Our expert betting guide to Strictly Come Dancing, our experts have bet on Strictly and the UK’s leading bookmakers and come up with a list of the best Strictly Come Dancing betting sites in the UK based on odds offered, coverage of the Strictly event and what free bet you can claim as a new customer.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. | T&C apply
BoyleSports Counterparty Limited
New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Prices subject to fluctuation and availability. T&C's Apply.
New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Prices subject to fluctuation and availability. T&C's Apply. | T&C apply
WHG (International) Limited
18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.
18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. | T&C apply
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. | T&C apply
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 4 days, stake not returned. No cashout, restrictions + T&Cs apply.
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 4 days, stake not returned. No cashout, restrictions + T&Cs apply. | T&C apply
Betting on dancing, who’d have thought it? However, Strictly Come Dancing (also known as just ‘Strictly’) is part of the UK zeitgeist and it’s a hugely entertaining show, which means it’s just as exciting to bet on. But what can you even bet on with Strictly? And which bookies is the best for it? We’ve carried out a comprehensive assessment on the best ones. Let’s take a look at our key considerations.
|Events||Strictly has many ways to bet. A key consideration for ranking the best Strictly UK betting sites is the variety of ways you can bet, so we expect to see things like betting on the winner, next to be eliminated, and gender of the winner. Sites that provide a wide range of betting options, will be looked upon favourably.|
|Competitive odds||Just like football or horse racing, Strictly should have the potential for bettors to land some tasty winnings. That means there should be competitive odds offered on all events. The best Strictly betting sites are the ones that consistently put out good odds.|
|App experience||Bettors are more often than not going to be watching the action of Strictly on TV, meaning they’re going to be reaching for their mobile phones for the betting. Mobile apps shouldn’t be difficult or cumbersome to navigate and wager, nor should they be sluggish or prone to regularly glitching or outright crashes. Nobody needs that in their life. We’ll recommend sites that offer great experiences on their apps.|
|Bonuses and promotions||The best betting sites offer consistently attractive bonuses and promotions that entice punters. We’ll look especially favourably upon sites that offer Strictly-specific bets, but also ones that offer good value ones, particularly welcome bonuses and other sign up offers.|
|Fair terms and conditions||Bonuses and promotions are great but the ever-exciting terms and conditions need to be achievable and fair, otherwise they’re all but pointless. If bonus funds can’t be converted into real funds in a reasonable manner, for example, you may as well not have the money at all. Terms and conditions don’t need to be overly complicated, but they should be highly visible and accessible when accessing any bonuses, promotions, or other features that require them.|
|Reputation and licencing||We’d never recommend UK betting sites who aren’t licensed with the UK Gambling Commission and properly regulated. That being said, this is always factored into our review as, if betting sites don’t have this key component, it’s a huge red flag.|
|Customer support||Friendly, knowledgeable and easily accessible customer service support agents will be factored into our review. Live chat, email and a toll-free telephone number should all be provided as standard, while issues, questions or queries that a bettor has should be resolved quickly and seamlessly.|
|Facts and stats||Similar to sports, there are patterns in Strictly that can help make an informed choice when betting. Punters love insights that can help with their bets, so past performance of contestants, which entertainment sector they’re from, which when combined with previous years’ winners, can be a guiding light on how things will play out. Either way, sites that go the extra mile to provide this information we’ll be more likely to rank highly in our ranking.|
|Reputation and trustworthiness||A solid reputation and trustworthiness are crucial for Strictly betting sites to perform well in our ranking. Sites that consistently demonstrate a history of reliability and fair practices will be looked upon favourably. We’ll also factor customer reviews into this part of the assessment.|
|Security and safety||Best practice security measures like SSL encryption, anti-fraud measures, and the latest cybersecurity solutions all need to present so punters have peace of mind when wagering money. The last thing they want is to feel that their funds aren’t safe.|
|Payment options and payout speed||To have a shot at being recommended, Strictly betting sites need to offer varied ways to support deposits and withdrawals. As a standard, of course, you have debit and credit cards, but e-wallet solutions such as Apple Pay or Google Pay should be included. We’d even expect to see payment solutions such as PayPal, Neteller, and Skrill on the best betting sites. Then, when it comes to taking your money from your betting account to your bank, that should be equally smooth and quick. Bettors will find themselves frustrated when subjected to long wait times for their cash.|
There are lots of online sportsbooks that offer Strictly Come Dancing betting options. Instead of listing them all, we’ve decided to showcase just a few of our favourites. Below you’ll find a brief summary of each betting site that we recommend, along with a screenshot of its Strictly Come Dancing betting section and some pros and cons.
A popular, well-respected site with a wealth of betting opportunities. Bet365 has a lot going on, though its site design is quite straightforward. New customers shouldn’t have a problem finding their way around. Apps for mobiles are available and there’s a fully responsive mobile site too.
A long-running betting brand with 33 years of experience. As well as the site, which offers sports betting, casino games, bingo, poker and lotteries, there are 340 BoyleSports betting shops throughout the UK and Ireland.
The Strictly Come Dancing section has four bets available. You can bet on the overall winner, the gender of the winner and the top man/woman.
William Hill is another reputable gambling brand that’s been up and running for a long time. Its website offers a host of gambling opportunities. While the focus is on sports betting, there are also casino games, live dealer games, bingo and poker. Apps are available for mobile devices too.
At William Hill, you can bet on the next contestant to be eliminated from Strictly, as well as the winner of the competition.
Ladbrokes was founded way back in 1886 and for much of its history, its focus was on horse racing. The Ladbrokes website offers a broad range of gambling areas from sports betting and casino games to bingo and poker. It’s a large site and though it has lots to offer, its layout isn’t too complicated, nor is it too cluttered.
With Ladbrokes, you’re able to bet on the overall winner, along with the competition’s top male and top female.
Like some of the other brands we’ve looked at, Coral is a very long-running brand. It dates back to 1926 and is one of the biggest names in the UK gambling industry, with over a thousand betting shops throughout the country. The Coral website offers a range of sports betting markets along with casino games, poker tournaments and bingo games.
At Coral, you can bet on the overall winner of Strictly 2022, as well as on the competition’s top male and top female.
It’s that time of year again! Strictly Come Dancing is back for its twentieth series and promises to brighten up our Saturday evenings with an abundance of glitz and sparkles. Every year, a cohort of famous faces dazzles us with memorable (and so memorable) routines as they take to the famous dance floor and show off their newly learnt moves.
Strictly is one of the biggest TV shows in the UK. As such, it attracts a large number of bets every year. If you’re interested in Strictly Come Dancing betting, don’t go anywhere. On this page, you’ll find a full guide to betting on the hugely popular dancing competition. Carry on reading to find out how to place bets, where to place them and how betting in general works.
Fifteen celebrities are each paired with a professional dance partner. Every Saturday, the famous faces and their partners perform dance routines under the three main categories of Ballroom, Latin American and Specialty.
The performances are given scores out of 10 by the show’s four judges:
The scores from the judges are combined with viewers’ votes. The outcome is then revealed in the Sunday show (though this is recorded on the Saturday right after the main show). The two celebrities with the lowest scores have to dance again – the dance-off – and it’s down to the judges who goes home. In the event of a tie, whoever Head Judge Shirley Ballas chose is the one who has to go home. This is because her vote counts more than the other judges’ votes.
Then there’s the final. This is typically held on the last Saturday before Christmas. The final of this year’s series is therefore likely to take place on 17 December, though this hasn’t been confirmed yet. The last episode of the series is the biggest and glitziest one by far. The remaining couples perform several routines and one pair is crowned the winner. The judges still have their say on the performances, though their votes are indicative only; the outcome is decided entirely by viewers’ votes.
When it comes to betting on Strictly Come Dancing, there are quite a few bets you can place:
The biggest bet is, of course, the Outright Winner bet. What’s great about Strictly is that when it starts, there’s no telling who the winner’s going to be. Yes, there may be one or two early favourites, but you never know who’s going to be a dark horse and excel at their dances. The outright winner can be hard to predict. Even when a few weeks have passed and the competition’s in full swing, it can be hard to correctly guess who’s going to win it.
For those who are really into betting and have a healthy budget, the Next to Be Eliminated bet may be worth placing every week. Even though Strictly is a talent competition and contestants’ performances are marked by the judges, it’s not always the lowest-scoring celebrity that ends up leaving. In fact, sometimes viewers find bad dancers entertaining and keep them in the competition for as long as they can. Some of the show’s memorable so-called ‘joke dancers’ include:
Every week, there’s one less contestant. Therefore, there’s one less betting option and the odds can thus change. Early on in the competition, the Next to Be Eliminated bet can have some pretty good returns if you correctly guess the next eliminee. However, as the pool of contestants gets smaller, so do the average payouts for the bet.
The other two bets – Gender of the Winner and Top Man/Woman – can also be worthwhile. The former doesn’t have great payouts since it’s almost a 50/50 wager. The latter has better returns since you’re picking one contestant out of up to seven or eight, depending on how far along in the competition you place the bet.
On 4 August 2022, the first celebrities taking part in the 2022 series were revealed to be Kym Marsh and Will Mellor. More names kept being announced over the week and by 13 August, all fifteen names had been confirmed. The launch show aired on 23 August and revealed which dance partner each celebrity would be paired with. The table below shows who each contestant is paired with and what they’re best known for.
|Celebrity||Known for Being a…||Dance Partner|
|Ellie Simmonds||Paralympic swimmer||Nikita Kuzmin|
|Ellie Taylor||Comedian, TV personality and actress||Johannes Radebe|
|Fleur East||Singer-songwriter and radio presenter||Vito Coppola|
|Hamza Yassin||Wildlife presenter and cameraman||Jowita Przystał|
|Helen Skelton||TV presenter||Gorka Márquez|
|James Bye||EastEnders actor||Amy Dowden|
|Jayde Adams||Comedian and actress||Karen Hauer|
|Kaye Adams||Loose Women panellist and journalist||Kai Widdrington|
|Kym Marsh||Actress, TV presenter and singer||Graziano Di Prima|
|Matt Goss||Singer-songwriter and lead singer of Bros||Nadiya Bychkova|
|Molly Rainford||Nova Jones actress and singer||Carlos Gu|
|Richie Anderson||TV and radio presenter||Giovanni Pernice|
|Tony Adams||Former footballer and manager for England||Katya Jones|
|Tyler West||Kiss FM presenter||Dianne Buswell|
|Will Mellor||TV and stage actor||Nancy Xu|
Since Strictly is now airing its twentieth series, there have been a total of 19 winners to date. Have a look at the table below to see which famous faces have won the competition and proven themselves to be proficient dancers.
|Series and Year||Celebrity||Known for Being a…||Dance Partner|
|1, 2004||Natasha Kaplinsky||Newsreader||Brendan Cole|
|2, 2004||Jill Halfpenny||Actress||Darren Bennett|
|3, 2005||Darren Gough||Cricketer||Lilia Kopylova|
|4, 2006||Mark Ramprakash||Cricketer||Karen Hardy|
|5, 2007||Alesha Dixon||Member of Mis-Teeq||Matthew Cutler|
|6, 2008||Tom Chambers||Actor||Camilla Dallerup|
|7, 2009||Chris Hollins||Cricketer and TV presenter||Ola Jordan|
|8, 2010||Kara Tointon||Eastenders actress||Artem Chigvintsev|
|9, 2011||Harry Judd||Member of McFly||Aliona Vilani|
|10, 2012||Louis Smith||Olympian athlete||Flavia Cacace|
|11, 2013||Abbey Clancey||Model and TV personality||Aljaž Škorjanec|
|12, 2014||Caroline Flack||TV and radio presenter||Pasha Kovalev|
|13, 2015||Jay McGuinness||Member of The Wanted||Aliona Vilani|
|14, 2016||Ore Aduba||TV presenter and actor||Joanne Clifton|
|15, 2017||Joe McFadden||Actor||Katya Jones|
|16, 2018||Stacey Dooley||TV presenter and journalist||Kevin Clifton|
|17, 2019||Kelvin Fletcher||Emmerdale actor||Oti Mabuse|
|18, 2020||Bill Bailey||Musician, comedian and actor||Oti Mabuse|
|19, 2021||Rose Ayling-Ellis||EastEnders Actress||Giovanni Pernice|
We mentioned odds earlier and how these can change as the competition progresses. Before the celebrities perform for the first time, sportsbook operators take into account a few different factors to determine their Strictly odds:
Some of the early favourites are:
As for celebrities with unfavourable Strictly odds, these include:
Strictly betting odds can fluctuate quite a lot during the course of the series. Early on, those who are well known, have a good reputation and have a shot at doing well are likely to have better odds. On the contrary, those who aren’t so famous and may not perform as well will probably have lower odds.
Having said that, having great odds at the start doesn’t mean you’re going to make it to the final. With a competition like Strictly Come Dancing, it’s not uncommon for outsiders and underdogs to become favourites as the show progresses. When the show gets underway, it’s all about the performances and whether or not viewers at home enjoy watching the celebrity. Those who work hard and stick in the viewers’ minds are likely to have their odds improve.
It’s very easy to place bets on Strictly Come Dancing, or any other TV show for that matter. First, you have to be a member of an online sportsbook that has betting options for the show available. Then, you need to add some money to your account balance and find a Strictly Come Dancing bet. When you’ve found a bet you want to place, enter the amount of money you want to wager with. Then, check everything’s right and click to confirm.
That’s the betting process in a nutshell. For a more detailed, step-by-step summary of placing bets on Strictly Come Dancing, check out our guide below. It uses the popular sportsbook BoyleSports as an example.
1. Sign up to an online sportsbook with Strictly betting options (skip this if you’re already a member of one)
– Visit the sportsbook and in the top right you should see a button that says ‘Join’ or ‘Register’ or something similar; click this button
– The registration form should then appear. You have to fill this in to create an account. To do this, come up with a username and password and supply some personal details. Make sure everything you type is 100% correct
– You may be sent an email with a confirmation link. If the site sends you one, you’ll have to click on the link in the email to activate your account
2. Fund your account
– Click the ‘Deposit’/’Cashier’ button that’s somewhere along the top of the screen (usually on the right); this may instead be a button with your current account balance on it
– You’ll need to add a payment method. Select one from the options listed and supply the necessary details, along with the amount of money you wish to deposit; for this, either select one of the set amounts or enter your own
– Click to confirm; the money should reach your account almost immediately
3. Head to the Strictly Come Dancing section
– Sportsbooks usually have their betting markets displayed in a column on the left. Strictly betting options are usually under the ‘Specials’ or ‘Entertainment’ category. Scroll down until you find the relevant category. In our example case, you have to first click ‘Sports A-Z’, then ‘Entertainment/TV’
4. Find a bet, enter your wager and confirm
– Click on one of the best and it will appear on the right side of the screen in your betting slip
– Enter the amount of money you want to wager and click to place the bet