Betting Site BetVictor and CEBL Sign a New Partnership Deal


  • News
Carl Hughes Avatar

Carl Hughes Betting Expert

Updated:May 22, 2023

BetVictor, one of the oldest bookmakers in the UK, continues to expand its global presence and activities. The betting provider has just announced a new partnership with the Canadian Elite Basketball League (CEBL). The deal will see BetVictor feature in a number of campaigns and activities throughout the Canadian Basketball Season. BetVictor has lost no time in making its presence in Canada known, having become one of the licenced betting sites in Ontario in June 2022 through an approval granted by the Alcohol and Gaming Commission in Ontario (AGCO).

The partnership with CEBL means that BetVictor, which is one of the leading betting sites in the UK, will make significant progress in its quest to become a household name amongst bettors in Canada. CEBL is the top tier of Canada’s professional basketball, and a partnership with the league will ensure that BetVictor will reach a massive audience and a large number of prospective bettors. The new deal between the betting site and CEBL makes BetVictor the official sports betting partner for Canadian professional basketball, a prestigious and influential position that many betting sites in Canada would have liked to occupy.

It is very likely that BetVictor’s VIP position in CEBL will benefit customers of the bookmaker. To mark the special relationship between the bookmaker and the basketball league, BetVictor is expected to provide its customers with preferential deals, promotions, bonuses, and odds for games and events marked by the league, thus also ensuring its ongoing competitive power against rival sports betting sites offering CEBL betting markets. BetVictor will also feature throughout various campaigns, CEBL broadcasts, activities, and media platform events throughout the basketball season, thus further increasing the betting site’s reach amongst fans of Canadian professional basketball.

BetVictor’s Senior Sportsbook Content, Display, and Engagement Executive Samuel Boswell spoke out about the deal with CEBL:

“This partnership provides us with a unique opportunity to connect with Canadian basketball fans and showcase our commitment to providing the best sports betting experience possible. We have an extensive range of sports betting options. These include live in-play betting, parlays and futures markets. Fans can bet on the games they love and experience the excitement of basketball like never before. Through our partnership with the CEBL, we hope to promote responsible gambling and provide fans with the tools they need to gamble responsibly.”

Another benefit that will come from the new partnership is that customers of BetVictor’s betting sites in the UK and other betting jurisdictions will enjoy more markets and betting options related to Canadian professional basketball – an area of sports betting that is not the most popular or mainstream in the UK and Europe. BetVictor is likely to take advantage of the partnership with CEBL and attempt to attract new bettors with a variety of competitive introductory offers and bonuses. At present, BetVictor has an extremely competitive new customer offer of “Bet £10 Get £40” available through our review page.

CEBL also commented on the new partnership with BetVictor, with Co-founder and Chief Executive Mike Morreale stating:

“This partnership with BetVictor will not only offer cutting-edge online gaming experience to users but also an increased awareness of the CEBL brand globally.”

It has become apparent that one of the main reasons why BetVictor became the preferred choice of partner for CEBL instead of other betting sites is its ability to provide seamless and reliable online sports betting across a variety of platforms and channels. BetVictor’s omnichannel betting experience is one of the most sophisticated offered by any bookmaker in the world, and the company’s extensive experience in the betting and gaming industry ensures excellent customer experience and user-friendly interactions at all times.

In addition to sports betting, BetVictor is also known for casino and live casino online services, and virtual sports betting such as eFootball, eBasketball, and eRacing. In terms of conventional sports, customers of the bookmaker can choose from a wide variety of markets in addition to the popular options, with table tennis, water polo, speedway, netball, handball, and bowls being some of the options. BetVictor is also a good place to wager on non-sports markets such as entertainment and politics.

The new partnership between BetVictor and CEBL will certainly ensure that the betting site consolidates its position on the Canadian betting and gaming market by reaching a large audience of prospective customers and bettors. It is likely that the initial period of partnership between the two parties will be subject to extension if both find it beneficial.

About the author

Carl Hughes


Carl Hughes


Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".