Gaming Content Creator RubyPlay and Betting Site LeoVegas Strike a New Deal


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Carl Hughes Betting Expert

Updated:April 20, 2023

RubyPlay, a B2B company concerned with the development and creation of gaming and betting content, has today announced that it has entered a new partnership with popular betting site LeoVegas. As part of the deal, RubyPlay will supply LeoVegas with access to all of the products and titles in its gaming and betting content portfolio. All games are expected to soon become available to LeoVegas customers in the UK and globally.

In addition to this, the companies have stated that the gaming and betting content will be available not only on LeoVegas, but also on its other popular betting sites such as Royal Panda. The integration work of the content will be carried out with the help of tried and tested content aggregation platform provided by another B2B gaming software provider, Relax Gaming.

RubyPlay CEO Treveor Ginsberg commented about the deal:

“We are beyond thrilled to be partnering with such a well-known and forward-thinking casino brand in LeoVegas, which holds an extensive reach in regulated markets worldwide. Such a deal reflects the calibre of games we produce at RubyPlay, designed and developed by a hugely experienced team that is adept at using its insight to craft the game experiences that players want. Expanding our player base remains a key focus for us and we’ll continue to put them first with our unique, intuitive and tailored games.”

Some of the popular titles that will become available to the customers of LeoVegas and its brands include Diamond Explosion 7s, Royal Griffin, and Shake Shake Money Tree. These games as well as other RubyPlay all-time favourites will be available in multiple jurisdictions in which LeoVegas operates, including the UK and European betting and gaming markets.

RubyPlay is one of the established providers of gaming content to betting sites, and has been part of the gaming and betting industry for over 20 years. The company prides itself on being “progressive” and “energetic” and is well-known across the industry for its engaging and fun slot games and value-add betting tools. According to the company, its team is not only passionate about designing and creating slot games, but also about playing them, which helps make an exciting product and iron out all its faults in order to provide a great customer experience. The company aims to create interactive, immersive experiences, and focuses on five points in its work – Value, Innovation, Trust, Commitment, and Fun. Some of the platforms, aggregators, and betting sites that already work with RubyPlay include 888casino, Pariplay, BetConstruct, Dafabet, betsson, Lottoland, and many others.

LeoVegas started in Sweden in 2011 and has grown to be one of the leading gaming & betting sites in the world. It offers a large variety of services, including all types of casino and sports betting. Customers can enjoy a variety of games and betting experiences such as table games, progressive jackpots, video slots, live betting, and video poker. At present, LeoVegas is owned by US betting giant MGM Resorts International who acquired it in 2022. The acquisition was mainly aimed to expand MGM’s digital operations, as it is mainly experienced in land-based casino operations. Leo Vegas employs over 930 people worldwide and operates popular betting sites in a variety of jurisdictions, including Sweden, Denmark, Norway, Finland, Germany, Spain, Italy, and even in South America’s leading betting markets Chile and Peru.

LeoVegas has had several years of success, growth, and expansion, and has entered into several successful partnerships in order to maintain its competitive position amongst betting sites. Two months ago it was awarded Online Casino of the Year award at the Global Gaming Awards in London for the sixth year in a row. This trophy was added to 2021’s Mobile Casino Product of the Year (EGR Operator Awards). In 2021, Leo Vegas entered in a deal with Abios, a leading provider of eSports data, technology, and software, which allowed the betting site to access a range of useful apps and widgets for improved customer engagement and satisfaction. In the same year, the company became the official Online Infotainment Partner of A.S. Roma. Prior to that, LeoVegas sponsored EFL Championship Brentford FC and Norwich City.

The new partnership between LeoVegas and RubyPlay is expected to be a success for both companies. RubyPlay has a portfolio of over 80 games, and its slot products are popular because they range between social casino and traditional game mechanics. LeoVegas will also enjoy some of the advanced gaming and betting tools offered by RubyPlay which would help with customer attraction, engagement, and retention.

About the author

Carl Hughes


Carl Hughes


Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".