BetVictor Announces Deal with TalkSport Bet

One of the leading UK online sports betting sites BetVictor has announced a new partnership with PA Betting Services and TalkSport Bet. The deal will see the three companies working together to provide TalkSport Bet customers with exciting horse racing content and betting data from several countries, including the UK, Japan, and South Africa.

The launch of new online sports betting platform TalkSport Bet was first announced in August 2022, when BetVictor Group announced that it will support popular sports media and radio outlet TalkSport in its endeavour to enter the UK sports betting scene. The launch took place in November 2022, with BetVictor providing B2B services in terms of sports betting platform, betting and gaming technology and software, and also BetVictor’s bespoke suite of safer gambling tools. Discussing the launch of the new sports betting service at the time, BetVictor Group COO Brent Almeida said:

“We’re delighted to be partnering with such a well-respected sports brand. TalkSport Bet will take the great things about TalkSport radio, and add a betting experience to offer players more ways to enjoy sport and engage with their favourite sporting events.”

With TalkSport Bet providing an exciting introductory offer of “up to £40 in free bets”, now is a great time for new customers to experience the new content and information features the bookmaker has started providing as part of the partnership with PA Betting Services and BetVictor Group.

TalkSport is one of the best-known UK sports radio and a favourite of sports fans. It has covered important sporting events in the UK for many years. It holds licences to broadcast live games from the English Premier League as well as a number of other sporting events and leagues. Initially launched in 1995 as Talk Radio UK, it is the Global Audio Partner of the Premier League, and the only UK radio to offer 24/7 sports broadcasting, commentaries, and discussions. The launch of TalkSport Bet has been a success and the new deal with BetVictor and PA Betting Services marks a new milestone in its development.

PA Betting Services is a leading supplier of multimedia solutions to betting and gaming operators. The company prides itself on its unrivalled betting coverage which features sports betting, international horse racing, and greyhound races. The company has over 60 years of experience and offers a number of digital content solutions which, according to it, are “designed to create engagement and enhance interactions with customers.” Some of the sports, leagues, and sporting events covered by PA Betting Services include NBA, NHL, NFL, Golf, Tennis, Rugby, a variety of eSports, and much more.

Speaking about the new partnership, BetVictor Director of Sportsbook Eoin Ryan commented:

“We are happy to be partnering yet again with such a well-respected data provider for TalkSport Bet. Choosing to work with PA Betting Services made sense to us, as we can always rely on them to deliver accurate and quality data to our customers. We wanted this reliability of service for TalkSport Bet and its customers.”

BetVictor is one of the top choices of UK bettors when it comes to online sports betting and iGaming. Offering a wide variety of sports markets and games, the operator also provides casino and live casino games and a variety of promotions. BetVictor ranks at No.1 in our ranking of Best Betting Site Offers for January 2023 with an excellent “Bet £5 get £30” introductory offer. Founded in 1946, the operator has a wealth of experience in the betting and gaming industry, which translates in outstanding customer experience. The company knows what works when it comes to online sports betting and provides bettors with the some of the most popular markets, features, and content. You can find out more about BetVictor by reading our comprehensive BetVictor review.

PA Betting Services Director Eugene Delaney commented on the partnership:

“We are pleased to be the chosen partner of TalkSport Bet in their newly launched sportsbook. Being a key partner of BetVictor for many years, it’s exciting to see how they have diversified and continue to grow.”

This new three-way partnership is an exciting start of the year for all of the companies involved. Recent news and reports have shown that the sports betting and iGaming industry has finally recovered from the decline it saw during the Coronavirus pandemic, and partnerships like this one have been formed to ensure a continued engagement with new and existing customers, bettor retention, and ongoing innovation and modernisation of the services and features offered by bookmakers.