Checkd Media Creates a New Horse Racing Show for William Hill


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Updated:December 22, 2022

UK horse racing fans will be excited to find out that the partnership between William Hill and Checkd Media has been expanded upon. A new agreement has just been announced which will see Checkd Media produce a horse racing show for the UK sports betting and iGaming platform. The show will deal mainly with National Hunt horse racing and will air once a week.

Named The Inside Track, the show will run on Checkd Media’s The Winners Enclosure social channels. The show will deal mainly with the 2023 Cheltenham Festival and will provide viewers and listeners with the latest news, opinions and views, expert tips, and relevant information about the event. Regular Checkd Media host Kate Tracey will collaborate on the show with leading analyst and The Winners Enclosure favourite James Mackie. Every week, the show will invite a different special guest. Three confirmed guests so far include Norther Irish former National Hunt jockey Sir AP McCoy, extensively decorated former National Hunt jockey Andrew Thornton, and still competing National Hunt jockey Sam Twiston-Davies. Horse racing fans can also follow the show on William Hill’s YouTube channel.

Checkd Media is part of the UK-based Checkd Group which was founded in 2012. It is an organisation of sports fan who form social media communities and create products in order to make betting simpler and sport more interactive. In addition to Checkd Media, the group runs Checkd Dev, which is a team of sports betting and gaming industry experts responsible for developing the Checkd Media software and technology platforms and making sure that users have a seamless experience when it comes to the organisation’s product suite, websites, and native apps.

In addition to William Hill, the company works with a large number of the UK leading sports betting sites, including SkyBet, Paddy Power, Betfair, bet365, 888sport, Coral, Ladbrokes, and BetWay. The company also partners with brands such as MansionBet, JD Sports, PartyPoker, and talkSport. In 2021 and 2022, Checkd Group won the EGR Operator Awards for their Affiliate Marketing Campaign, and in 2021 they were the winners of Best Use of Social Media Award and the Innovation Award at the iGB Affiliate Awards.

Checkd Media UK Media Director Will Tyrrell commented on the new agreement, saying:

“The Inside Track is a show that’s packed with insight and tips and which aims to provide racing fans with all of the information they need to prepare for next year’s Cheltenham Festival. With guests of the calibre of Sir AP McCoy on board, we are sure that it will prove to be another big hit for our long-term operator partner William Hill, while also providing similar excellent KPIs to those achieved recently for No Tippy Tappy Football.”

No Tippy Tappy Football was a programme Checkd Media produced for William Hill which was extremely popular with football fans in the UK during the 2022 World Cup. Hosted by Natalie Pike and with former England Manager Sam Allardyce being a regular guest on the show, it ran for 8 weeks and provided useful insight, news discussion, and excellent sports betting tips to viewers and listeners. Those who missed the show but would like to catch up on it can find it on platforms such as YouTube, Spotify, and Apple Podcasts.

While the World Cup is over, William Hill continues to offer excellent betting odds across a variety of markets, and is one of the preferred sports betting sites in the UK. It currently runs an introductory offer for new customers – “Bet £10 get £30”, and feature in the best odds guaranteed betting sites list. Further to this, it has been announced that the new deal with Checkd Media and the success of the show will be boosted through a number of exclusive boosted bets provided by William Hill in the run-up to the Cheltenham Event.

William Hill’s Head of Sponsorship, Social and PR Daryl West was also excited about the new show:

“We saw from the success of No Tippy Tappy Football how Checkd is able to bring together expert opinion, tips and insights around major sporting events and with that in mind, it’s fantastic to be able to launch The Inside Track. We had no hesitation in asking Checkd to produce the show and expect the content to prove very popular with racing enthusiasts as we get closer to the biggest event on the UK calendar.”

One of the more exciting partnerships in the UK sports betting world for December 2022, this deal will certainly bring hours of fun for horse racing fans around the country, who will look forward to preparing for Cheltenham with leading UK horse racing experts. We will follow the show with interest and report any important information about it on our website.

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About the author

Carl Hughes


Carl Hughes


Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".