bet365 Launches Lotto365


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Carl Hughes Betting Expert

Updated:January 6, 2023

In an exciting announcement for bettors in the United Kingdom, bet365 has revealed the launch of a brand new lottery product named Lotto365. A live lottery product, Lotto365 will attractively enhance the lottery output of bet365, which is one of the leading UK betting sites. The lottery offering is launched in partnership with Sports Information Services (SIS), the UK betting provider behind popular lotto game 49’s.

As part of this new deal, SIS will run the live draws product exclusively for bet365. Other services such as live 24/7 betting will also be made available to customers as part of the deal. The new Lotto365 will run 23 hours a day and will offer live draws every 5 minutes. The whole operation will be run out of the SIS Milton Keynes-based offices, from where the draws will be streamed.

The format of Lotto365 will be “pick 5 from 36”, and the jackpot will be £100,000 for customers who bet £1 and get all 5 numbers right. Several smaller prizes will also be available, for example if customers predict only 1 out of the 5 numbers. To make the game more interesting, Lotto365 will also feature other betting options, such as predicting the colour of the drawn balls, and guessing whether a number would be odd or even.

While the game is going to be initially broadcast in English, bet365 and SIS are planning to soon stream in multiple other languages in order to improve betting experience and allow more bettors to enjoy the stream. Players will be able to check their results on the website.

bet365 is one of the leading UK betting sites and features at No.4 in our list of best betting site offers for January 2023. It currently offers a “bet £10 get £50” introductory offer for new customers, which is paired with its large variety of betting markets and no withdrawal fees.

Speaking about the new Lotto365 product, a bet365 representative said:

“Lotto365 reaffirms our commitment to investing in a high-quality lottery portfolio. It’s a key product for many bettors within the bet365 group, and this new offering will be highly appealing. SIS and 49’s have a long history of producing best-in-class lottery content and SIS was the partner of choice to support the development of Lotto365.” 

SIS, a UK betting provider with vast experience in the sports betting and iGaming industry, is the favourite choice for 24/7 betting services, content, and production for retail and online bookmakers across the world. The content provided by SIS is of a high quality and the emphasis is always on seamless and enjoyable bettor experience. SIS services include live pictures, on-screen graphics, real-time data, and a wide variety of betting triggers, markets, and customisable pricing.

Discussing the new lotto product created exclusively for bet365, SIS Head of Product Proposition Jessica Mills said:

“We are very pleased to be partnering with bet365 to deliver this exciting new project. Our 49’s Product team has worked very hard to support the creation and development of Lotto365. The launch of Lotto365 is a testament to the outstanding reputation and heritage of our 49’s product portfolio, which has been delivering high quality and reliable live numbers draws for over 25 years. It’s been a real team effort with bet365 throughout this project and we’re confident that the product will attract a wider audience of players.”

49’s is behind some of the UK’s favourite games offered by a number of bookmakers online and in physical betting locations. The engaging content and presentation appeal to a large variety of bettors and are available 24/7/365. 49’s portfolio features over 200,000 betting events per year. Some of the most popular games include 49’s Original Live Draw, Fast 15’s, 39’s, World Lottos, and Irish Lotto Bet. Some of the games, such as Fast 15’s, are drawn every 15 minutes, allowing for wider bettor participations and more opportunities to win.

49’s products and services are very popular amongst bookmakers in the UK and worldwide for a number of reasons. The frequent betting events round the clock have been proved to keep existing customers engaged, attract new bettors, and provide all-round enjoyment and customer satisfaction. 49’s The Original Live Draw is a household name in the UK and a favourite pastime with UK bettors. UK lotto providers offer the game because of its high-quality, high-margin number draws, engaging live presentation, and popularity with customers across the world who have participated in the game for over 25 years. Customers have to pick 6 numbers out of 49 and have the chance to win a jackpot if they predict all 6 numbers, or various small prizes if they get 1 or more balls right.

Following the recent development and expansion of both bet365 and SIS, the new deal is an exciting milestone for UK bettors. This is a strong start for 2023 which will undoubtedly be followed by the release of more products and services to the UK and global betting market.

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About the author

Carl Hughes


Carl Hughes


Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".