Paddy Power

Paddy Power

Paddy Power, Ireland’s largest independent bookmaker, stands out from their competition on one key difference: their quirkiness.

Their betting markets range from the usual football stakes, to bets on the royal baby’s name. They are edgy, innovative, and pride themselves on taking bets of absolutely any type; the quirkier the bet, the more Paddy Power will love it.

The range of available events listed across their betting website is extensive, but they don’t stop there. Their highly trained risk managers are always happy to accommodate phone price requests for obscure or unusual bets.

Paddy Power trades under two names, depending on location. Customers based in the UK and Isle of Man will deal with ‘Power Leisure Bookmakers Limited’, while customers from across the world will place bets with ‘Paddy Power Isle of Man Limited’.

What about Paddy Power’s software?

Paddy Power takes advantage of Openbet’s mighty software to power their sports bets offerings. As you’d expect from such infamous online-bookmaker software, Paddy Power’s pages have both quick load times, and simple transitions.

The sports pages, Paddy Power Sports, uses a simple navigation system which effectively funnels customers from the home page to the array of betting opportunities. Their sportsbook, a comprehensive collection of all sports bets and bonuses, has clean and crisp graphics, and benefits from Openbet’s seamlessness to produce an attractive, driven site.

Their ‘bet calculator’ is a great addition too- allowing players to calculate possible payouts across multiple bets.

Not everything is super effective though. Their marketing banners aren’t always formatted well and can take up too much page space. This has the unfortunate knock-on effect of sometimes pushing their advertisers out of site, off the page.

How do their betting odds compare?

As bookmakers go, Paddy Power’s odds are usually quite competitive. They may not offer the absolute best prices around, but they definitely hold their place with the other leading bookmakers. Paddy Power uses a clear coloured coded system on their markets. Red coloured odds mean the price is about to be shortened, while blue coloured odds shows it is lengthening.

What markets can I bet on?

Paddy Power offer an extensive range of betting markets. Their focus is undeniably on horse racing and football, but don’t let that hold you back! They are well known in the bookmaker industry for offering notoriously unusual betting markets. Their focus is not on placing bets, but on providing entertainment- they’ve previously opened books on everything from predicting when the world is going to end, to the name of the newest royal baby.

Paddy Power also have a bit of a monopoly on large online bets. With most competitor bookmakers, high staking players will need to bet via the call centre- Paddy Power usually accepts them online.

Betting promotions and offers

New players get a free £20 bet upon registration with Paddy Power. This is one of the only sign-up promotions in the bookmaker industry where new betters can get more money back than they place. For instance, if a customer places an initial bet of only £10, they still get a free £20 bet for signing up.

Their money-back specials are also well-known, and can sometimes pay out quite substantially. The promotion states that Paddy Power will refund losing bets on an event under particular circumstances. The bookie ended up paying out almost £1.2 million to players for the 2008 Champions’ League Final. Their money-back special agreed to refund all goal-score, correct score and score-cast single bets on the match if Ronaldo scored… which he did.

Banking and customer support

Paddy Power’s support system is relatively effective. They have a good online FAQs section, and a 24/7 customer services department, which can be contacted through email, telephone and live chat. Their response times are fast, and their call staff are friendly and well-informed, meaning customers get a quick, effective response to all queries.

Any Paddy Power betting shop will let customers add funds to their online accounts with cash, credit, and debit cards. It’s also possible to pay accounts through bank transfers, cheques, PayPal, and money orders, as well as through third parties including Skrill (formerly Moneybookers) and Neteller.

Contact Details

Email: [email protected]

Phone: 0800 0565275

Address: Power Tower, Blocks 1-3, Belfield Office Park, Beech Hill Road, Clonskeagh, Dublin 4, Ireland

Our verdict on Paddy Power

There is a reason Paddy Power is Ireland’s largest independent bookmaker. With fantastic customer service, a huge array of betting markets, and a focus on providing quirky entertainment, they are a bookie that offers top-notch online betting.

About the author

Carl Hughes


Carl Hughes


Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".