Best Live Betting Sites in the UK for 2023

Our betting experts have signed up and bet with some of the biggest names in UK betting to come up with a list of the best live betting sites for 2023. Betting sites are ranked based on bonuses offered, live betting features, odds and ease of betting.

Carl Hughes Avatar

Carl Hughes Betting Expert

Updated:January 16, 2023

Best Live Betting Sites for 2023:

Sort By

Bonus offer

Open Account Offer: bet £10 Get £30

Get Code
  • Excellent reputation for live betting
  • Great apps for on the go betting
  • Good odds
Visit Site

Min. Deposit

£5

Website

Regulated by

MGA, UKGC

Founded

2000

Owner

Bet365 Group Ltd

Offer terms

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

Read more

Deposit methods

maestro
mastercard
skrill
stripe
visa
1

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. | T&C apply

Bonus offer

Bet £5 Get £20 Free Bets

Get Code
  • Live streaming is some of the best
  • Reload promotions
  • Apps for iOS and Android
Visit Site
ladbrokes free bet offer

Min. Deposit

£5

Regulated by

MGA, UKGC

Founded

1886

Owner

Entain plc

Offer terms

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

Read more

Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
2

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. | T&C apply

Bonus offer

£40 Moneyback bonus + £10 Casino

Get Code
  • Huge number of betting markets
  • Great welcome bonuses (multiple options)
  • Large number of live/in-play betting markets
Visit Site
unibet free bet offer

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

1997

Owner

Platinum Gaming Limited

Offer terms

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.. #AD

Read more

Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
3

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.. #AD | T&C apply

Bonus offer

Bet £10 Get £30

Get Code
  • Great in-play cash out options
  • Live streams on many events
  • No live streaming on mobile apps
Visit Site
william hill free bet offer

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

1934

Owner

WHG (International) Limited

Offer terms

18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.

Read more

Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
4

18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. | T&C apply

Bonus offer

Bet £10 Get £50 in Bonuses

Get Code
  • Apps for both iOS and Android
  • Large number of live betitng markets
  • 24/7 customer service if needed
Visit Site

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

1967

Owner

Petfre (Gibraltar) Limited

Offer terms

New customers only. 09:00 on 08/03/24 – 17:30 on 15/03/24. Register with CHELT50. First bet £10+ at Evens (2.0)+ on Sports which settles before 23:59 on 15/03/24. Free Bets: £20 Horse Racing, £20 Football Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours. 7-day expiry. Eligibility & payment exclusions apply.

Read more

Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
5

New customers only. 09:00 on 08/03/24 – 17:30 on 15/03/24. Register with CHELT50. First bet £10+ at Evens (2.0)+ on Sports which settles before 23:59 on 15/03/24. Free Bets: £20 Horse Racing, £20 Football Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours. 7-day expiry. Eligibility & payment exclusions apply. | T&C apply

Bonus offer

Bet £10 Get £20

Get Code
  • Newish betting site
  • Competitive live betting odds
  • Great app selection
Visit Site
kwiff free bet offer

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2015

Owner

Eaton Gate Gaming Limited

Offer terms

New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly

Read more

Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
6

New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly | T&C apply

Bonus offer

*OFFER PAUSED* Bet £10 get £10 Free Bet + £10 Casino Bonus

Get Code
  • Great selection of Irish and UK live racing
  • Great odds
  • Large selection of sports
Visit Site

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

1982

Owner

BoyleSports Counterparty Limited

Offer terms

New UK customers (Excluding NI) only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply.

Read more

Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
7

New UK customers (Excluding NI) only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. | T&C apply

Bonus offer

Get £100 Free Bet Refunds

Get Code
  • Perfect for live racing fans
  • Very fast withdrawals
  • Good for football
Visit Site

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2022

Owner

Goodwin Racing Limited

Offer terms

New Accounts Only. Min of 3 bets of £10 at odds of evens (2.0+), Valid for 7 days. UK only. Full T&C's apply.

Read more

Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
8

New Accounts Only. Min of 3 bets of £10 at odds of evens (2.0+), Valid for 7 days. UK only. Full T&C's apply. | T&C apply

Bonus offer

Bet £5 Get £20 Free bet

Get Code
  • Live betting options galore
  • Simple website
  • Average odds
Visit Site
Coral's Free Bet Offer

Min. Deposit

£5

Website

Regulated by

MGA, UKGC

Founded

1926

Owner

GVC Holdings

Offer terms

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 4 days, stake not returned. No cashout, restrictions + T&Cs apply.

Read more

Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
9

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 4 days, stake not returned. No cashout, restrictions + T&Cs apply. | T&C apply

Reviews of the Best Live Betting Sites:

#1 for Live Betting - bet365

Due to the many promotions and offers it provides for many sports, Bet 365 is a significant bookmaker on our list of live streaming betting sites. Due to their excellent reputation, they are well known throughout the world, however if you live in an unauthorised zone, they do have some tight geographic restrictions. They offer a wide range of markets and a huge collection of sporting events so you’ll never run out of things to bet on and you’ll have a lot to choose from with regards to their live streams and in-play bets. Just be aware that you run the danger of having your account closed if you win too frequently.

bet365's live betting selection

bet365’s live betting selection

like

Pros

dislike

Cons

  • Sadly, they do restrict accounts for individuals that win excessively
  • They are subject to certain very tight international and geographic limitations

#2 for Live Betting - Ladbrokes

Due to the simplicity and ease of use of their website, Ladbrokes has frequently been regarded as one of the UK’s preferred bookies in the UK. You will never run out of sports to bet on because there is a wide variety of sports and their relevant events available. Additionally, you may use the website’s live streaming option if you want to watch your favourite sporting events take place. Whether you are a frequent user of the site or a new visitor, you will be able to take advantage of the welcome and reload promotions. When it comes to winning jackpots on their site, they have lower odds than their competitors but also have a lower maximum pay out.

An example of live betting at Ladbrokes

An example of live betting at Ladbrokes

like

Pros

dislike

Cons

  • The mobile website is notoriously sluggish and slow
  • Low odds for the majority of markets
  • The maximum payout is modest compared to other bookies

#3 for Live Betting - Unibet

Because it offers a wide variety of betting markets to watch unfold, Unibet is one of the top live streaming betting sites in Europe. By incorporating reload offers for players with established accounts, Unibet excels at including current site users and ensuring that they don’t miss out on the fun. They are well known for featuring very appealing odds for most of the sports they offer, and they are well-liked by both seasoned, repeat bettors as well as newbies to the sector. Additionally, they are renowned for having numerous generous offers throughout the year. Plus, if you are a fan of unique and slightly obscure betting markets you will have no problem finding what to bet on as Unibet makes sure to cover even the less popular events in comparison to their rivals.

Unibet have a great in-play betting guide

Unibet have a great in-play betting guide

like

Pros

dislike

Cons

  • They do not have a very good cash out system available
  • The customer service is not the best in the industry and is fairly restrictive
  • They are not as big or as well known of a brand as competitors

#4 for Live Betting - William Hill

One of the country’s most popular bookies is William Hill, and for very good reason. When it comes to providing wagers before games and events, they frequently get the jump on the competition by offering their events far ahead. Bets can be placed on sports events well in advance and they have a flawless live streaming service on their website although it is not something you can use through their modern mobile app. Do you enjoy attempting to make a profit before the event is over? You can use the William Hill website’s in-play cash out function to do this which is a fantastic feature. Plus, not to mention how great of a reputation William Hill have after being a top rated bookmaker for many years already.

Live table tennis betting

Live table tennis betting

like

Pros

dislike

Cons

  • They are not renowned for offering players good welcome incentives
  • They do not have the most betting markets available
  • They do not allow live streaming on their mobile application just yet

#5 for Live Betting - Betfred

Betfred has earned a spot on our list of live betting sites because it usually offers its users acca insurance. If you like to place bets while on the go, you can utilise the user-friendly mobile phone applications that are available on both Apple and Android. They cover multiple markets on their live stream service so you can easily watch the matches as they unfold. If you’re pressed for time, you could find their slightly drawn-out verification process and the sporadic withdrawal fees (which many of their competitors don’t charge) annoying. Yet they feature several high winning limits as well as a customer service line that is available 24/7.

Betfred's live betting selection

Betfred’s live betting selection

like

Pros

dislike

Cons

  • Their verification process proceeds far too slowly
  • They sometimes charge withdrawal fees

#6 for Live Betting - Kwiff

Kwiff is a new and modern betting site that has just enough of what you’d expect a live betting site to have. Their website is very basic with a simplistic style because they focus most of their efforts on their mobile application which is exceptional. This is perfect if you are a punter who prefers to place bets on the move instead of at home on a desktop and is truly the betting site of the modern day. They regularly have supercharged odds bonuses regularly so you can increase your potential earnings. Although they have both the app and desktop, due to how the spend their time in creating a user interface the website itself is certainly lacking some simple features – but they make up for these missing features by overcompensating elsewhere.

In-play events at Kwiff

In-play events at Kwiff

like

Pros

dislike

Cons

  • Their desktop site is minimalistic

#7 for Live Betting - BoyleSports

Boyle Sports is a fantastic choice from our list of sportsbooks because of the broad selection of sports and events they provide. They constantly provide competitive odds for the majority of their sports, which distinguishes them as an excellent option in the market. Additionally, they offer a responsive customer service team that is available 24/7, seven days a week. Even though this bookmaker offers live streaming, it is only available for horse or dog races, so other sports enthusiasts who wish to watch their favourite sporting events as they happen won’t be able to benefit from seeing the games live. If you want to wager on traditional sports, Boyle Sports has you covered.

Boylesports offer great live football betting

Boylesports offer great live football betting

like

Pros

dislike

Cons

  • There are no football live streams available at present
  • They don't offer any coverage of several well-known sports, like esports

#8 for Live Betting - Bet Goodwin

Bet Goodwin are often overlooked having less of a reputation than some of the others on our list, but they’re a great contender in today’s list of live bet sites due to their live betting feature. They have some of the fastest withdrawal times in the industry even though they are lacking various payment methods. They have a comprehensive selection of certain sports including football and horse racing. They make sure to allow betting through their mobile applications for all users and although they do offer promotion year-round, they are not the most exciting.

Currently there are 73 in-play markets at Betgoodwin

Currently there are 73 in-play markets at Betgoodwin

like

Pros

dislike

Cons

  • They lack payment methods which seems a little restrictive
  • Their bonus offers are not the most lucrative

#9 for Live Betting - Coral

The popular website Coral is recognised for giving new bettors who want to open their first account significant welcome bonuses. Coral offers a large selection of sports events and even has a user-friendly live streaming feature to watch your games live. They don’t have a huge choice of betting markets within the many sports they offer though. They already have a strong reputation as a trustworthy bookmaker in the UK due to many years at the top of the ranks in the market, and they offer a great in-play betting option that enables you to place bets during the actual events. This can really help raise the level of excitement for punters and bettors alike due to being able to make and edit your bets as the fun unwinds at the same time. It’s worth noting that their odds are not the most competitive so that’s one area they are lacking slightly.

Coral offer an excellent range of live betting markets

Coral offer an excellent range of live betting markets

like

Pros

dislike

Cons

  • The number of betting markets available is not that high
  • They only have mediocre odds when compared to the rest of the industry

Today we will be looking at the best live bet sites to compare so we can find you the best site for your live betting needs. We will discuss pros and cons, various sites and how to be successful betting in this manner.

What exactly are live streaming betting sites?

Live streaming betting sites are online bookmakers who allow punters to watch live streams of popular sporting events as well as bet in-play (during the match).

The internet betting industry has been completely transformed by live betting. Unlike in the past, when wagers could only be placed prior to a match, wagers can now be placed during play at many bookmakers. Many online bookmakers provide live betting and change their odds in real-time for this same reason.

You may access different betting markets as events happen and put a wager or two using the facts and statistics offered as they unfold. These days, the majority of online bookmakers already let their users place live bets which means the competition is fierce and competitive. However, you must look for the bookmaker offering the finest experience overall when you do decide to participate in it.

Pros of live betting vs pre-match betting

The typical type of betting happens pre-match which isn’t a bad thing, but when it comes to live-betting it can be more thrilling and beneficial to your wallet if you have the ability to make changes to your bet as the game takes place. Although live-betting has lots of benefits, there are also a few cons to using this betting style. Take a look below at some of the main points.

Why live betting is beneficial Cons of using live betting
You can make bets at the last minute as you see the game progress The odds can change multiple times really quickly
Don’t need to wait long for bets to settle Your estimated payout is likely to be much lower
Much more fast paced Can put you under much more pressure in the stress of the game
Easier predict what’s going to happen halfway through a match Can cause you to change your betting strategy after a bad start
Higher chance of markets to open You need to pay more attention to the game at hand
Higher level of entertainment It is much riskier overall

Are live betting and live streaming the same?

Although they both have “live” in the name, they are two very different features found on bookmaker websites. They do happen to overlap on occasions however, as oftentimes they go hand in hand. In a quick summary, Live betting sites are sites that let you make bets while the game is taking place live, live streaming however is the ability to watch the games as they are being streamed live as a video. In many instances with most bookmakers, you will be able to watch the events take place while also betting on them at the same time.

What should you look for on live streaming betting sites?

During our time comparing various betting sites we’ve evaluated the top in-play bookies according to some of the important characteristics that, in our opinion, define a top live betting service. These features are things you should look for in order to have an enjoyable live betting experience. If the site you choose has these features you know you’ll be dealing with the best:

  • An easy to use website
  • The sports that allow live betting
  • How fast the odds update
  • Range of betting markets available
  • A live streaming service
  • The promotions they offer
  • Some competitive odds

An easy to use website is important because you don’t want to spend all of your time trying to learn the site. Instead, it’s much more beneficial to you and your time to dive in and get straight to betting on live events. That’s something you can’t really do if you struggle to navigate their website.

The sports that allow live betting matter because there is not much point in you signing up to a bookmaker to make live bets if they do not cover the sports or events that you require. It is always worth checking the sports available before you sign up.

It also matters how fast the odds update because if they are too slow to update during a match then you won’t be looking at the most updated version of events while trying to bet online, which can drastically affect your experience.

You should look at the range of betting markets available because if you don’t check, the site might not cover the markets that you want to bet on. Similar to checking on the sports that offer live betting, you can also check which markets within each of those sports that you can make live bets on before signing up.

A live streaming service is another feature that should be checked before registering for a new account. Although it is not a necessity, it definitely helps if you are able to watch the games as they happen while you are placing each of your live bets.

The promotions they offer are important because if two bookmakers offer practically the same of everything but one site is able to give you free bets, bonuses or some kind of promotions, you’re pretty much getting more for the same cost or experience. This means you could lessen your own risk and spend less of your own money if you get to use free money which is one of the bets features in a betting site.

It is also worth checking if each bookmaker has at least some competitive odds because the better the odds, the better your potential pay out could be if your bets are successful. Odds are very important when it comes to betting (perhaps the most important feature) because you can make a drastic difference in returns for the exact same bet across different platforms, simply because the odds were of a different value.

What sports can you often make live bets on?

When it comes to live betting, you’d like to assume that every sport allows you to make live bets, however that is not always the case. There are some sports that are more likely to provide live betting and others where it is practically unheard of. Although the sports available on live betting services vary depending on the bookmakers themselves.

  • Football
  • Snooker
  • Tennis
  • Badminton
  • Baseball
  • Basketball
  • Horse racing
  • Golf
  • Greyhound racing
  • American football
  • Table tennis
  • Ice hockey

As you can see there are many different sports that you can make live bets on so the service really does cater to everyone. If you want to make bets on a popular live betting sport you should have little to no trouble doing so using one of the sites in our list of live bet sites.

The majority of sports will have at least some kind of in play betting facility available to you, even if that is only to bet on the outcome of the game. For the more popular sports like football, tennis, cricket and horse racing, there are many more betting markets available to bet on in play. This means you have so much more to choose from with selected sports.

Does live betting only work with sports?

You might think so, but you would be wrong. The truth is, there are many other events year round that punters can bet on using the in play features as the events take place. Some common examples include the Eurovision song contest and various political votes. As you know it is called “in-play betting” but these two events are not games as such. In-play just means “while they are taking place” so it is not at all uncommon to see different types of popular events be bet on while they are happening live. Each of these events allow punters to make bets on the final outcome during the event.

Step by step guide: How to bet on live streaming betting sites

For our example we will be using the popular bookmaker William Hill to show you how to make bets in play during a live sporting event.

Betting on live events at William Hill

Betting on live events at William Hill

Step #1: Create an account with William Hill or log in.

You may sign up as a new user or log in from the homepage. If you’re a new user, click the yellow “Join” icon in the upper right corner of the page to establish your first account. The form where you may start entering your personal information will open. You must provide your title, first and last names that match those on your legal identification, your date of birth, your email address, and your phone number before you can enter your postcode, as you can see below. Once you enter your postcode, a few of the other fields relating to your address will be filled in for you automatically.

Details required by William Hill

Details required by William Hill

The data relating to your future login credentials will be requested on the second page. You will be required to create and then enter a username. When logging into the website, you will use this. After selecting an appropriate security question, you must provide your security response. Make sure to use names and answers that you will remember since this will help you regain access if you ever lock yourself out of your account. You will be sent to the home page once everything is finished and your registration is complete. 

Step #2: Deposit your funds into your account

In order to deposit money, you need to open the e-wallet. Click “deposit” in the top right corner of the screen. A window will open and you may pick from a variety of payment options. Although debit cards are the default mode of payment, you may choose a different method from the list on the left side of the window if you’d like. Make sure you fill out every box with accurate information. Before you finish the deposit, check that all of your card information is entered accurately to ensure that your deposit goes through without a hitch.

Depositing at William Hill

Depositing at William Hill

Step #3: Making your bets in-play

From the homepage, once your account is funded, click “in-play” at the top of the top of the left sidebar. You will want to know what time the game is that you want to bet on and from here you will see a list of games currently taking place in a variety of sports. Choose the sport you want and you will see the available betting markets for that match.

Choosing an in-play bet

Choosing an in-play bet

As you can see, you can make an in-play bet the same way you would make a regular singles bet. Click on the odds you like from the games with the yellow timers to their left as these are the games happening now and the yellow shows how far into the match they already are. The bet slip is created as soon as you click on the bet you want to back and the next step is to enter your stake amount. If you wish to make an accumulator live bet then you can do so by selecting another 3 or more selections of in-play games. These will also add to the bet slip automatically. Make sure you make your bet quickly while in-play because the odds can change suddenly as the games progress.

Adding to your betslip

Adding to your betslip

Step #4: Settling your bets

Once you have placed your bets, you just need to wait for the games to end so you can see whether or not your predictions came true. Because you placed bets midway through each match, you won’t need to wait that long for the games to end compared to betting pre-match. If all of your accumulator bets were successful then you will receive your earnings automatically into your account wallet. If you wish to withdraw your funds then all you will need to do is enter your e-wallet and click withdraw which will open a similar window to the one where you deposited your funds. The process is straightforward and usually you will be able to withdraw using the same method you used to deposit in the first place. If you were unsuccessful then nothing on your account will change.

 

 

Sports in play betting and their bookmakers

As you already know, there are multiple sports available on live-betting services across the betting industry. But should you choose specific sites for each sport? Although there isn’t always a huge difference between each of the top bookmakers, there are some that have some slightly better features than others which can make the difference in your overall experience. Here are some examples of the nations favourite live bet sites and their respective best sports for the feature.

Sport Top bookmaker to bet in-play with
Football Bet365
Horse Racing 888 Sport
Cricket Kwiff
Tennis Bet 365
Basketball Coral
Golf William Hill
Snooker Paddy Power

How are the odds worked out in play?

The outcomes of the event will be taken into account by sportsbook providers when setting the odds for in-play markets. Don’t anticipate finding good odds if one team is 3 goals ahead of their competition or if a horse race has a clear winner. That does not imply that there is no chance of making money. To make your live in-play betting more effective, apply more subtle insights.

The instrument that online bookmakers employ to calculate the odds is the so-called odds compiler. It is a little challenging to describe what this tool does. They operate in a manner that is comparable to the way that dealers set pricing for various goods. Their system mimics how the game is played. One team will reduce the odds if they are constantly on the offence. On the other hand, if one team is constantly defending, there is a far greater chance that they will score the goal or win. This is probably the simplest method to explain how this algorithm works.

Is there a right time to make in play bets?

Honestly, no. Considering every game is completely different so there is no definite time, especially since the odds are constantly changing as the match goes on. The only tip we can advise however, is when you know a team will score or receive a goal, that is when it is best. That might occur at any time throughout the game. But that only serves to increase the fun factor of live sports betting. Before you make a financial commitment, you may occasionally wait for the best odds and hope that the team scores.

Tips to be successful when live betting:

In order to make successful bets of any kind you will always do better when focusing and actually paying attention. This is especially true for live betting as it takes a lot more concentration and for you to be more aware. If you know as much as possible about the event and the teams taking part then you are already part way there which will help you in succeeding as often as possible.

  • Understand the sport, event, and know about the teams involved
  • Compare each of the bookmakers in advance
  • If possible, choose the platform with live streaming as well
  • Always work with the bookmaker with the highest odds
  • Try to limit your distractions while the event takes place
  • Don’t assume you have to change your betting strategy
  • Don’t make too many bets on one active game at a time
  • Don’t just use live betting to try and win back previous losses

This looks like a long list to follow but many of these tips are also relevant to other types of betting too so the skills are transferable. Always make sure to do research and really know what you’re doing to try and lessen any risks associated with betting in play. Even with all of these tips, you shouldn’t forget to have fun since betting can be a very enjoyable experience when you don’t go overboard and lose too many funds outright.

Final thoughts on using live bet sites

One of those hobbies that always provides a high degree of fun is live betting. It varies enough from pre-match betting. Live betting allows punters to make last minute bets as they can see any sudden changes take place, which adds to the excitement and attraction. We hope that our guide will point you in the direction of the top live betting sites and that you enjoy yourself while using it. While it does present a riskier form of gambling to get involved in, it is nonetheless fun. That’s why, using this guide full of tips, tricks and benefits you’ll have all the information and tools required to start live betting yourself.

About the author

Carl Hughes

Editor

Carl Hughes

Editor

Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".