Super Bowl 2023 Betting - Best UK Super Bowl Sites & Free Bets

Our Favourite Super Bowl Bookmakers:

#1 Super Bowl Site - 888sport

#2 Super Bowl Site - bet365

#3 Super Bowl Site - Ladbrokes

#4 Super Bowl Site - Karamba

#5 Super Bowl Site - William Hill

#6 Super Bowl Site - Coral

#7 Super Bowl Site - Betfred

#8 Super Bowl Site - Unibet

#9 Super Bowl Site - BetVictor

What is super bowl betting?

The Super Bowl is the National Football League’s (NFL) final playoff game each year to determine the league champion. So it’s no surprise that you can bet on the outcome of this annual event as a punter and fan as well. It is one of the biggest sporting events in the USA but fans from other countries also like to get involved and place wagers on their favourite team to win.

With the sheer number of betting companies that cover the NFL and most importantly the super bowl, you will have no problem finding a platform that ticks all of your boxes.

Let’s take a look at what you’ll need to know before betting:

Super bowl betting odds

Since there are so many teams that take part in the competition, it can get overwhelming trying to keep track of the super bowl betting odds for each of them. There is often a favourite and almost always an underdog. To give you an idea of what to expect for the current betting odds for the 2023 competition, I have put the odds of the top 10 teams to win and the bookmaker where you can find them.

Teams playing	Odds	Best Bookmaker
Buffalo Bills (BUF)	13/5	Bet 365
Philadelphia Eagles (PHI)	5/1	Paddy Power
Kansas City Chiefs (KC)	7/1	William Hill
San Francisco 49ers (SF)	12/1	William Hill
Baltimore Ravens (BAL)	16/1	Bet Victor
Dallas Cowboys (DAL)	16/1	Bet Victor
Minnesota Vikings (MIN)	16/1	William Hill
Tampa Bay Buccaneers (TB)	25/1	William Hill
Miami Dolphins (MIA)	28/1	William Hill
Los Angeles Chargers (LAC)	28/1	William Hill

 

As you can see from the table above at present, William Hill has the most competitive super bowl betting odds when it comes to the top 10 teams. That’s not to say that other bookmakers won’t take over down the line since many of them release their betting markets closer to the event but for now, they have the 6 of the top 10 spots with their odds.

Different types of super bowl betting markets

Outright winner

When you place a moneyline or outright wager, all you are doing is placing a wager on the Super Bowl winner. Typically, one club will be favoured, and the other would be considered the underdog. Going by the table we can see above as an example, the Buffalo Bills could take home the win so if you bet for them, you’ll be in profit.

Under of over points scored

In the over/under points total market, you’re trying to guess whether the Super Bowl’s scoring total will be above or below what a bookmaker has predicted. You should note that the over/under total is the same on both lines. Given that the wager is placed on the overall aggregate points rather than the points of a single team, this makes sense.

Futures Bets

These are bets (usually on the outright score) that are many man months in advance of the event itself. This is only possible from a handful of betting sites who actually allow betting that far ahead of time.

Step by Step Guide: Super bowl betting and how to get started

For this example we will be using William Hill to compare and place bets on super bowl betting odds

Step #1: Register an account or log in

Once you reach the William Hill homepage you will need to sign in to your existing account, or create a new account if this is your first time. You can do this by clicking the yellow “Join” button in the top right hand corner. This will open the following registration form screens to complete.

On the first page you will need to select your title, enter your full name, your date of birth, email address, mobile phone and finally your home postcode. A list of addresses will appear that belong to the postcode and you will need to select your correct residential address. This should match your ID.

Page two of the form will require you to pick a username and password. These will be used to log in each time you visit the site. To guarantee site security you will need to choose a security question and answer here too. The last thing to do is select a deposit limit and then your account will be finalised. You will be taken back to the homepage logged in to your new account.

Step #2: Deposit your funds

After reaching the home page you will need to click the “deposit” button in the top right hand corner of the screen. This will open the below window in which you can select the right payment method for your needs. Debit card is the first option you will see since this is the most common way people top up their accounts. Whichever method of payment you choose, make sure your details are correct to make sure the deposit goes through successfully.

Step #3: Finding your sport and betting market

So now that you have money inside your account e-wallet, it is time to find the sport and markets you wish to bet on. From the William Hill homepage you can find the sportsbook located to the left of the screen. You can either find the superbowl by finding American Football and searching through future competitions, or you can speed up the process by going straight to the search box like below. If you type in the exact competition or event you want it is much quicker than manually searching through hundreds of events. You will likely see multiple options relating to your search so choose the one most relevant. This will bring you into the sportsbook page for that event.

As you can see above, this page is the super bowl betting odds listing of all teams expected to play and what their odds are relating to their chance of being the outright competition winner. Take a look and compare each of the odds and once you have decided what team you like for the champion, you are ready to make a bet.

Step #4: Super bowl betting and placing a wager

Since we are big fans of the Buffalo Bills, we want to back them to win the outright competition so we are choosing them for our bet. To choose an outcome just click the box with odds that are relevant to your selection. You will see this selection highlighted which makes it clear you have chosen what you want. You’ll see the betting slip appear in the bottom right corner. Here is where you decide on your wager amount.

As you can see below, once you input the amount you want to wager, the potential returns change too.  You will be able to play around with this value to help decide how much you are willing to risk to try and increase your super bowl betting odds returns. Once you are happy with your amount, click “Place bet” and your bet will be counted and will be held until the event outcome has been revealed.

Step #5: Settling your bet and withdrawing your funds

As with any bet, you can’t really win or lose until the event has finished and there is an outcome. Once your bet has settled (meaning the game has finished) any winnings you are entitled to will be automatically deposited straight into your e-wallet. If your predictions were unsuccessful you will not be entitled to any returns.

If you are lucky enough to have winnings and you would like to withdraw them, you can do so by clicking on your account button at the top of the home page which will open a drop down menu with “withdraw” as an option. Once you are inside this page you will be able to choose the withdrawal method and the amount you’d like to take out. Depending on the method you choose depends on the speed of the process.

Super bowl betting: Tips and tricks

In order to be successful in your predictions it is always worth knowing in advance what to look out for so you can get started right away. When you know how to learn and keep up with a sport it makes it easier to make smart decisions down the line. Luckily for punters, many of the best bookmakers have a blog or news page where you can follow an entire season for a sport of your choice.

• Understand the general rules of the sport and competition
• Pay attention to the players involved on each team
• Look at the past and current results of the teams
• Shop around for the best super bowl odds
• Compare the super bowl offers from each bookmaker
• Focus on “sensible” bets instead of novelty ones
• Follow the early games of the season to make accurate guesses later on
• Make the most of the live betting services
• Read and follow the news and blogs about the competition

Using some of these tips you will put yourself in the best position to (hopefully) make some accurate predictions. This list is not exhaustive, but it will certainly give you the best chance if you start here. One final tip is you can never learn too much about a sport you wish to place wagers on.

Final thoughts on placing wagers on super bowl betting offers

When you understand the rules of the NFL and the super bowl odds you’ll be able to make more successful wagers with positive outcomes. By paying attention to the sports news and using some of the tips above you will be able to have a fun betting experience with the super bowl events.

When it comes to betting, remember to never place a wager only for the sake of doing so. Only after performing extensive research on the game, the teams, and other pertinent criteria should a wager on the Super Bowl game be placed. When placing a wager, try to picture how the game will unfold in your head. Good luck & enjoy the competition!