Joe Jennings Review 2023 - History, Sports and Odds

Joe Jennings Bookmakers, a prominent name in the world of independent bookmaking, has been serving customers since its establishment in 1961.

Who are Joe Jennings Bookmakers?

Throughout its rich history spanning over three generations, the privately owned family business has become a leading independent bookmaker in the United Kingdom. With a focus on professionalism, integrity, and providing a superior betting experience, Joe Jennings Bookmakers has expanded its operations to include 14 strategically located shops across Essex, the Isle of Man, and Jersey.

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  • Competitive odds compared to big brands
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Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2021

Owner

Playbook Gaming Ltd

Offer terms

18+ New UK customers only. Promo code: BONUS10. Min deposit & single bet £30. Evens (2.0) or above. Bet must be placed same day as deposit. £5 Free bet added after qualifying bet settlement, £5 in Free Spins within 48 hrs. Full T&Cs apply.

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18+ New UK customers only. Promo code: BONUS10. Min deposit & single bet £30. Evens (2.0) or above. Bet must be placed same day as deposit. £5 Free bet added after qualifying bet settlement, £5 in Free Spins within 48 hrs. Full T&Cs apply. | T&C apply

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  • Brand new betting site
  • Great horse racing markets
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Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2022

Owner

Goodwin Racing Limited

Offer terms

New Accounts Only. Min of 3 bets of £10 at odds of evens (2.0+), Valid for 7 days. UK only. Full T&C's apply.

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Deposit methods

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New Accounts Only. Min of 3 bets of £10 at odds of evens (2.0+), Valid for 7 days. UK only. Full T&C's apply. | T&C apply

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Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2015

Owner

Eaton Gate Gaming Limited

Offer terms

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet £10. Awarded as a £30 Surprise Bet. Min odds greater than or equal to 1.5 required. E/W bets excluded. Additional T&Cs apply. begambleaware.org.

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Deposit methods

maestro
mastercard
payapl
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visa
3

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet £10. Awarded as a £30 Surprise Bet. Min odds greater than or equal to 1.5 required. E/W bets excluded. Additional T&Cs apply. begambleaware.org. | T&C apply

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50% Back as Free Bet up to £25

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  • Great odds
  • Blog feature keeps you up to date
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Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2016

Owner

Star Racing Ltd

Offer terms

New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | BeGambleAware.org

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Deposit methods

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mastercard
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New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | BeGambleAware.org | T&C apply

Since its inception, Joe Jennings Bookmakers has demonstrated a commitment to excellence. The company has evolved with the times, investing in cutting-edge technology and modernising its betting shops and tele-betting centre to ensure customers receive the highest level of service and security. This dedication to staying at the forefront of the industry has contributed to its esteemed reputation as a provider of top-quality sports betting services.

In this article, we’ll take a deep dive into Joe Jennings, their history and we’ll look at everything this bookmaker has to offer.

History

1961 – The First Joe Jennings Bet Shop

In 1961, as the UK government passed the Betting and Gaming Act, Joe Jennings seized the opportunity to open its first betting shop in Harlow. This landmark legislation allowed bookmakers to operate away from racecourses, leading to a rapid expansion of licensed premises across the country. Joe Jennings was among the pioneers, establishing itself as a trusted betting provider.

1970s – Introduction of Telephone Betting

Recognising the potential to offer betting services beyond physical shops, Joe Jennings introduced a telephone betting facility in the 1970s. This innovation allowed customers to call and inquire about the latest odds on various sports, placing their wagers directly with a Joe Jennings operator over the phone. The convenience and accessibility of telephone betting quickly gained popularity among bettors.

2012 – Embracing SMS Betting

As the number of bets placed in shops and over the phone continued to grow, Joe Jennings introduced a text betting service in 2012. This groundbreaking feature allowed customers to place wagers by simply sending a text message, eliminating the need for direct communication with a representative. The introduction of SMS betting provided unparalleled convenience, attracting a wave of new customers.

2018 – The Rise of WhatsApp Betting 

Building upon the success of SMS betting, Joe Jennings launched its WhatsApp betting service in 2018. By leveraging the global popularity of the mobile messaging app, customers gained the ability to place bets quickly, easily, and securely anywhere they had an internet connection. Joe Jennings became the first and only UK bookmaker to offer this innovative and convenient betting service, further cementing its position as a technology-driven industry leader.

2021 – Introducing Telegram Betting

In 2021, Joe Jennings sought an even more secure messaging platform and introduced Telegram Instant Messaging service for its customers. Telegram, known for its reliability and advanced security features, became the new channel for interacting with Joe Jennings’ traders. This move was prompted by changes in WhatsApp’s privacy policy, and Joe Jennings recognised the importance of providing its customers with a secure and efficient betting experience.

Setting Itself Apart From The Rest

The commitment of Joe Jennings to embracing technological advancements has consistently set it apart from other bookmakers. By continuously exploring new avenues and adapting to customer needs, Joe Jennings has established itself as an innovative and customer-centric betting provider. The introduction of telephone betting, SMS betting, WhatsApp betting, and the latest Telegram betting service showcases their dedication to offering cutting-edge solutions that enhance convenience, accessibility, and security for their valued customers.

Shop Locations

Joe Jennings Bookmakers boasts a network of 14 conveniently situated shops, catering to customers in key locations. With five shops located in Essex, five in the Isle of Man, and four in Jersey, the company has strategically positioned itself to serve customers across these regions effectively.

Head Office Address

1 Astra Centre

Edinburgh Way

Harlow

Essex

CM20 2BN

Contact Details

Shop Query: [email protected]

Telebet Query: [email protected]

Freephone: 08085 521 421

Landline: 01279 625 900

Shop Name Location – Essex
Joe Jennings Bookmakers – Old Harlow 18 High St, Old Harlow, Essex, CM17 ODW
Joe Jennings Bookmakers – West Square 7 West Square, The High, Harlow, Essex, CM20 1JJ
Joe Jennings Bookmakers – Templefields 4 Mill Hatch, Templefields, Harlow, Essex, CM20 2DG
Joe Jennings Bookmakers – The Stow 31/32 The Stow, Harlow, Essex, CM20 3AN
Joe Jennings Bookmakers – Prentice Place 5 Prentice Place, Potter St, Harlow, Essex, CM17 9BG
Joe Jennings Bookmakers – Prospect Terrace 10 Prospect Terrace, Woodbourne Road, Douglas, Isle of Man, IM1 3AL
Shop Name Location – Isle of Man
Joe Jennings Bookmakers – Regent Street 7 Regent St, Douglas, Isle of Man, IM1 2EB
Joe Jennings Bookmakers – Castle Street 22 Castle St, Douglas, Isle of Man, IM1 2EZ
Joe Jennings Bookmakers – Ramsey 4 Church Walk, St. Paul’s Square, Ramsey, Isle of Man, IM8 1LA
Joe Jennings Bookmakers – Ridgeway Street 5/7 Ridgeway St, Douglas, Isle of Man, IM1 1EW
Shop Name Location – Jersey
Joe Jennings Bookmakers – Bath Street 1 Britannia Place, Bath St, St. Helier, Jersey, JE2 4SU
Joe Jennings Bookmakers – Halkett Place 49 Halkett Place, St. Helier, Jersey, JE2 4WG
Joe Jennings Bookmakers – Dicq Corner 1 Dicq Corner, Havre Des Pas, St Clement’s Road, St. Helier, Jersey, JE2 4PX
Joe Jennings Bookmakers – Cheapside 14 Cheapside, St. Helier, Jersey, JE2 3PG

Offers and Bonuses

At Joe Jennings Bookmakers, offers and bonuses are regularly updated to provide customers with exciting opportunities and added value. To stay informed about the latest promotions, customers are advised to check the official website or reach out to their local Joe Jennings Bookmakers shop. By doing so, they can stay up to date with the current offers and bonuses available, ensuring they don’t miss out on any advantageous opportunities. Whether it’s enhanced odds, special promotions, or exclusive bonuses, regularly checking the website or contacting the local shop allows customers to make the most of their betting experience and take advantage of the latest incentives.

Here are some offers currently listed on their website.

Horseracing

Horse racing enthusiasts can take advantage of the Short Head Loser Insurance offer. This special promotion provides customers with the opportunity to receive their money back as a free bet if their horse finishes 2nd by a short head or less in any UK or Irish race. Here are the key details:

 

Short Head Loser Insurance

Coverage All UK and Irish horse races
Qualifying Condition The horse finishes 2nd by a short head or less
Reward Money back as a free bet
Maximum Refund Up to £25.00

 

There are also regularly updated price boost and place boost offers available. These are listed both in the shop and online and people are advised to check these regularly for the latest deals.

Football

Joe Jennings Bookmakers is currently running an exciting football offer called 2 Up, You Win! This promotion is available to both new and existing customers and provides an early payout if your selected team in the Premier League, Serie A, La Liga, Bundesliga, Champions League, or Europa League goes 2 goals ahead during the match. Here are the key details and terms and conditions of this offer:

2 Up, You Win!
Eligibility New and existing verified customers
Minimum Qualifying Stake £5.00
Maximum Qualifying Stake £250.00
Maximum Payout on Bets £1,000
Applicable Bet Types Single bets only; multiple bets excluded
Covered Leagues Premier League, Serie A, La Liga, Bundesliga, Champions League, Europa League
Account Exclusions Certain accounts may be excluded
Offer Amendments Joe Jennings reserves the right to amend or withdraw the offer at any time

With the 2 Up, You Win! offer, Joe Jennings Bookmakers aims to provide football enthusiasts with an added advantage. If your chosen team in the specified leagues goes 2 goals ahead at any point during the match, the bet will be settled as a winner, regardless of the final result.

It’s important to note that only single bets qualify for this concession, and the maximum payout on winning bets is £1,000. Make sure to place your qualifying bet with a minimum stake of £5.00 and a maximum stake of £250.00 to take part.

Remember to check the website or visit your local Joe Jennings Bookmakers shop for further details and to stay informed about any updates to this offer.

Special Bonus Rules

At Joe Jennings Bookmakers, special bonuses are available to enhance the betting experience for customers. These bonuses are governed by specific rules and guidelines, which can be summarised as follows:

Guaranteed Best Odds:

  • Applies to ‘Guaranteed Odds Race’ or ‘Guaranteed Odds Selection’ within a race.
  • Payout based on Starting Price (SP) if greater when you take the ‘Early Price.’
  • Only applicable to Early Prices, excluding Board prices.
  • Maximum payout of £1000 per betting slip.

5p Rule 4:

  • Waives the 5p in the pound ‘Tattersalls Rule 4’ deduction on Horse Racing bets.

Double Result Payout – First Past the Post and/or Official Result:

  • Applies to win and each-way singles and multiples on Horse Racing in the UK, Ireland, and South Africa.
  • Pays out on both First Past the Post result and Official Result.
  • Exceptions include Ante-Post bets, Tote bets, Forecast or Tricast bets, void races, incorrect weight, jockey failure to ‘weigh in,’ incorrect result transmission, amended results after ‘weighed in’ point, and specific bet types.

Lucky 15 / 31 / 63 bets:

  • Bonuses and Concessions for winning part of Horse and/or Dog selections only.
  • No bonuses for bets including Ante Post selections or non-runners.
  • Treble the Odds for a single winner.
  • Additional bonuses are based on the number of winners.

Union Jack:

  • Bonuses and Concessions for winning part of Union Jack (UJ) bets with Horse and/or Dog selections.
  • Consolations for correct selection 5 with no returns on the rest of the bet.
  • Additional bonuses are based on the number of correct lines.

Forecast / Tricast Extra:

  • Bonus for bets with Horse or Dog selections when 1st, 2nd, and 3rd finish in exact order.

Enhanced Doubles/Trebles (& upwards) Bets:

  • Horse Enhanced Bet Offer selections stand if other runners are withdrawn, with a settlement at the Starting Price (SP) returns.

These rules ensure fairness and maximise betting rewards for customers. It’s recommended to familiarise yourself with these guidelines to fully enjoy the special bonuses on offer. Remember to check the website or contact the bookmaker for the latest updates on available offers.

 

Telegram Betting

 

Telegram betting is an innovative feature offered by Joe Jennings Bookmakers, leveraging the popular cloud-based mobile and desktop messaging app, Telegram. This platform not only prioritises security and speed but also provides a seamless betting experience for customers. With end-to-end encryption, Telegram ensures the safety of your messages, protecting them from potential hackers.

The beauty of Telegram betting lies in its versatility, allowing users to access their chats and place bets from multiple devices. Whether you prefer betting on your mobile phone, tablet, or desktop, Telegram is available on all devices, ensuring you never miss out on the action.

Additionally, the simplicity of Telegram makes it a user-friendly option, as the app is designed with ease of use in mind.

Live Odds

Joe Jennings Bookmakers offers a comprehensive online platform where users can conveniently check live odds for a wide range of popular sports. Whether you’re a fan of football, horseracing, greyhound racing, boxing, cricket, darts, golf, motorsports, NFL, rugby, snooker, tennis, or any other major sport, you’ll find the latest odds on their website. The live odds feature allows users to stay up-to-date with the ever-changing betting landscape, as the odds update in real-time as events unfold. This ensures that you have access to the most accurate and current information to make informed betting decisions.

Conclusion

Joe Jennings Bookmakers has emerged as a leading independent bookmaker, synonymous with professionalism, integrity, and exceptional service. With a proud history that spans over six decades.

In the ever-expanding world of betting, finding a bookmaker you can trust is paramount. You want a provider that offers competitive odds, a wide range of sports markets, excellent promotions, and a commitment to ensuring safe and responsible gambling. With their long-standing history, dedication to customer satisfaction, and comprehensive range of services, Joe Jennings Bookmakers stands out as a trusted betting partner. In this article, we have explored the various aspects that make Joe Jennings a good choice for betters seeking a quality experience. Offering competitive odds, a wide range of sports markets, attractive promotions, and a commitment to responsible gambling, Joe Jennings is an attractive independent bookmaker.

About the author

Carl Hughes

Editor

Carl Hughes

Editor

Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".