SIS Expands in Malta through IZIBET Deal
UK sports betting content and information service SIS (Sports Information Services) has consolidated its reach within the Malta sports betting market industry through a new partnership with leading Maltese online sports betting website IZIBET. Announced on 16th December 2022, the agreement with IZIBET, part of IZI Group (Malta’s national lottery operator) means that SIS will supply the company with its renowned 24/7 Live Horse Racing Content service. This will not only allow IZIBET to provide its customers with live streaming of horse racing events, real time information feeds, and statistics, but will also allow SIS to reach even more bettors in Malta through its services.
Horse and greyhound racing events have historically been popular with sports betting fans in Malta, and after today’s agreement, bettors with access to the content provided by SIS will be able to see advanced information, statistics, and even live stream video content of the races, all to the advantage of their betting experience. The live content services will be provided to IZIBET customers round the clock, not only online, but also across its 200 retail sites. The agreement spreads across 30,000 horse racing events and 38,000 fixtures.
SIS UK & Europe Commercial Manager Dave Richardson commented on the new partnership:
“This latest boost to our profile is the result of our strategy of partnering with the right brands that we can confidently move forward with. IZIBET is a well-known and trusted brand in Malta, and this deal offers us incredible access to a thriving retail market. We’re delighted to be able to offer even more bettors the best racing products currently available.”
IZI Group serves over 1 million registered visitors every year. Priding itself on its excellence and integrity, the sports betting operator generates an annual turnover of €345,000,000 with an EBIDTA of €5,000,000. Its total assets amount to €64,300,000. Founded in 1993, the group introduced the first pari-mutuel wagering system in Malta before venturing into the business of AWP machines. In 2002, the company gained a Department of Lotto licence, and set up its state-of-the art Bingo operation. The following 15 years saw gradual expansion, but the company retained its love for quality and excellent customer experience, and in 2016/2017 started its Horse Racing and virtual sports betting services.
The Group appears to be very excited about the partnership with SIS, with Chief Commercial Officer Franco De Gabrielle stating:
“We are very excited to extend our collaboration with SIS for all our customers of the National Lottery. We have been working with SIS for several years, providing a compelling horse racing product through our network of IZIBET Shops. Through the takeover of the National Lottery of Malta earlier this year, we are glad to have extended the SIS horse racing betting service to a network of over 200 outlets across Malta, creating the largest retail sports betting network in Malta under a single brand.”
The exact services provided under the agreement have been listed as live streamed pictures, on-screen graphics, commentary, data, and betting triggers across various prices and markets. This is another milestone for IZI Group after a very successful year of expansion, with the company having secured the licence for becoming the National Lottery of Malta operator earlier in 2022.
SIS has been very successful too, with the IZI Group partnership being the third announced in December. Prior to this, the company secured deals for its horse racing services with the Chilean sports betting platform Estelarbet. This was followed by a major eSports agreement with bet365 for providing bespoke services for customers in New Jersey.
SIS is well-known and well-established on the UK sports betting market, having provided information and content services to sports betting platforms since 1986. Its success is largely due to its state-of-the-art integration software which allows its clients to effortlessly embed content, information, statistics, commentary, live stream, and graphics into its platforms and provide access to all those features to theirs customers without any major time or effort commitment. A less known service provided by SIS is its Live Numbers Draw, which includes over 200,000 betting events 24/7. These include internationally known events such as 49 Original Live Draw, Fast 15s, 39s, and the Irish Lotto Bet.
In terms of Competitive Gaming and eSports, all the magic behind the scenes is ran from the company’s UK studios, where over 400 SIS employees make sure that competitors, sports betting operators, and customers enjoy thousands of eSports events without a sign of a glitch. Fully refereed and featuring experienced commentators, these are available across the world for new and old customers to enjoy.
This new partnership being the last in a series of successful deals for both companies, it will be interesting to see what SIS will get up to in 2023. Stay tuned at Find Betting Sites to follow the latest news about SIS and other UK sports betting companies.