Betting Site BoyleSports Expands Gaming Portfolio Through Pariplay Partnership


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Carl Hughes Betting Expert

Updated:February 20, 2023

BoyleSports, one of the leading betting sites in the UK and Ireland, has announced its partnership with betting content provider Pariplay as part of its continued effort to diversify its portfolio of online games. Through the new agreement Pariplay, which is part of Israel-based B2G and B2B betting technology provider NeoGames, will provide BoyleSports with content for its betting sites across several jurisdictions.

Customers in the UK and the Republic of Ireland will be able to take advantage of proprietary betting content from the Pariplay Wizard Games and the Fusion® platform. In addition to this, a large number of games from Pariplay’s extended aggregation platform will become available to customers of betting sites across all jurisdictions in which BoyleSports operates.

Discussing the new deal with Pariplay, BoyleSports Gaming Director Steve Payne commented:

“Pariplay®’s offering consists of some of the premier titles from across the industry, fitting a huge variety of player preferences. We’re very happy to see key games go live in the UK and Ireland, as we look to further grow our footprint in our core markets and beyond. This is an important deal for us as we look to bring great content to diverse audiences, and we’re confident it will be a success for all parties involved.”

Pariplay is one of the well-known names in the betting and gaming business. Its motto is “The Number 1 Betting Aggregator” and since its creation in 2010, the company has been providing outstanding betting and gaming content and services to betting sites across the world. Pariplay is currently licenced by 16 different gambling commissions and regulatory bodies, and also certified or permitted to work in about 30 different jurisdictions across the world. In addition to its own proprietary betting content and games, Pariplay’s portfolio collects betting content from many other provider such as Pragmatic Play, Stakelogic, Evolution, Inspired, and many other B2B betting providers.

As part of its extensive portfolio of services, Pariplay offers betting sites a bespoke content delivering system known as Fusion®. This comprehensive platform offers a large number of tools and services tailored to the needs of betting sites in order to help them improve their conversion and retention of bettors, and manage their bonus offerings better. The system comes with 24/7/365 support and assistance from Pariplay in order to give bookmakers the peace of mind that they would be able to resolve any potential issues immediately. This sort of reliability, and the high-quality, dependable services Pariplay offers has made it a popular choice amongst bookmakers, and in the UK the company has become the preferred provider of gaming content for popular betting sites such as Entain Group’s Ladbrokes, Coral, and bwin, and the websites part of 888 Holdings – 888sports, 888casino, 888bingo, and William Hill.

One of the exciting tools available through the platform is the Pariplay Tournaments system, which allows betting sites to create exciting and engaging tournaments for its customers with simple and user-friendly configuration. The tournaments include real-time leaderboards and statistics, work across all platforms without the need of any complex setup, and allow for segmentation and flexible rewards. The platform also provides advanced lucky wheel solutions, as well as raffle products and an independent bonus wallet featuring real-time engagement, triggers, and promotions.

The deal with BoyleSports is of great importance for Pariplay as the bookmaker is one of the best-known in the UK and Republic of Ireland. The company is clearly on a streak as shortly after, it announced another partnership with Swedish sportsbook and live casino operator Betsson. Speaking about the new contract with BoyleSports, Pariplay VP of Sales Andrew Maclean said:

“We’re delighted to partner with BoyleSports, a supremely well-known brand across the UK and Ireland. Taking both proprietary content and third-party games live across multiple jurisdictions highlights the agility and scalability of our Fusion® platform, and we are confident it will be a game changer for the BoyleSports casino offering.”

BoyleSports has started 2023 strongly with several important announcements. At the beginning of February, the company entered the South African betting market for the first time, adding the country to its portfolio of betting sites. This news followed an announcement from mid-January that the bookmaker had become the official sponsor of Northern Ireland Football League club Crusaders F.C. Having fully recovered from the challenges of the Coronavirus pandemic, the bookmaker is on a quest to grow and expand across all jurisdictions, and closed 2022 with a number of new shops set up in England. The new deal with Pariplay shows BoyleSports’ continued commitment to customer satisfaction and improved user experience, and is exciting news to customers in all its jurisdictions.

About the author

Carl Hughes


Carl Hughes


Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".