First Look Games Partners RAW iGaming


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Carl Hughes Betting Expert

Updated:January 8, 2023

In an exciting announcement from the world of iGaming, it has been revealed today that London-based iGaming content sharing platform First Look Games has struck a new deal with iGaming developer RAW iGaming. This marks another milestone for First Look Games who has successfully built up an impressive list of big-name partners using its services. RAW iGaming, on the other hand, has been the talk of the iGaming world recently following their innovative, creative slots-but-not-slots games which replace traditional reels with…wheels.

The new deal between the two UK iGaming companies means that RAW iGaming will benefit from the comprehensive list of over 800 approved affiliates working with First Look Games. The latter will use this intricate network of partners to promote RAW iGaming and its games, which is expected to increase exposure and recognition of its products among bettors and iGaming providers alike. With the current levels of competition and rivalry among online iGaming developers on the market, the deal will certainly give RAW iGaming an edge and set them in a very favourable position within the industry.

The way the promotion works is very simple – as part of the deal, RAW iGaming will be able to upload information in relation to all of its slots games on the First Look Games system. This could include logos and images, as well as videos of the games being played, which would give potential customers a better idea of what to expect. All this information is then hosted by First Look Games in a dedicated library from where their affiliate partners can download content regarding one or more games.

With First Look Games and their user-friendly system, RAW iGaming will remain in control of the information shared, and will be able to manage all information and assets on the system via the state-of-the-art FLG Studio Management Centre. Some of the features of the Management Centre include the ability to provide information on exclusivity agreements, and to highlight jurisdictions for each product. Another important feature RAW iGaming will be able to access as part of the deal is suite of compliance tools which would help them ensure that any content or reviews of their games published online is responsible and accurate.

The reason for the increased control RAW iGaming has over the information comes from the belief held by First Look Games that iGaming developers should be able to choose the information shared with affiliate partners about their products, and when that information is shared. The increased popularity of First Look Games across iGaming developers is owed to the fact that they understand how important it is for developers to control information about their games.

Speaking about the deal, Co-Founder of First Look Games Tom Galanis said:

“RAW iGaming has made a big splash in the market but by using the First Look Games platform the studio can leverage the power of affiliate marketing to drive awareness among more players and operators than ever before. Our approved publishers have a combined player audience in excess of 20 million people, and we allow studios such as RAW iGaming to engage with this huge community of players easily and with confidence that any information published about their slots is accurate and responsible.”

While RAW iGaming was founded only just over a year ago and are still working hard to make a name for themselves in the iGaming World, a successful deal in the first part of 2022 saw them partner with Gamesys, part of Bally’s Corporation, which resulted in RAW iGaming products being offered across Bally’s brands such as established online casino and iGaming sites Virgin Games, Jackpotjoy, Bally Bet, Rainbow Riches Casino, and Vera & John.

A statement was also issued by RAW iGaming CEO Tom Wood, who said:

“We have positioned RAW as a pink shark, something completely new in an endless sea of similar games launched every month. This partnership with FLG allows us to leverage the reach of affiliates to better promote our games and introduce our new patent-pending, innovative mechanics.

Wood added that RAW iGaming are a game changer in the iGaming industry (excuse the pun!) and that they are keen to make more players and iGaming providers aware of all the company has to offer and “how revolutionary” their slots are.

Some of the products offered by RAW iGaming include SuperSlice®, SuperTracks®, Popeye vs Brutus, Blackbeard’s Rings, Lucky McGee’s Superslice Swirl, and more. With the announcement of the deal with First Look Games today, undoubtedly it is only a matter of time before RAW iGaming products become available from the leading iGaming and online casino providers and reach new bettors across the UK, Europe, and the global betting market.

About the author

Carl Hughes


Carl Hughes


Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".