SIS Forms Partnership with BetConstruct


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Carl Hughes Betting Expert

Updated:January 31, 2023

UK content provider and production services company Sports Information Services (SIS) has announced a new partnership with global B2B and B2C technology and services provider BetConstruct. The new deal marks a strong start of 2023 for SIS and reaffirms their commitment to further expansion and development in the betting and gaming industry throughout the current year.

The new deal is a significant milestone for SIS and means that the company’s 24/7 Live Racing service will be available to bettors across all betting sites using the BetConstruct platform. SIS is already a well-established name in the United Kingdom and other jurisdictions such as the USA, and its services are used by a large number of popular UK betting sites such as bet365, BetVictor, Betfair, Betfred, Ladbrokes and Coral, the betting providers under the Entain Group umbrella, and many others. Through a partnership with BetConstruct, SIS will reach new customers through betting sites not only in the UK, but also across other jurisdictions.

BetConstruct is one of the leading providers of betting software products in the sports betting and online gaming industry. It caters for businesses of varying sizes and in various countries. Currently licenced by the regulatory bodies of a number of betting jurisdictions such as the UK, France, Italy, Malta, Romania, South Africa, Sweden, and Ukraine, BetConstruct has partnered with a large number of betting and gambling sites such as vbet, Betsson group, and LVBet. You can read more about the company and the various offers and promotions currently available on BetConstruct-powered betting sites in our dedicated BetConstruct page.

One of the most exciting features of BetConstruct is that it combines content from a large number of providers and suppliers. Currently, BetConstruct’s platform and technology offer access to over 10,000 online casino games sourced from leading companies such as Playtech, Novomatic (Greentube), Microgaming, Pragmatic Play, and many others. When it comes to variety of products, there are few companies that can beat what BetConstruct can offer, and the company’s outstanding content eventually leads to very successful rates of customer engagements, retention, and satisfaction. In contrast to the variety of casino and online games, the new deal with SIS will cater mainly to the users of BetConstruct-powered sports betting sites, as SIS provides industry-leading 24/7 sporting events content and information.

As part of its services, SIS is responsible for covering over 35,000 horse racing and over 38,000 greyhound racing events. These sporting events take place across 170 racecourses located in many countries across 5 continents. The content SIS supplies includes high-quality live picture, commentary, data, statistics, betting triggers, on-screen graphics, and other information. The product is advertised as an end-to-end solution and is truly unbeatable in the horse and greyhound racing world.

Speaking about the new deal, SIS Commercial Manager for UK & Europe Andy Kelly said:

“We’ve been extremely open that SIS has a strategic goal of strengthening its partnerships with platforms and distributors. BetConstruct has an excellent global reach that allows for significantly more operators worldwide to have access to the best racing products on the market. It has also been a pleasure working with the BetConstruct team and I am looking forward to a long and successful partnership.”

Since its start in 1986, SIS has definitely come a long way. With the advancement of technology and online services, SIS has largely embraced modern technology and has evolved from catering mainly for racecourses and physical locations to providing services to sports betting sites in the UK and across the world. The company now boasts over 400 employees, and a revenue of £202.5m. SIS prides itself on providing excellent 24/7 content and has even branched out in fields such as eSports in addition to their traditional racing products and live number draws (49’s). In 2021, the company launched a US subsidiary to boost Global expansion, and recently we reported that SIS and bet365 partnered in New Jersey and are now offering eSports services to US bettors and fans of eSporting events, tournaments, and competitions.

As part of his statement about the new deal with BetConstruct, Andy Kelly added that the agreement would act as a boost for the company’s global reach by adding another leading betting and gaming operator to those using the company’s products and content. The company’s efforts to expand and grow globally have seen a great start of the year, with this being the second contract signed in the past 2 weeks. The previous one was with South African sports betting site Jolibet, which consolidated the foothold of SIS in the country. The new agreement with BetConstruct is certainly exciting news for bettors and industry experts, and we will continue to follow SIS’s expansion in 2023 with considerable interest.

About the author

Carl Hughes


Carl Hughes


Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".