used to contact William Hill and all of these forms of customer support are manned 24/7 so you can rest assured that any issues you may have around using the site will be resolved quickly.

Payment methods:


Debit Cards




Plus card


When using the William Hill site, players will find a good variety of payment methods are available to deposit and withdraw funds from your account. These include the debit cards of Mastercard and Visa as well as eWallets such as PayPal, Neosurf, Paysafe, Neteller and skrill. Users will also find the William Hill Plus card which can be used both in betting shops and online. The Plus card comes with other benefits such as free bets and an easier way to deposit and withdraw money from your William Hill account. They’ll charge no fees whatever deposit method you use and, if it’s not a bank transfer or cheque, it should be immediate. When withdrawing funds, there are no fees, but the processing time will vary depending on the method used.

Depositing funds is easy, and all users have to do is to navigate to the ‘deposit’ section before entering the details of their preferred method and then entering the amount they wish to deposit and confirming this.

Withdrawing funds follows the same process but you can choose to withdraw using another payment option if you so wish.


William Hill offers a comprehensive horse racing platform. With a user-friendly website and app, its dark blue and bright yellow interface stands out, granting easy access to diverse sports markets, casino games, and promotions. The generous welcome offer and enticing promotions like ‘Strike Gold’ and ‘Epic Odds’ will surely appeal to players. Horse racing enthusiasts benefit from competitive odds, Best Odds Guaranteed, live streaming, and the popular William Hill Radio for expert analysis. The platform’s wide range of payment methods, 24/7 customer support, and the William Hill Plus card are extremely convenient for punters. Overall, William Hill’s commitment to a well-rounded horse racing experience, attractive features, positions it as a top choice for both experienced and new bettors.

About the author

Carl Hughes


Carl Hughes


Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".