New Betting Sites for 2021
When it comes to the world of betting, a few names seem to dominate the market. However, we shouldn’t ignore the good work of new betting platforms entering the industry. Just because they don’t have a history behind them, this doesn’t mean they can’t offer a promising service.
Recommended New UK Betting Sites:
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Bonus
- New Betting Website
- £30 for New Customers
- Establish in the EU - New to UK
- New Betting Site
- £15 New Customer Offer
- Excellent Casino
- £20 New Customer Free Bets
- Betting + Casino
- Large Markets
- New Betting Site
- £10 New Customer Offer
- Great For Racing
- £30 New Customer Offer
- Bet Builder
- Sport, Casino & Poker
- New Customer Offer (£50)
- Independent brand
- Great Selection Of Markets
- New UK Bookmaker
- £40 New Customer Offer
- Unique Design
- New Customer Offer (£25)
- Great Racing Odds
- iOS & Android App
- £10 New Customer Bet
- Sports + Casino
- Competitive Odds
- New Bookmaker
- £10 for New Customers
- Great Customer Service
- £100 New Customer Bonus
- Great Odds & Customer Service
- Fresh Design
- £10 New Customer Bonus
- Well Known Brand
- Sports + Casino
- New Customer £10 Bonus
- EU Brand
- Excellent Customer Service
- New Site
- £10 New Customer Offer
- Sports & Casino
- New Customer Offer: £100 Free Bet Credit
- Excellent for Spread Betting
- Market leader
- New Betting Site
- 30% Acca Bonus
- UK Offers
- £30 in Free bets
- New Customer Offer
- Great Range of Sports (inc eSports)
- New Betting Site
- £10 in Free Bets (New Customers)
- ProgressPlay
- New Website
- New Customer Offer: £20
- ProgressPlay Platform
- New Site
- £30 New Customer Bonus
- ProgressPlay Platform
- £100 New Customer Bonus
- Great Odds & Customer Service
- Fresh Design
Get a 50% upto £100 Bonus!
- New Customer Offer: £100 Free Bet Credit
- Excellent for Spread Betting
- Market leader
Get £100 in Free Bets Credit
- £10 New Customer Bonus
- Well Known Brand
- Sports + Casino
Get a 100% up to £100 Bonus
- New Customer Offer (£50)
- Independent brand
- Great Selection Of Markets
£50 Free Bet if an event occurs
- New Betting Website
- £30 for New Customers
- Establish in the EU - New to UK
Bet £5 Get £30 in Free Bets
- £30 New Customer Offer
- Bet Builder
- Sport, Casino & Poker
Bet £10 get £30 in Free Bets
- New Site
- £30 New Customer Bonus
- ProgressPlay Platform
Bet £10 Get £30 in Free Bets
- £30 in Free bets
- New Customer Offer
- Great Range of Sports (inc eSports)
Get £30 in Free Bets!
- New Customer Offer (£25)
- Great Racing Odds
- iOS & Android App
£25 Free Bet + promotions
- New Website
- New Customer Offer: £20
- ProgressPlay Platform
Bet £10 Get a £20 Free Bets
- £20 New Customer Free Bets
- Betting + Casino
- Large Markets
Bet £10 Get £20 in Free Bets!
- New Betting Site
- £15 New Customer Offer
- Excellent Casino
Bet £10 get £15 in Free Bets
- New Site
- £10 New Customer Offer
- Sports & Casino
Bet £10 Get £10 at EnergyBet!
- New Betting Site
- £10 New Customer Offer
- Great For Racing
Get £10 in Free Bets!
- New Betting Site
- £10 in Free Bets (New Customers)
- ProgressPlay
Bet £10 Get £10 in Free Bets
- New Bookmaker
- £10 for New Customers
- Great Customer Service
Get a £10 Welcome Bonus at LV Bet
- £10 New Customer Bet
- Sports + Casino
- Competitive Odds
Bet £20 get £10 Free Bet + £3000 in prizes
- New Customer £10 Bonus
- EU Brand
- Excellent Customer Service
Get a £10 Bonus on signup
- New Betting Site
- 30% Acca Bonus
- UK Offers
Get upto a 30% Bonus on Accumulators
Benefits of Choosing a New Betting Website
For those who are still sceptical, perhaps you’ve been playing on one of the big names for several years, there are many benefits to choosing a newer service. This includes:
Strong Welcome Bonuses – As we all know, the sports betting niche is an extremely competitive one. When watching a sporting event on the TV, we’re bombarded with advertisements of companies all trying to get us to sign up. As more betting websites flood the market, they’re all vying for attention; one of the ways they do this is through rewarding welcome bonuses.
Competitive Odds – Furthermore, new betting services don’t tend to have the same costs as the more traditional options. With companies like William Hill and Ladbrokes, they have to account for physical stores, rental agreements, staff costs, and more. On the other hand, many of the newer betting websites have low costs and can therefore be more generous with odds.
Modern Features – Again, new betting sites are coming into a world where in-play betting and cash-out features are the norm. Many years ago, a company offering this type of service would be considered futuristic. Now, they’re a necessity. With a new site, you’re likely to have all the modern features whether it’s live betting, cash out, live streaming, or even a mobile app.
That’s right, most experienced betting platforms started with a desktop website and were then forced into modernising with a mobile app. At the very least, they had to ensure that the website was responsive for all devices. On the other hand, new sites start with mobile in mind and this guarantees a strong performance for all mobile players.
New Start – For some, it might just be that you want a new start away from the famous names of this world. You’re on a losing run, you’ve got losses on an old account, or you don’t get the promotions you deserve on another platform, a new betting site is a great way to start afresh. Of course, we would never condone chasing losses by creating an account on a different platform.
Banking Methods – Coming into a new world, newer services are also more likely to embrace the eWallet wave we seem to be experiencing at the moment. Every service allows deposits through bank cards, but what about the following:
- Sofort
- Trustly
- Siru
- Boku
- GiroPay
- Zimpler
- SEPA
- Paypal
If you have a favourite eWallet for betting, you’re more likely to find them on newer websites compared to older ones.
Highest bonus new betting sites:
Sort by: rating
Bonus
- £125 New Customer Offer
- New Betting Site
- Nice Design
- £100 in Free Bet Credit!
- Excellent for Spread Betting
- Market leader
- £100 Welcome Bonus
- Great Odds & Customer Service
- Fresh Design
- New UK Bookmaker
- £40 New Customer Offer
- Unique Design
- New Betting Website
- £30 for New Customers
- Establish in the EU - New to UK
- £100 in Free Bet Credit!
- Excellent for Spread Betting
- Market leader
Get £100 in Free Bets Credit
- £100 Welcome Bonus
- Great Odds & Customer Service
- Fresh Design
Get a 50% upto £100 Bonus!
- New UK Bookmaker
- £40 New Customer Offer
- Unique Design
Claim a £40 Welcome Bonus
- New Betting Website
- £30 for New Customers
- Establish in the EU - New to UK
Get £30 in Free Bets
- £125 New Customer Offer
- New Betting Site
- Nice Design
Claim £125 at Sport Nation
How We Rate New Betting Websites
If a betting website is new, this doesn’t mean it automatically gets the nod of approval from us. Thankfully, you have an experienced and reliable partner to filter out the fantastic from the ‘not worth your time’ services. So, how do we rate new betting websites and decide which ones to recommend?
First and foremost, we consider every aspect of a betting website. If you see a name on the list above, be confident that we’ve tested the website and everything it has to offer. Some of the key areas for us include:
- Competitive odds
- Clean and sleek website (with simple navigation)
- Strong mobile offering (whether through a browser or app)
- Live streaming, cash out, in-play betting, and other modern features
- Coverage of many different sports and markets
- Enticing welcome bonuses
- Worthwhile promotions for existing players
- Low restrictions on successful accounts
- Responsible Gambling features
- Good customer support
- Lots of banking methods
We appreciate that no business is perfect and therefore we might not find a service that offers all of the above, but there’s a difference between offering a respectable customer support and no points of contact at all. A customer support team might not be available 24/7, but it could still find its way onto our list if the rest of the service is strong.
Of course, we also consider the basics such as licenses. If a new betting website doesn’t have a license from the UK Gambling Commission, we won’t recommend it. Therefore, all you need to do to choose between the new sites is see which one meets your needs the best. What one has the right sports and markets? The right banking methods? The right in-play betting features?
Top 10 Newest Betting Sites:
Rank | Betting Sites | Bonus | Claim |
---|---|---|---|
1st | PariMatch | £30 in Free Bets | Claim |
2nd | Mr.Play Sport | Bet £10 get £15 | Claim |
3rd | Mansion Bet | Bet £10 get £20 in Free Bets | Claim |
4th | Betiton | £10 in Free Bets | Claim |
5th | BetRegal | £10 Free Bet | Claim |
6th | Quinnbet | £10 Free Bets | Claim |
7th | Hopa | Bet £10 get £10 | Claim |
8th | EnergyBet | Bet £10 Get £10 | Claim |
9th | 888sport | Bet £10 get £30 | Claim |
10th | StarSports | £50 if Event Occurs | Claim |
Can you Trust a New Betting Website?
Before moving on, we wanted to touch a little on the trustworthiness of new betting websites. The reason why older betting names are so popular is that they are credible, and we trust them. Entering our bank details and other sensitive information into a new betting name is daunting, but this shouldn’t be a concern. As long as you check for a UKGC license and stick to trustworthy pages like this one, you won’t encounter any issues.
Over the years, the UKGC has tightened its control over the betting niche. In fact, so much so that the following have all received hefty fines:
- Betway
- William Hill
- Flutter Entertainment (Betfair and Paddy Power)
As time goes on, the UK Gambling Commission has proven its control over the industry and the fair environment for all players. If a website has the seal of approval from this source, you can be confident that they have practices in place to offer a safe experience while securing your personal information from the wrong hands.
As well as our own reliable reviews and guides, we also recommend reading the reviews of other players. If there’s an audience you can trust, it’s the people looking for a similar experience to yourself. If 98% of people have reviewed a new betting website positively, this should ease the nerves somewhat.
Betting Websites and White Labels
Traditionally, betting companies would generate their online presence by building everything from the ground up. For newer businesses, there’s an easier way to start a betting website (and it’s another reason why start-up costs are so low!). Essentially, they buy a ready-made sportsbook and then make small adjustments from here. Rather than making everything from scratch, they have a starting point and can bypass the web designers, long hours of development, and other issues.
For instance, SB Tech is one of the leading providers in this market. If somebody wanted to create their own betting website, they would first get in touch with a service like SB Tech. From here, they decide what to do themselves and what to outsource. This includes markets, banking methods, games, promotions, and more.


If you were wondering why so many new betting websites were entering the market, this is exactly the reason. Previously, you needed a healthy wallet to start a betting website, but this is no longer the case with most of the work already done by betting providers. There are two benefits of this for us players:
- We’re guaranteed a certain level of quality with the sportsbooks (this wouldn’t be guaranteed with small companies all creating their own sportsbook)
- It opens the door to lots of new betting sites (and competition brings stronger odds and fantastic promotions!)
Ultimately, the amount of work performed all comes down to the needs of the company. For instance, some betting websites will just want the markets while doing everything else themselves. On the other hand, we’ve seen betting websites take everything from a provider including promotions, payment systems, customer service, licenses, and more. You’ll spot the companies who take most features from a provider because they’re essentially the same but with some stylistic differences.
New Betting Site Offers:
Types of Welcome Bonus
If you’re interested in joining a new betting website, you need to get familiar with the different types of welcome bonus on offer. While some will offer a deposit bonus, others will go for free bets, but how do they work?
- Deposit Bonus – As the name suggests, this is a bonus presented to the player after depositing for the first time. Be careful when choosing a deposit bonus because it’s important to look at the percentage and the figure. For example, 50% of £200 is the same as a 100% bonus on a deposit of up to £100.
- No Deposit Bonus – You guessed it; this is where the platform offers a bonus even without a deposit. Unfortunately, this is a rare sight these days because it’s a risk for the platform to offer. If you see one, be sure to snap it up (if the website is also a high-quality one).
- Free Bets – After depositing, the website might credit your account with a free bet of a certain value. Be aware, you will only receive the winnings from free bets and not the stake itself. Also, some free bets come with a wagering requirement before you can withdraw.
- Matched Bonus – If all the numbers were confusing in the deposit bonus section above, a matched bonus is easier to follow. Whatever you deposit, the website will match (up to a certain value). While some websites match up to £20, others go to £50 and beyond.
- Mobile Bonus – Finally, some betting sites are encouraging players to switch to a mobile device by tailoring their welcome bonus. Therefore, you’ll receive a free bet or another bonus just for depositing and playing on a mobile device.
Verification Process
In recent years, we know that players have been frustrated by the extra verification laws when opening an account. However, these laws were introduced as a measure to identify all players and provide a safer environment for all. It might be annoying to verify your identity or address, but it’s something required across all platforms now, even the older ones.
If you’re just joining a betting website for the first time, betting websites now ask all users to prove their identity either at the point of registration or when withdrawing for the first time. This is broken into two sections:
- Proof of Address – This could be a bank statement, driving license, utility bill, or any other official document stating your name and address.
- Proof of ID – The most common forms of ID are a passport and a driving license.


If you have a big sporting event in mind for your new betting website, we urge you to register for your account as soon as possible. The last thing you want is to be held up by the verification process and miss all the great betting opportunities.
For those worried about security, all betting companies now use encryption technology and take other steps to keep your data secure. When depositing or withdrawing, you will need to meet additional requirements, and this is to prevent money laundering. As long as you’re not doing anything untoward, you have nothing to worry about. Once you’ve gone through all the basic security steps, you’ll use the account as normal with little disruption.
Other Important Features of New Betting Sites
Before we go through some of the common questions in this field, we first want to touch on a couple of the additional features of betting websites. Although they don’t make or break the experience, they can still add great value.
- In-play betting
- Live streaming
- Cash out
- Responsible Gambling account settings
- VIP/loyalty scheme
- Virtual sports
As always, the features you focus on depends on how you like to experience the betting world. While some like to watch sports on a betting platform, others like to be part of a VIP system where they earn rewards for points. In terms of Responsible Gambling account settings, this includes reality checks, deposit limits, self-exclusion, time outs, and self-assessment checks. These days, the very best platforms will also provide resources and links to gambling addiction organisations.
FAQs
To finish, here are some of the most commonly asked questions relating to new betting websites.
Can you trust the wide market of new betting sites?
Yes, the sites in which we list here are all trusted by us. If opting for finding new options then ensure protected payment is used when gambling. Also, the use of second party payment such as PayPal should aid in protecting your details. It is, more often than not, however, easy to tell a fake site from an up and coming site simply by the professional look and feel of it.
If I’m currently registered with a different betting site, what is the benefit of switching to a new betting site?
Switching to a new betting site not only offers a new experience, but it may also advertise the opportunity for further promotions and rewards to it’s regular and or new customers. Think of it this way, if you are a regular to a current site however receive little to no rewards for your commitment then these new betting sites may be able to offer you this, allowing you to get the most bang for your buck.
What new betting site would you recommend?
Currently, there is a wide range of new exciting betting sites being introduced to the market. FansBet, however, is one that particularly stands out from the crowd. FansBet creating a new feature allowing your losses to go to your favourite team, making the losses that bit easier whilst the wins that much better! Not only that, but FansBet also offers a free £20 bet as a one time offer if you bet £20, providing a great experience from the start.
What should I look for in a new betting site to ensure a quality experience?
When choosing a new betting site, try looking for aspects which apply directly to you. For example, 21st-century betting sites often include both a desktop version and a smartphone app allowing for a simplistic betting experience at your fingertips.
A new betting site should be clean, and have simplistic apps and desktop experiences to ensure a high-quality experience. Although the majority of bookmakers operate on desktop and smartphone apps, some bookmakers create their own programmes to be used on PC. These programmes, if created correctly allow for a much simpler and enjoyable experience, often allowing for interactions between new users. If these are done correctly then this is definitely a sign to look for when finding a new betting site.
In order to ensure the success of a new betting site, they must have experienced players and experienced staff. Simply looking through the site you will know if this is the case. Look for indications of a well-laid out site, offers for the experienced gambler and plenty of unique opportunities in which they are offering, this tends to be a sign of good expertise to lead in new customers.
What actions are new betting sites taking to become highly ranked?
New betting sites need to be highly reliable and innovative to compete in the highly competitive market of bookmakers. Often you see bookmakers investing and developing high-spec smartphone apps to keep up with the trends, allowing for live betting, live withdrawal in-play and a simplistic and clean look to them. This is accompanied by their desktop website which inevitably needs to be professional looking and user-friendly. It is more often than not to find offers available from the bookmakers to lure in potential customers, such as signing deals and promotions.
Is there a name that rises above the others at the moment?
When it comes to new betting platforms, it doesn’t get much newer than Betiton. Opened in 2020, we’ve seen lots of people asking whether or not they deserve a chance. One of the benefits of being new to the competitive industry is the low-risk approach, unlike anything big bookmakers can do. This allows new bookmakers to try different approaches and experiment with different systems in order to provide the best experience possible to their customers – for example, this may include different betting options, sports which rarely receive attention or the development of new deals within casinos or slots.
Some highly ranked new betting sites;
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Get a £10 Free Bet at Ruby Bet when you bet £10 and signup via Find Betting Sites.
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Mr Play offer new sports customers a £10 Free Bet when thet bet £15 after signing up with Find Betting Sites.
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When it comes to new betting platforms, it doesn’t get much newer than Betiton. Opened in 2020, we’ve seen lots of people asking whether or not they deserve a chance.
Summary
The addition of online gambling has transformed betting entirely, allowing for live bets to be placed on huge sporting events with a wide variety of different bookmakers available to do so. With the addition of new betting sites, however, comes a wide variety of different questions in which often, the user wishes to know before diving in. Hopefully, you now have the answers you need to find a fantastic betting website to meet your needs both now and long into the future. If you’re not worried about the experience and long histories, many new betting sites are well worth a go!