Best 13 Political Betting Sites UK & Free Bets for 2024

Looking to bet on an upcoming election? Our experts have ranked the best political betting sites in the UK for betting on UK and international political events. We offer a guide on signing up and placing a bet on politics, the markets available, who offers the best betting and the free bets and bonuses available.

Great Odds

Welcome bonus

Bet £5 Get £20 Free Bets

Minimum Odds: 1.5

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18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. | T&C apply

#1 For Politics Betting

Best Odds

Welcome bonus

Open Account Offer: bet £10 Get £30

Minimum Odds: 2.0

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Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. #ad | T&C apply

Great Odds

Welcome bonus

Bet £10 Get £30

Minimum Odds: 1.5

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18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. | T&C apply

Top 13 Politics Betting Offers for 2024:

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Bonus offer

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  • Founded 1934
  • Huge Range of UK and US political markets
  • Good odds
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william hill free bet offer

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

1934

Owner

WHG (International) Limited

Offer terms

18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.

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18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. | T&C apply

Bonus offer

Bet £5 Get £20 Free Bets

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  • UK, US and International political betting markets
  • Great Odds on UK politics
  • 10+ Promotions available
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ladbrokes free bet offer

Min. Deposit

£5

Regulated by

MGA, UKGC

Founded

1886

Owner

Entain plc

Offer terms

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

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18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. | T&C apply

Bonus offer

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  • 9 Current Political Betting Markets
  • Covers UK, US and International
  • "Pickyourpunt" bet builder
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Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

1967

Owner

Petfre (Gibraltar) Limited

Offer terms

New customers only. Register with SUMMER50 between 31/05/24 – 14/07/24. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

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New customers only. Register with SUMMER50 between 31/05/24 – 14/07/24. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. | T&C apply

Bonus offer

Bet £5 Get £20 Free bet

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  • Most political events covered
  • Bet on the US 2024 Elections
  • 20+ Betting Promotions
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Coral's Free Bet Offer

Min. Deposit

£5

Website

Regulated by

MGA, UKGC

Founded

1926

Owner

GVC Holdings

Offer terms

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 4 days, stake not returned. No cashout, restrictions + T&Cs apply.

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18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 4 days, stake not returned. No cashout, restrictions + T&Cs apply. | T&C apply

Bonus offer

£40 Moneyback bonus + £10 Casino

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  • Political betting behemoth
  • Betting in Australia, USA, UK, Swedish, Brazil and more
  • Greats "stats" website section
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unibet free bet offer

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

1997

Owner

Platinum Gaming Limited

Offer terms

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.. #AD

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18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.. #AD | T&C apply

Bonus offer

Open Account Offer: bet £10 Get £30

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  • Good coverage of UK, US & Global Elections
  • Biggest market selection
  • £50 Bet Offer
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Min. Deposit

£5

Website

Regulated by

MGA, UKGC

Founded

2000

Owner

Bet365 Group Ltd

Offer terms

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. #ad

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Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. #ad | T&C apply

Bonus offer

Bet £10 Get £30 in Free Bets

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  • Good odds
  • Ongoing Promotions
  • Part of LeoVegas group
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Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2012

Owner

LeoVegas Gaming PLC

Offer terms

T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ BeGambleAware.org.

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T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ BeGambleAware.org. | T&C apply

Bonus offer

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  • Newer betting site
  • US and UK election coverage
  • GReat for Politics Betting
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Mrplay welcome offer

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2017

Owner

Marketplay LTD

Offer terms

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.

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18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. | T&C apply

Bonus offer

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  • New UK Political betting website
  • 3 current betting markets
  • Many niche markets
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Min. Deposit

£10

Regulated by

Founded

2022

Owner

Vivaro Limited

Offer terms

18+. New Players Only, UK Residents. Min deposit £10 & max Bonus £30 with odds 1.8 or more. Valid for 30 days. Full Terms Apply. BeGambleAware.org

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18+. New Players Only, UK Residents. Min deposit £10 & max Bonus £30 with odds 1.8 or more. Valid for 30 days. Full Terms Apply. BeGambleAware.org | T&C apply

Bonus offer

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  • Very good for UK politics
  • Good Odds
  • Apps for iOS and Android
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Min. Deposit

£5

Regulated by

MGA, UKGC

Founded

1989

Owner

BetVictor Limited

Offer terms

Get Up to £40 in Football Free Bets - 18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. Click for T&Cs. begambleaware.org | Please gamble responsibly.

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Get Up to £40 in Football Free Bets - 18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. Click for T&Cs. begambleaware.org | Please gamble responsibly. | T&C apply

Bonus offer

Get a £20 Backup Bet

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  • Bet on US and Brazilian Politics
  • Great site design
  • "Backup Bet" promotion
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Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

1999

Owner

Entain Group

Offer terms

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

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18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply | T&C apply

Bonus offer

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  • Plenty of sports markets
  • Promos for all punters
  • Welcome offer for new members
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livecore bet free bet offer

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2022

Owner

LiveScore Betting & Gaming (Gibraltar) Limited

Offer terms

*New members. £10 min bet on sportsbook (ex. virtual) 1.5 min odds, settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook (ex. virtual). Stake not returned. Click here for full rules and exclusions. Bet Responsibly. BeGambleAware.org. 18+

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*New members. £10 min bet on sportsbook (ex. virtual) 1.5 min odds, settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook (ex. virtual). Stake not returned. Click here for full rules and exclusions. Bet Responsibly. BeGambleAware.org. 18+ | T&C apply

Reviews of the best political betting sites in the UK

#1 Political Betting Site - William Hill

William Hill is one of the most trusted brands in the betting world within the UK. They are always one of the first to list betting markets online. If you are trying to choose between political betting sites then this is definitely one you should consider due to their great coverage and live streaming of major and popular events. Unfortunately their mobile app is not compatible with live streaming so you can only do it on their website. They do have a welcome bonus for all new users that come in even though it isn’t the most generous, but they are a great brand with a lot of betting opportunities for you to benefit from.

Current political betting markets at William Hill

Current political betting markets at William Hill

like

Pros

dislike

Cons

  • You can’t live stream from their app
  • Their bonus isn’t the best in the market

#2 Political Betting Site - Ladbrokes

Ladbrokes is another solid choice in our political betting websites list due to having both home and international markets covered and offering welcome bonuses for new users that want to place bets. If you run into any issues you have 4 different ways to contact customer service who are known for quickly solving problems for punters. If you’re a lucky winner after making accurate predictions then you’ll be pleased to know that Ladbrokes also pay out withdrawals very quickly so you won’t be without your funds for very long.

Political betting markets at Ladbrokes

Political betting markets at Ladbrokes

like

Pros

dislike

Cons

  • Slightly outdated website
  • Odds are only average across their markets

#3 Political Betting Site - Betfred

As expected, Betfred is on our best betting sites list but this time for political markets like elections and votes. They have high winning limits and a customer service team that is available all hours of the day. Not only that, but they also have a really good and easy to use mobile app available for both android and apple devices. If you’re in a rush when signing up you might be disappointed by their slower than average verification process but once you’re registered you’re free to use their straightforward betting site.

Betfed offers a wide range of Political betting events

Betfed offers a wide range of Political betting events

like

Pros

dislike

Cons

  • They have a slow verification process when registering
  • They are known for having withdrawal fees

#4 Political Betting Site - Coral

Coral is a huge name in the European betting industry and much loved in the UK. They are regularly in our list of best sites and that includes some obscure and less popular markets. With political betting they have consistent odds that you’d expect but always make sure to offer promotions year-round. Their customer support team is contactable 24/7 and even their app is top of the range for bettors who like to bet while out and about. They do have a great streaming service, however it does not cover any political events currently.

Coral's available political betting markets

Coral’s available political betting markets

like

Pros

dislike

Cons

  • No live-streaming ability on their site for this market
  • Only offer a small number of payment methods

#5 Political Betting Site - Unibet

Unibet is a favourite one of our political betting sites due to their ease of use and multiple promotions for users. They are one of the only top rated betting sites that regularly hold promotions year round – and they’re almost always generous ones. They have a good reputation of having a wide range of markets and it’s normal to have them cover both large events as well as small, less popular events. If you’re after better odds you’re in luck there too since they have often been recognised for having competitive odds amongst their competitors. They unfortunately don’t have the best customer service support but they make up for this elsewhere.

Unibet offer worldwide political betting markets

Unibet offer worldwide political betting markets

like

Pros

dislike

Cons

  • Their customer service support is not rated very highly
  • Cashing out early is not always possible in some markets

#6 Political Betting Site - bet365

Bet365 are well known for their sports betting, but what can they offer in terms of politics markets? Many people are looking to their go-to betting sites for a flutter on political markets, so what’s available here right now?

You will be glad to see the site offers a really good range of different political markets to their members. These are arranged on the site under separate subheadings by country, so you will find markets for the UK, Italy, and so on right now.

There are lots of different markets in this section too, especially for the UK. With the general election coming up, you can find really varied markets. This includes turn up percentages, party vote shares, party total seats, and much more besides.

What you will also see is that the odds on their political markets are really decent value as well. This is especially true when you compare the odds to the others available online right now. If you bet here, you can be sure you are getting the best prices on these political markets.

Depending on when you check the site, the amount of markets they have will vary. This is due to the nature of politics in general though, so if you are aware of an upcoming event you want to bet on, the markets will probably be available here.

So while Bet365 are great for regular sports betting, they also have an excellent selection of political markets too. They are well organised and easy to find on the site, and offer you a lot of variety in what you can bet on.  Plus, you can be sure you will be getting the best value on those bets as well.

bet365's current UK political betting selection

bet365’s current UK political betting selection

like

Pros

dislike

Cons

  • Range of markets can vary

#7 Political Betting Site - Betway

Betway have been a trusted brand for some time now in the political betting UK scene as well as internationally. They cover multiple betting markets so it’s relatively easy to find what you’d like to place bets on and their website is very straightforward to use so you shouldn’t have any issues there either. Although they don’t have the biggest collection of live-streaming events or in-play betting availability, they always make sure to have a lot of betting coverage for the biggest events and even have some politics futures betting available for their punters. Due to being a well-liked brand you’ll be able to place your bets in confidence with Betway while staying ahead of the game.

Betway's UK General election odds

Betway’s UK General election odds

like

Pros

dislike

Cons

  • Their live streaming service doesn’t cover that many markets
  • In-play betting isn’t too impressive

#8 Political Betting Site - 10Bet

10Bet is another solid choice when looking for the best political betting sites to bet on the elections with. Unlike many other sites in our list, they actually allow punters to place bets in-play and that includes on political markets before the elections have finalised. They do not offer live-streaming unfortunately but they make up for it by making sure to offer lots of promotions and bonuses for all their users both new and old. If you want the chance to increase your odds they allow accumulator boosts but they will not allow you to cash out early so you’ll need to wait until all bets are settled before claiming any potential winnings.

10Bet offers extensive US political betting markets

10Bet offers extensive US political betting markets

like

Pros

dislike

Cons

  • No live streaming available for any market
  • They don’t allow cash outs

#9 Political Betting Site - Smarkets

Smarkets is one of two betting exchanges on our list of best political betting websites due to having a lot to offer. They have a sleek mobile app which is simple to navigate as is perfect for the punters who want to bet while on the move. They make sure to have coverage on all major political events and that include international elections as well as just the UK market. If you are new to using Smarkets then you’re in luck as they have a great welcome bonus promotion, however you shouldn’t expect to get repeat offers since they don’t tend to give out existing user promotions.

Betting on UK political betting events at Smarkets

Betting on UK political betting events at Smarkets

like

Pros

dislike

Cons

  • No live streaming for any sport or event
  • No ongoing promotions after the welcome bonus

#10 Political Betting Site - Matchbook

Matchbook is actually a betting exchange but they do offer regular betting for the political betting UK market as well. They have lots of competitive odds in comparison to their competitors and regularly hold offers and promotions for existing users as well as new visitors to their site. They are well-known for having a quick and efficient customer support team, however it is not a service available 24/7, they’re only contactable for limited hours each day. Matchbook is a great brand with lots of opportunity for you to maximise your profits if you win and should definitely be considered when comparing political betting websites.

US Political betting at Matchbook

US Political betting at Matchbook

Matchbook logo
like

Pros

dislike

Cons

  • Their customer service team is not available 24/7
  • Their offers for existing users are less lucrative than the newcomers.

Betting on sports events is the most popular format of betting, due to the regularity of fixtures, variety in sporting events, and the win or lose nature of sport. But is there any reason why we can’t bet on other events happening – instead of betting on the outcome of a sporting fixture, can we start betting on politics? Yes you can, and I want to who you how you can make a start on politics betting in this guide below.

2. What Are Political Betting Sites?

Betting on politics is no different to betting on a sporting outcome, as such, there seems like no better place to host political betting than on a sports betting website. In fact, lots of the big bookmakers offer odds on the outcome of national and international votes, and if you’re used to betting in the sporting markets, you’ll already be familiar with most of the features detailed in this article.

With the reduced frequency of political events to bet on compared to the sporting world, the segment of political betting is far smaller than its sporting counterpart, but the odds available are still regularly updated, and there are some fun bets that you can make too!

Screenshot of William Hill’s Political Betting Markets

3. Political Betting Markets

Due to the multi-year time frames in most political votes, there is no facility for live betting on political bets. Most of the odds available are for outright events such as the outcome of an election, or the nomination of a party leader.

That being said, there are still different outcomes that you can place your outright bets on, so let’s take a look at the most popular outright bets.

 

Bet What is it?
Next Head of Government Betting on who the next leader of the government will be, this may be the UK government, US Government, or any of the other large western states.
General Election Party Winner This is the most commonly placed political bet in the UK, and focuses on which party will win the next general election. This will likely be either Conservative or Labour in the UK, or the Republican or Democratic parties in the United States.
Next Party Leader Leadership contests can be fierce within a party, and it’s not always the best person for the job that gets voted in as the Party Leader.
London Mayoral Election Result WIth only its third Mayor since the position was created in 2000, this is the only Mayoral position that you can bet on, as the position is the only directly elected Mayoral position in the UK.
Regional by-election result By-elections for regional representatives are triggered when an elected Member of Parliament resigns or is no longer able to carry out their duties. As such, bets on by-elections are available on an as-and-when basis.

Betting on political results can be placed on both a party result and an individual representative result. As these outright bets are based on the outcome of the event and not necessarily directly linked to performance of an individual, the odds quoted by political betting sites fluctuate over time.

These odds will be based on polls, media coverage, party mandates and popularity with the general public. As these odds are largely based on information and opinion rather than previous performance, you won’t find handicap odds in the same way that you would in darts betting.

Alternative political bets

Aside from betting on mainstream political parties and results, many bookmakers also provide odds on some less likely election results. Take a look at some of the odds we found on Marcus Rashford, Gary Linekar, and Piers Morgan!

Market Best Odds Provided By
Marcus Rashford to become a UK Member of Parliament before 2060 33/1 Ladbrokes
Meghan Markle to become US President by 2065 40/1 Ladbrokes
Kanye West to win 2024 Presidential Election 50/1 Paddy Power
Piers Morgan to become UK Prime Minister before 2040 200/1 Ladbrokes

These ‘special bets’ seem pretty unlikely to happen, but they make for an interesting read, and with some bets being valid until 2060(!) some of these might be worth a tenner. Who knows what state our political world will be in over the next 40 years?

4. Tips for Political Betting

To give yourself the best chance of winning your bets, it’s good to have a well rounded knowledge of the political sphere in the UK or in your region. Here is how you can best equip yourself to increase your likelihood of pacing a winning bet.

Consume Information

Political odds are heavily influenced by polls, media, and current affairs, so the best way to gather information to inform you whether your bets are a good choice is to follow the news and stay up to date with national and international political affairs.

Local Knowledge

If you are up to date with local policies and constituent representatives, you may be able to paint a better picture of the political landscape in your local area and come to different odds than what the bookmakers are supplying. Use your local knowledge to your advantage.

Timing

Timing is critical for political betting, and backing an underdog representative with good odds early on can prove very rewarding. As more information becomes publicly available the time draws nearer to election day, bookmakers can reduce their odds dramatically, so taking advantage of early odds can work in your favour.

Election day betting

Election day betting

5. Political Betting Calendar

Bets on political events can be made years in advance of the event happening, as most countries’ governments run on a 4 year term length. These are the main events that you should keep in the back of your mind if you want to bet on UK or international politics.

UK General Election

The next General Election in the UK is due to be held on Thursday 4th May in 2024, so you have a while to get your bets in before then. Bets on the result of the General Election can be staked on the winning party winning party leader, or dates when a party will come into power.

UK Local Elections

Local elections for your representative party in your area also run on a 4 year cycle, with the next local election date set for 5th May 2022. Watch out for by-elections that may be taking place sooner though.

United States Presidential Election

Voting for perhaps the most powerful position in a democratic country takes place on November 5th 2024. The current favourite for the role is Donald Trump as he looks to take back a second term in the White House, but as we know, the odds can change dramatically before then.

European Election dates

You can also place bets on some of the major European elections, including those of France, Germany, Ireland, and Sweden. Some sites also provide odds on which countries might be next to leave the European Union.

Here’s a handy summary of all the major elections and dates that you should be keeping your eyes on.

Political Event Date
UK General Election 2nd May 2024
UK Local Elections 5th May 2022
US Presidential Election 5th Nov 2024
French Presidential Election 10th April 2022
German Federal Election 26th October 2025
Irish General Election 20th February 2025 (on or before)

6. Where to Bet?

Despite its recent popularity, Political betting holds a far smaller share of the gambling market than sports betting, with fewer opportunities to place your bets due to the long timeframe of global politics. This means there is a smaller selection of bookmakers providing odds for political events, so it might take you longer to find a site that works for you.

But don’t worry, we’ve done the research to filter through all the regular betting sites to find out which sites offer political betting  markets, and what you can expect from each bookmaker.

Here is our side-by-side comparison of some of the biggest bookmakers providing political odds.

Bookmaker UK Markets US Markets European Markets Special Markets Brexit Specials Price Requests What we liked most
William Hill ✔️ ✔️ ✔️ ✔️ Most international markets
Ladbrokes ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ Lots of special bets
Paddy Power ✔️ ✔️ ✔️ ✔️ ✔️ Lots of American markets
Betfred ✔️ ✔️ ✔️ ✔️ ✔️ Fun punts on Donald Trump
Coral ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ Lots of American markets
10Bet ✔️ ✔️ ✔️ Extensive odds on next country to leave the EU
SBK ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ Optimised mobile app
SkyBet ✔️ ✔️ ✔️ ✔️ Boosted Odds

 

We can see that all the major bookmakers offer odds on the UK, US, and some European elections, but whilst some just provided basic odds on the primary governmental election, it was good to see odds provided on US senator elections and wider coverage of European elections, particularly from the likes of Ladbrokes, Paddy Power, and William Hill.

Whilst inclusion of special markets providing odds for rank outsiders (Piers Morgan came up multiple times) might not be for everyone, we loved to see these odds provided, even if just for a bit of a laugh.

Most bet on political events of all time

Although nobody knows for sure, it is believed that the 2020 United States of America general election was the most bet on political event of all time. This is because even if you are a person with no American roots or connections, they highly televise all of their elections for the world to see.

It’s understood that the bigger the anticipation for the government elections, the more people will be interested in an outcome, and therefore more people will be interested in betting on it. If there is a huge market and there are rumours that Donald Trump is going back into office in the USA, even those who don’t necessarily want that to be the outcome, if they believe it to happen enough, they could still place a wager. If he becomes the President again, then you could potentially win yourself some money again which is the minimum temptation people face when wanting to bet.

Step by step guide: How to bet on politics betting websites

For our example on political betting UK, we’ll be walking through how to bet on politics on the UK betting site: Ladbrokes.

Step #1: Register your account or login

After choosing the betting site you wish to use (in this case Ladbrokes) head over to their website and either login if you are an existing user, or register yourself an account if you are new. You can register an account by clicking on the green “Join” button in the top right corner of the homepage. This will open up three windows which together create your registration form.

Homepage of Ladbrokes

Homepage of Ladbrokes

Email and username required by Ladbrokes

Email and username required by Ladbrokes

On the first page of your form you will be asked to input your email address and password that creates your account. Make sure you remember these as they are the details you’ll need anytime you wish to log in. Continue to the next page when this is complete.

Detailed required by Ladbrokes

Detailed required by Ladbrokes

Select how you'd like to receive Free Bet promotions

Select how you’d like to receive Free Bet promotions

On page two you will be required to put in your legal name and date of birth which both should match your identification documents (like driving licence or passport). Once these have been put in you can continue to the final page of the form which is where you will need to enter your postcode or first line of your home address. Make sure this matches your legal documents as you will need these to prove your identification if you ever get locked out of your account. Finally you will need to select what contact methods you are happy to accept if any by ticking the boxes, and then you can click the green button at the end when you are ready to start betting.

Step #2:Deposit funds into your account

After your account is created you will be automatically sent to the homepage. From here you will need to head to the e-wallet by clicking on the green “deposit” button in the top right hand side of the screen.

Deposit funds at Ladbrokes

Deposit funds at Ladbrokes

When you first get into the e-wallet you will be met with the below screen. Since this is the first time you are depositing into the account you will need to select a payment method. You can do this by clicking the button on the left side. This will open the next screen where you can choose your method of payment. The most common choice for betting online is a debit card so click that to start the deposit process.

Adding a payment method to Ladbrokes

Adding a payment method to Ladbrokes

Ladbroke's popular payment methods

Ladbroke’s popular payment methods

Depositing via card at Ladbrokes

Depositing via card at Ladbrokes

As you can see above, the left side of the screen is where you input the main card details including the name on your debit card, your card’s long number and the expiry date. On the right side of the screen you will then need to choose the amount of money you would like to deposit either manually or by selecting one of the suggested amounts. Lastly you will need to type in the CVV code which is the 3 numbers on the back of the card before clicking the green “deposit” button.

Step #3: Finding your betting event and market

Finding a political betting market at Ladbrokes

Finding a political betting market at Ladbrokes

Now that your account is funded you are ready to start betting. First you must find the correct event to bet on. Since our example is based on political betting we need to find the political events section of the Ladbrokes website. Even though “politics” is not a sport, in order to find the political events you will need to look through the sportsbook on the left sidebar of the screen. If you scroll down the page you will eventually find the section you need which you can click.

Pro tip: This site puts their betting categories in alphabetical order so it’s very easy to find what you need.

Betting on the next Scottish First Minister

Betting on the next Scottish First Minister

Step #4: Creating your bet slip and placing your bet

Choosing your favourite

Choosing your favourite

Once you have reached the political section of the site you will be met with some upcoming events in which you can bet on. If you have a specific election in mind you can find it in this list, if you cannot see it immediately you might need to scroll down. In this example we will be betting on a Scottish election that determines the next Scottish first minister.

One the left you will see each of the candidates. On the right you will see the odds for each individual person. These odds determine both the likelihood of an event as well as the earning potential of a winning outcome. As you can see in the first image, the bet slip is blank once you have selected the person you want to back.

In the below image when you choose the stake amount the potential earnings change from £0 to £140. This is because the odds determined the earnings and the stake is going to be £20. If you bet a smaller value stake then the potential earnings would be much lower too. If you are happy with the potential earnings amount and your chosen stake then you must remember to actually place the bet – otherwise it won’t count!

Entering your wager amount

Entering your wager amount

Step #5: Settling bets and checking if you won

Luckily for users of Ladbrokes, the site notifies you with the results of your settled bets including those on your politics betting slip. A settled bet is one that has “completed” and that you have a final outcome on your bet. If you made a wrong prediction then nothing happens. If you made a successful prediction and have earned yourself some money, then you will be able to use that balance in your e-wallet to make new bets or simply withdraw the funds to your original payment method. Ladbrokes have a quick withdrawal time so you will have your winnings very quickly!

 

How the news affects political betting sites

Political markets, unlike those in sports, are based on consistent news flow. When trading a tennis match, for example, the score will greatly influence the outcome and determine your trading strategies. But until the polls close, political markets are scoreless. The conclusion of a result is still largely guesswork at this time, with media outlets and broadcasters controlling the language of the news flow.

In a way, this gives bettors an upper hand, since they can follow the news and make a bet relatively last minute to give themselves a better chance of being correct (rather than when the markets first open). This is a similar tactic that punters use when they are trying to make bets on a football match. If you place a bet in-play then you will already have an idea of how the game has gone up until that point so you’ll have more chance of placing an accurate bet. For example if an event is heavily in favour of person A to win the election based on 17 states, compared to person B who only has 4, it’s not guaranteed that person A will win but it is looking much more likely in comparison to their opponent. By placing last minute bets there’s more chance you bet correctly, but your odds will be significantly lower.

7. Summary

Whether you’re looking to diversify your betting from the usual sports bets or you think you’re certain who is going to win the next election and you’re new to betting, the good news is that there are plenty of bookmakers providing odds for political gambling.

With odds provided on elections in the UK, US, and lots of European countries, there is lots to choose from. Keep in mind the timelines of political bets are much longer than sports bets due to the nature of the governmental term lengths, but this can give you large scope to profit as odds can change dramatically over a few years as party popularity fluctuates.

To get the most out of political betting, we recommend keeping up to date with the latest news, current affairs, and political party policy, and using your own local knowledge for regional elections.

Political Betting FAQs:

Yes, you can! Political betting has become more popular in recent years, with bookies odds often being used to inform the general public on which way the election might swing.

The UK General Election and the US Presidential Election are the two biggest events that you can bet on in the UK, but you can also bet on winners of other European Elections and local elections in your area.

The best way to secure good odds is to use your local knowledge and to bet early as odds will likely get slashed over time as it gets closer to election day.

No – almost all political bets are outright bets for a party or individual to win an election by a certain date. Because of this, there is no option cash out your bets once you’ve placed them.

About the author

John McAddams

Editor

John McAddams

Editor

John McAddams has been in the sports betting industry for 15 years, working with Flutter and Entain aswell as freelance work for various sports blogs he now lends his hand here at Findbettingsites. An expert on football and horse racing, John brings a wealth of experience and knowledge to our site.