Betting Sites Platform Provider BetConstruct Integrates BETER Solutions


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Carl Hughes Betting Expert

Updated:May 12, 2023

A new deal between software and platform provider to betting sites BetConstruct and B2B betting content and data provider BETER will see the two companies work together in order to provider bettors with the ultimate user experience in eSports betting. The two leading betting solutions providers already worked together before the deal, however the new partnership will see all of BETER’s portfolio of products and services shared with BetConstruct.

In addition to the services already provided to BetConstruct, BETER will now share all of its sports and eSports services with the award-winning betting platform provider. BETER also develops B2B live casino services, which BetConstruct will also take advantage of. BetConstruct is a B2B company, and all of BETER’s services, tools, and products will be passed on by the numerous popular betting sites in the UK and globally who use BetConstruct’s platform, betting software, and technology.

Discussing the new partnership, BetConstruct Head of Sport Tigran Meliksetyan said:

“As a top player in the igaming industry, we are constantly striving to expand our horizons and forge new partnerships. We are confident that integrating BETER’s offerings into our versatile and award-winning platform will derive significant benefits for our partners. We look forward to a long and prosperous partnership with BETER.”

BETER provides content, information, and data services in relation to a large number of sporting and eSports events. Across the betting industry, BETER is also known for its popular Setka Cup tournaments which feature coverage of table tennis matches held in-house. BETER also provides access to a variety of competitive gaming events such as CS:GO games and tournaments, eFootball, and eBasketball. This is achieved through the eSportsBattle brand.

It is believed that one of the main reasons why BetConstruct was interested in the partnership with BETER is the latter’s proven track record in delivering significant increase in customer engagement. Industry experts comment that BETER’s products and betting solutions will allow the betting sites who use the BetConstruct platform to create and provide more frequent betting opportunities to bettors, especially because the thousands of events streamed through BETER are available 24/7/365.

Commenting on the deal, BETER Chief Revenue Officer Yori Arami said:

“We’re excited to build upon our partnership with BetConstruct by offering our top-tier sports & esports content, along with our premium live casino services. BETER’s events are tailored to meet the demands of the modern player, with fast-paced and thrilling betting opportunities. Our in-house trading team ensures sustainability and high average margins. So we’re confident that this collaboration will bring great results for both BETER and BetConstruct.”

Founded in 2018 as a sports content start-up, BETER has quickly risen to the top of the UK and global betting and gaming industry through its reliable, cutting-edge products. The company is confident that it understands the needs of betting sites and bookmakers, and the reason why it was created is to fill an obvious gap in content, information, and data services which was detrimental to the acquisition, retention, and engagement of bettors. Today, BETER offers a large variety of products and services. It is known for its industry-leading Sports Odds feed, the eSportsBattle platform which hosts in-house eSports games and tournaments, and the BETER Live services which provide a variety of live casino products, gaming solutions, and activities.

An important part of the service provided by BETER is its outstanding compatibility. The technically complex and challenging task of integrating its solutions with BetConstruct’s pre-existing systems, and thereafter integrating those with the betting sites using BetConstruct, is impressively tackled without any hiccups by BETER. All parties involved benefit greatly from BETER’s wealth of industry experience and technical know-how. To top it up, BETER is a leader in the development of iFrame betting solutions, which are easy to integrate and very reliable. With non-stop customer support and the added benefit of marketing assistance and advice, BETER pride themselves on being the go-to provider of betting data and content for betting sites who offer eSports betting.

It is certain that BetConstruct’s customers will appreciate the diversification of the company’s portfolio through this new partnership. BetConstruct is used by a number of popular UK betting sites such as vBet and RubyBet, and their customers will soon be able to access the new services provided by BETER and available through the BetConstruct platform. Having had a successful 2022, BetConstruct is set to sign a series of deals with betting sites and betting content providers in the coming months, and the deal with BETER shows the calibre and standard that can be expected of any future deals.

About the author

Carl Hughes


Carl Hughes


Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".