EGBA Reports Betting Revenue Stability

03.01.2023

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Carl Hughes Betting Expert

Updated:January 3, 2023

The European Gaming and Betting Association (EGBA) has published a report which shows that the betting industry has stabilised following the devastating effects of the Coronavirus pandemic. For the first time since the pandemic, the industry’s revenue has seen a growth on the pre-pandemic figures.

The report, jointly published with H2 Gambling Capital, states that, in 2022, the European gross gambling revenue amounted to £96bn, which is a 23 per cent rise compared to 2021. Compared to the pre-pandemic revenue in 2019, the figure represents an 8 per cent growth.

According to EGBA, one of the main factors for the revenue growth is re-opening of retail locations for sports betting and gambling following the end of the coronavirus restrictions. In addition to this, the report notes that online sports betting sites continue to grow, expand, and develop. While physical betting and gaming locations across Europe recorded a revenue of over £62bn, which is a 34 per cent increase from 2021, this still represents a 6 per cent drop from 2019 levels. Meanwhile, the online betting market recorded a 2022 revenue of £33.8bn, which is an 8 per cent growth from 2021.

The report, named European Online Gambling – Key Figures, is published annually and covers the European and UK gambling markets. It offers aggregated data across the different jurisdictions, and makes forecasts about the future of the betting market. The report also features information about online betting and gaming products and analyses the fully anonymised revenue and customer data provided by EGBA members such as the online sports betting giants Entain, bet365, Flutter Entertainment, Betsson Group, William Hill, and Kindred Group.

EGBA Secretary General Maarten Haijer commented on the report:

“Europe’s gambling market began to stabilise this year following the unprecedented upheaval and disruption of the pandemic. While the steady upward trend of online gambling continues, land-based gambling is now rebounding from the widespread shutdowns of casinos and betting shops during the past two years. The World Cup provided an uplift for operators this year, with several unexpected match results being friendly to the bookmakers.”

According to the report, 33 per cent of the European online gaming and betting revenue for 2022 was shared by members of EGBA. This amounted to a gross revenue of over £10bn. Out of this, 46 per cent came from online sports betting, and 45 per cent was from online casino games.

In terms of bettor statistics, the report shows that the European online betting and gaming sites had 29.8 million customers. These customers placed over 111.6 billion bets or stakes on the online sports betting sites of EGBA members. This number includes bonus bets and promotions, and the total value of the bets was £179.5bn. Out of this, £169.2bn was returned to customers in winnings, which means that 94.3 per cent of bets were returned to customers. Looking at the different types of betting favoured by customers, EGBA established that pre-match betting was on the rise. According to the report, 66 per cent of sports bets made online on the websites of EGBA members were pre-match bets.

The report also looked at licencing and licence holders. It states that member companies of EGBA were licenced to operate online sports betting sites in 21 different European countries. The total number of licences held were 225.

One of the most important functions of EGBA is that it aims to independently improve and regulate the sports betting industry in order to reduce and eliminate any potential risk of harm. As such, in December 2022, EGBA petitioned the European Commission for Standardisation, asking for it to publish a standardised list featuring all known markers used to identify gambling harm. According to EGBA, such a list will be crucial for early identification and prevention of gambling harm by detecting online sports betting behaviours and practices which are considered risky and harmful.

The petition has been supported by many leading European academics and experts who work in the field of harm prevention and who signed a joint letter to the European Commission of Standardisation, stating that the development and publication of such a list would go a long way towards encouraging collaboration, research, and study of the subject. This will ultimately help bookmakers improve their understanding of the potential issues faced by customers, and implement even more processes to help reduce them. Speaking about the campaign, Haijer said:

“A standard would be an essential element to help prevent risky and problem gambling behaviour and support consumer protection. The process to develop the standard would bring together the knowledge and expertise of academics, researchers, harm prevention experts and other stakeholders to work collaboratively towards the common purpose of preventing gambling-related harm.”

About the author

Carl Hughes

Editor

Carl Hughes

Editor

Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".